Generally, we end up debating all day and all night on the lists of "what's
the best radio" or "who's got those cool blue lights" -- however, FWIW, I've
noticed that there seldom is any debate on "useful" topics like sales &
marketing (especially of the product positioning of license-exempt wireless)

Do we call it wDSL? Wireless? More than Wifi? WiMAX? -- who knows? But fuel
the fire with a few observations


ARPU is an acronym for the Average Revenue per User.  This is the average
revenue factored across all customers as if each were charged the same price
-- with some customers charged less and others more.  Customer type usually
determines price.  In addition, a Network Operator's valuation is a direct
multiple of its ARPU. 

The Marginal Recurring Cost (MRC) as compared to its Service Level /
Marginal Recurring Revenue (MRR) of delivering the following license-exempt
broadband wireless "WiMAX" connections have been calculated as follows: 
Broadband "Lite" Residential Service 
(512 / 512 Kb Burstable) 
MRR: $24.95 
MRC: $20

Best Effort Residential Service 
(5 Mb / 512 Kb Burstable) 
MRR: $39.95 
MRC: $20

Best Effort Business Class Service 
(5 Mb / 1 Mb Burstable) 
MRR: $149.95 
MRC: $25

Dedicated Business Class Service 
(5 Mb / 3 Mb Burstable) 
(1 Mb / 1 Mb Dedicated) 
MRR: $249.95 
MRC: $30

Dedicated Business SLA Service 
(5 Mb / 3 Mb Burstable) 
(3 Mb / 3 Mb Dedicated) 
MRR: $449.95 
MRC: $40

Looking at the numbers, it's obvious that a higher ARPU increases the
overall health of the bottom line. 

Interestingly enough, all the following service plans are achieved using the
EXACT SAME license-exempt broadband wireless access technology.  So why is
the differentiating factor that allows some WISPs to sell that
Canopy/Trango/Alvarion/whatever last mile connection for $300+ month ARPU
while other can barely get $30 / month ARPU?




WISPA Wireless List:



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