LOS ANGELES (Zap2it.com) - If the Mint were producing new $100 bills, you can be sure it would be all about the Benjamins on ABC, but since the new line of slightly colored currency is beginning with the new 20, it's former President Andrew Jackson in the spotlight at the Alphabet. If you haven't seen the new 20s, don't worry. You're going to be seeing a lot of them on various Disney-owned television properties, thanks to a deal that has, no doubt, brought many of the bills into the Mouse House coffers.
The new $20 bill, notable for its subtle green, peach and blue hues (minty flavor not included), is part of the Treasury's ongoing efforts to frustrate and confound counterfeiters. The new pact between ABC Unlimited and the U.S. Treasury is, no doubt, part of the Treasury's ongoing efforts to confound ABC viewers. The new bills go into circulation on Thursday, Oct. 9 and the demonstrations on ABC networks will begin almost immediately. The new bill will appear on Buena Vista Television's Daytime talk show, "Live with Regis and Kelly," where it no doubt will astound Regis and make Kelly giggle. It will be showcased on ABC's "America's Funniest Home Videos" (perhaps a cat or a small child will eat one, or something funny like that). The bill (or perhaps the people who fund it) will be a sponsor on ABC News stock market updates and on financial segments on "The View." You'll also see Old Hickory on Buena Vista's syndicated "Who Wants to Be a Millionaire," as well as on ABC Family, the A&E Television Network and The History Channel, as well as sponsorship segment on ESPN's SportsCenter, college football, ESPNews and ESPN Classic. "Our challenge was to maximize exposure of the advertising campaign to introduce the new $20 bill and to secure vendor support of the initiative through unique value added sponsorships and product utilization in telecasts," says Fred Dubin, managing partner, director of national broadcast at Mediaedge:cia, which negotiated the deal. "The Disney organization offered a variety of venues which enabled us to talk to a broad range of consumers and aggressively supported our goal of creating unique platforms to showcase the new $20 bill." ________________________________ Changes to your subscription (unsubs, nomail, digest) can be made by going to http://sandboxmail.net/mailman/listinfo/sndbox_sandboxmail.net
