"People who say it doesn't work have a vested interest in it not working,Weiss said." And those that say it does work have a vested, substantially I might add, interest in you believing that it does. It makes no sense to me that Nike would build 12 virtually identical sets of clubs, except for two that had their shafts Pured. Much more likely that Nike built six sets of 2 with slightly different characteristics, one pair of which included Pured shafts. If Woods were going to select two sets from supposedly identical clubs it makes much more sense for him to select two of the twelve drivers, two of the twelve 3-woods, etc, down to his wedges. It seems highly unlikely that Nike would try and sneak two sets with Pured shafts in on Woods, the control freak, for a "blind" test. I would wager that Woods knew about it. And that he picked Pured shafts for the same reason most of the rest of the pros do because it might help, it can't hurt, and it's free.

Weiss is still pushing the data taken at Golf Labs over 10 years ago as justification for his Puring process. I looked at that data about 6 years ago armed with a couple hours of discussions with Gene Parente (Golf Labs) on the expected variations and errors in outdoor robot testing. There is nowhere near enough data in Weiss' tests (the published data) to conclude, with any level of confidence, that Puring made a difference. There is slightly less scatter in the Pured shaft data but to say that such a small data set, given the variability of the testing process, is any more than serendipitous coincidence would take someone desperate to do so.

That the Pure Spec machine measures torsional stiffness may have some merit, IF torsional stiffness varies any where nearly as much as they are implying, which seems unlikely. Even if it did it's not clear that it would have a noticeable effect on the way the clubs played. Most of the pros play steel shafts in their irons which will have as little variation in their torsional stiffness as they do azimuthal variation in their longitudinal stiffness. That leaves a couple graphite shafted clubs in their bags one of which they swing very differently anyway. It doesn't compute.

But then Titleist sells a ton of ProV's to golfers they are completely wrong for. At least Puring won't hurt any thing but your wallet.

Alan


At 12:41 PM 2/17/2009 -0500, you wrote:
Good article in Golfweek by Jim Achenbach on the new SST Pure machine. According to the article, "Tiger had his clubs checked and adjusted by SST. As revealed by Nike insiders, the company assembled a dozen sets of irons for Woods, with only two sets being PUREd. In blind testing, Woods picked those two PUREd sets as his primary set and backup set."

The shaft companies don't seem to think much of it. Maybe because of this:

"Now, for the first time, the industry is going to be able to monitor the torsional stiffness of a shaft very quickly at playing length. It can be done in 6 seconds. Some people are not going to like this, because many of the (torque) numbers printed on shafts right now are nominal, at best."

Here's the article:

http://sstpure.com/media/golfweek090207.html
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