Tom, One educational thing you could do, if it isn't giving too much away, is explain what the design features of your clubs REALLY do for the golfer, as opposed to the "15 yards longer than anything else" marketing BS you typically get.
Irons for example, wide vs. narrow sole; edge grind; sole grind; rocker vs. straight sole; bounce; weight distribution. This could be tied to both the skill levels of the player and the typical course conditions (bermuda vs. bent, soft vs. firm, etc.). While most people on this forum know this information, not all do and it would help ensure that the customer gets a better fit. /Ed tom wishon wrote:
JIM:
Nothing formal in the way of new books have I done in the last few years, unless you want to count some of the endless ramblings that spew forth from my keyboard from time to time when I communicate with fellow clubmakers!! I did a feature article for Golf Digest on fitting that was in their Dec 2001 issue, and there is another one on shafts that I did earlier this year that Digest has been sitting on all year, I suppose waiting for enough advertising to be sold so that they can justify printing it!! However, I do plan to be spending all the time I can in between working to get our new biz up and running writing things that will show up on our web site that will run the gamut from pieces about manufacturing and design to fitting and everything else related to clubmaking. In fact I am now falling well behind on finishing enough initial tech content for our web site launch in mid January so I better get my act together and start pushing a little more on that or else when we open the site there won?t be as much there as I am hoping!!
Thanks and take care,
TOM W
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