The banner advertising was placed directly by the BJP through Google - who tried to build a case for online political advertising by maxing out the BJP campaign on AdSense.
The problem wasn't that there was bad strategy and planning - but that there was probably none whatsoever. Which does amount to the same thing. Mahesh On Tue, May 19, 2009 at 12:35 PM, Suresh Ramasubramanian <[email protected]>wrote: > as for hired - not sure if he was the guy who was behind anything other > than the friendsofbjp.org spam. there was tons of flashy banner > advertising, SEO (amateurishly blackhat most of it), sms spam, random > automated blog posts etc. Most of it was like someone had learnt > emarketing > 101 and combined it with the sort of instinct that makes people splash out > on bright, bright colors at weddings (red saris you can see from a mile > off, govinda style flashy clothes for the groom, 100 rupee notes taking the > place of confetti etc). > > rajesh has been around for rather longer than a lot of people so I do hope > the entire campaign was not him. > > Suresh Ramasubramanian [18/05/09 23:58 -0700]: > > Mahesh Murthy [19/05/09 12:20 +0530]: >> >>> Rajesh is a BJP supporter. >>> >>> He wasn't 'hired' in that sense. >>> >> >> congratulate him from me for his spectacular own goal then >> >> >
