I think Steve Jobs would like to have been thought of as a designer. Although 
the way designers behave has changed recently and they tend to be far more open 
to the client, designers are necessarily control freaks, specially designers 
cast in an older mould. This is because they are managing great ambiguity and 
complexity and they try to reduce the world to be more manageable. There is 
also a sort of purism, and an artist's pride in the perfection of what has been 
produced. As an example, remember how Jobs (clearly never a typist!) refused to 
allow keyboard shortcuts in the mac: everything was to be done through the (one 
button) mouse. This made the decisions conceptually clear and very simple 
(perhaps Apple's greatest contribution is to make the complex simple). Jobs was 
a designer, and thus he was a controller. Apart from Woz, who left active 
involvement very early, Apple has always been interested in control. Everything 
they do and have done is about control. In a sense, it's the imposition of the 
Apple (Jobs) vision on the whole world.

We should not be surprised at this: it's in the bones. The idea of allowing us 
mortals to fiddle, or even to have an opinion, is alien to them. What makes 
them nice machines is exactly what makes them unfiddlable with. It's a mind set.

Ranulph

-- 
You received this message because you are subscribed to the Google Groups 
"Sussex Mac User Group" group.
To post to this group, send an email to [email protected].
To unsubscribe from this group, send email to [email protected].
For more options, visit this group at 
http://groups.google.com/group/smug?hl=en-GB.

Reply via email to