Far more than that, the bjp's campaign was very in your face and unsolicited - on mobiles, and on email.
They even managed to get Rajesh Jain (yes, netcore guy) to spam for them .. and spam heavily enough to get huge amounts of his IP space (a couple of /25s) blocked in spamhaus.org and elsewhere. http://www.spamhaus.org/sbl/sbl.lasso?query=SBL74615 This was on a rather larger scale than previous such incidents (Modi sending out huge amounts of mail in the past few years to promote 'vibrant gujarat', 'kite flying festival' etc etc) I dont know which media genius the BJP hired to give them that kind of idea. They might as well fire him. No better way to lose votes for a party than to launch such an in your face and unsolicited ad blitz (which - at least for the segment of population targeted - internet users in india - is rather more up close and personal than cutouts, or wall posters.. both of which got cracked down on by the EC this time) Mahesh Murthy [19/05/09 11:25 +0530]:
OT: but it might interest some: An article I wrote that appeared in today's DNA on online advertising by the Congress and the BJP. http://is.gd/BehZ Mahesh
