Not really just the banner ads / google keywords etc .. there was plenty
that's an absolute no-no adsense / google search wise. Like creating dummy
blogs and stuffing them with nothing but bjp links and banners in an attempt
to drive search engine rankings.
I doubt if anybody at google told them to do that (hope not anyway)..
srs
-----Original Message-----
From: [email protected]
[mailto:[email protected]] On Behalf Of
Mahesh Murthy
Sent: Tuesday, 19 May 2009 12:46
To: [email protected]
Subject: Re: [silk] Why have Indian exit polls been so off lately?
The banner advertising was placed directly by the BJP through Google - who
tried to build a case for online political advertising by maxing out the BJP
campaign on AdSense.
The problem wasn't that there was bad strategy and planning - but that there
was probably none whatsoever.
Which does amount to the same thing.
Mahesh
On Tue, May 19, 2009 at 12:35 PM, Suresh Ramasubramanian
<[email protected]>wrote:
> as for hired - not sure if he was the guy who was behind anything other
> than the friendsofbjp.org spam. there was tons of flashy banner
> advertising, SEO (amateurishly blackhat most of it), sms spam, random
> automated blog posts etc. Most of it was like someone had learnt
> emarketing
> 101 and combined it with the sort of instinct that makes people splash out
> on bright, bright colors at weddings (red saris you can see from a mile
> off, govinda style flashy clothes for the groom, 100 rupee notes taking
the
> place of confetti etc).
>
> rajesh has been around for rather longer than a lot of people so I do hope
> the entire campaign was not him.
>
> Suresh Ramasubramanian [18/05/09 23:58 -0700]:
>
> Mahesh Murthy [19/05/09 12:20 +0530]:
>>
>>> Rajesh is a BJP supporter.
>>>
>>> He wasn't 'hired' in that sense.
>>>
>>
>> congratulate him from me for his spectacular own goal then
>>
>>
>
