Udhay Shankar N wrote:
I once attended the Pooram temple festival in Thrissur [1], a truly
unforgettable experience. One thing I remember about a conversation I
had there was the claim that ~50% of the entire annual sale of liquor
happens during the festival (all 36 hours of it, plus a day before and
after)
Since we're talking about my state, The Country God Gave Up On (tm), it
might interest you to know that the annual liquor licence fee there is
Rs. 2.2 million (22 Lakhs.) Bars there can't obviously charge the markup
you see in places like Bangalore, Delhi, Mumbai, etc. and despite that,
lots of them manage to stay in business. My dad's cousin, who owns two
bars there, gets sent on holidays to Australia, US, etc. every year
thanks to the sales volumes he delivers. (I think UB did it for selling
50000 cases of Kingfisher.) That should give you an idea of how much
Mallus love their booze.
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Madhu Menon
Shiok Far-eastern Cuisine | Moss Cocktail Lounge
96, Amar Jyoti Layout, Inner Ring Road, Bangalore
@ http://shiokfood.com & http://mosslounge.com
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