Something I heard from a marketing guy. In the
US, the potion sizes and the drink sizes have
almost tripled in two decades. Apparently, when
restaurants and fast food joints had to raise
prices due to increases in cost of production
they did not want to do so for the fear of
reduction in business. So some smartass hit upon
the idea of increasing the portion size 25-50%
while raising the price by10-15% and advertising
that you could get a lot more for a little extra
money. The marketing of supersizing stems from
the same logic. There was a time when Starbucks
did not even list normal size coffees on their
menu. The problem is, as the psychologists
discovered, the bigger the portion size the more
you tend to eat. The ones who escape the
seduction of bigger potions are the
excruciatingly slow eaters: by the time the brain
signals satiation they have not yet over-eaten.
--- Deepa Mohan <[EMAIL PROTECTED]> wrote:
> Calorie counts
> Ed Pilkington
> New York: It was the first city in America to
> ban
> trans-fats from food outlets. Now New York has
> set
> another U.S. first from Monday , larger food
> chains
> such as McDonald's, Dunkin' Donuts and
> Starbucks must
> display the calories of their products on
> menus.
>
> The new rules apply to all chains with at least
> 15
> outlets across the country which in the case
> of New
> York accounts for 2,000 restaurants.
>
> The city authorities say the reform will help
> New
> Yorkers get a better sense of what they are
> eating as
> part of the on-going battle against obesity and
> diabetes.
>
> Over the next five years, the city says, the
> labelling
> will help prevent 1,30,000 New Yorkers from
> becoming
> obese and 30,000 from developing diabetes.
>
> Some New York outlets had already begun to show
> calorie counts on their menu boards by the end
> of last
> week. Starbucks had also started to display its
> calories. That revealed that a venti Java chip
> frappucino packs in 600 calories. McDonalds had
> yet to
> post its counts. From Monday, all eyes will be
> on its
> outlets, together with the other fast-food
> chains. If
> they fail to meet the regulations by June 3
> they will
> face fines. (c) Guardian Newspapers Limited,
> 2008
>
>
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