This does seem sensible, but I don't see how it will help our branding, unless the decision rests with us to allow a "remix" to use the brand name. Otherwise, we'll just fragment the brand. What will people doing remixes contribute to our marketing? Wouldn't it be better if they worked with us?
"Remixes" are brand extensions, sometimes called "flankers", which can work if a brand is strong. There's not much point doing so with a weak brand I'm afraid. I would bet that Fedora is a better-known brand than Sugar Labs today, but it's still a very weak brand. (I'm sure One Laptop per Child is a better-known brand, which is why it would be far more effective for us to do joint marketing with them when they are ready.) What we are trying to do with Sugar Labs is create the conditions for a breakout. It's not easy; if it were, everybody would be doing it with their brands :-) I've said before that what Sugar on a Stick actually *is* can evolve; it's the brand that's fragile and needs protection. Sean On Mon, Oct 19, 2009 at 3:15 PM, Luke Faraone <[email protected]> wrote: > On Mon, Oct 19, 2009 at 06:57, Tomeu Vizoso <[email protected]> wrote: >> >> Btw, have we considered already allowing derivatives of SoaS be called >> SoaS remix or so like Fedora does? > > That would be a sensible policy to have. > > > -- > Luke Faraone > http://luke.faraone.cc > _______________________________________________ SoaS mailing list [email protected] http://lists.sugarlabs.org/listinfo/soas
