socaltech.com TechNews - Tuesday, September 4, 2012
Edited by Benjamin F. Kuo
ISSN: 1524-6736
http://www.socaltech.com/News
------------------------------------------------------------------------
Sponsored by:

Clearstone Ventures (www.clearstone.com).
Venture capital for innovators.

Silicon Valley Bank (http://www.svb.com).
Helping entrepreneurs succeed.

Stubbs Alderton Markiles, LLP (http://www.stubbsalderton.com).
Business. Technology. Law. Vision.

Binary Pulse Technology Marketing (http://www.binarypulse.com).
We Create Demand for California's Technology Companies.

Fetch Recruiting, Inc. (http://www.fetchrecruiting.com)
Technical Recruiting for LA based Startups and High-Growth Companies

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   --MicroProbe Acquired By FormFactor For $116M
   --DriveCam Deploys At Waste Management
   --Geni Connects With Facebook
   --DTS Wins Sony
   --Sequenom Bolsters Board
   --Avalon Ventures Raises $201.6M As Part Of $250M Venture Fund
   --FollowMaid Helps Clean Up, Manage Twitter Followers

   MARKETPLACE
   --Get the latest PwC SoCal MoneyTree Report
   --Ventura Ventures Technology Center (V2TC) - Business Incubator

   RECENT JOB POSTINGS
   --Solution Architect, Los Angeles, DataDirect Networks
   --Hardware  Production Test Engineer, Chatsworth, DataDirect Networks
   --Quality Engineer, Camarillo, Johanson Technology
   --President, West Los Angeles, 33Give

   RECENT FUNDING

   EVENTS

------------------------------ADVERTISEMENT-------------------------------

PortTech EXPO 2012: CLEAN TECH SOLUTIONS FOR TOMORROW’S PORTS

September 5 (5:00 - 8:00 PM) - Entrepreneur Showcase and Pitch Competition
September 6 (8:00 AM - 3:00 PM) Panel Sessions, Exhibitors,
Demonstrations,
Breakout Sessions and Keynotes
DoubleTree Hotel by Hilton, Cabrillo Marina, San Pedro

Keynote Speaker: Carla Peterman, California Energy Commission

On September 5th and 6th, PortTech Los Angeles welcomes community and
industry leaders, technology entrepreneurs, university researchers, and
investors to PortTech EXPO 2012. The 3rd Annual EXPO will focus on
products and services, issues and opportunities for enterprises and
entrepreneurs with emphasis on trade, transportation and logistics. EXPO
program topics include: Financing Technologies for Ports and Beyond; Labor
Opportunities Enabled by New Technologies; and Environmental Technologies
for a Sustainable Future. PortTech EXPO 2012 also includes sponsored
breakout sessions, exhibitors, demonstrations, workshops and the
Entrepreneur's Showcase and Pitch Competition featuring clean technology
companies.

For additional information or to register for EXPO 2012 go to:  PortTech
EXPO http://www.porttechla.org/events/expo.asp


------------------------------ADVERTISEMENT-------------------------------

MicroProbe Acquired By FormFactor For $116M
----
MicroProbe, a venture-backed developer of semiconductor
systems-on-a-chip wafer test equipment that has offices in Carlsbad,
has been acquired by FormFactor, FormFactor said today. FormFactor
said it paid $100M in cash and $16.8M in stock for Astria
Semiconductor Holdings Inc, the parent company of MicroProbe.
Astria/MicroProbe was venture backed by Flywheel Ventures, Gemini
Investors, and Intel Capital. FormFactor said that MicroProbe had
$87.3M in revenue in its fiscal year ended December 31, 2011, and has
approximately 360 employees worldwide.

DriveCam Deploys At Waste Management
----
San Diego-based DriveCam, the developer of driver monitoring
technology used to manage driving fleets, reports today that waste
hauler Waste Management, Inc. plans to deploy the company's products
across its entire fleet. Financial impact of the deal were not
disclosed. DriveCam said the 5-year service contract comes after a
successful, 6-month pilot in two of Waste Management's markets.
DriveCam's systems use both video and other data collection to monitor
fleet drivers and behavior, helping with driver safety issues and fuel
efficiency.

Geni Connects With Facebook
----
Los Angeles-based Geni, the family tree and family history site, said
over the weekend that it has added a new social feature to connect
Geni with Facebook. The company said its new Facebook Social Sharing
feature allows users to share their public Geni activities with
friends and family on Facebook. The new feature automatically shares
information on those public activities if users turn on social
sharing, and if they are logged into Facebook Connect.

DTS Wins Sony
----
Calabasas-based surround sound and audio processing technology firm
DTS reports today that it has signed Sony as its newest customer. DTS
said that Sony will integrate its audio solutions into its line of
flat-panel televisions. Financial impact of the win was not disclosed.
DTS said it is now supplying its technology to eight of the top 10
flat panel television manufacturers.

Sequenom Bolsters Board
----
San Diego-based Sequenom, the developer of life sciences and genetic
testing equipment, said today that it has added Myla Lai-Goldman,
M.D., to its board of directors. Lai-Goldman is Managing Partner at
Personalized Science LLC, CEO of GeneCentric Diagnostics, and also
serves as a Venture Partner at Hatteras Venture Partners.

Avalon Ventures Raises $201.6M As Part Of $250M Venture Fund
----
In what is a rarity nowadays for a Southern California venture capital
fund, San Diego- and Cambridge-based venture capital firm Avalon
Ventures has just closed on $201.6M in commitments for a $250M fund,
Avalon Ventures X. The funding was disclosed via a regulatory filing
Thursday. Avalon has backed such companies as Zynga, Ambit
Biosciences, AnayptsBio, Awarepoint, Cheezburger, Inogen, MOGL, Ortiva
Wireless, and others. The new fund comes only about two years after
Avalon's last fund, Avalon Ventures IX, a $200M fund, was announced.

FollowMaid Helps Clean Up, Manage Twitter Followers
----
A new online service, FollowMaid, is looking to neaten up your Twitter
account, by automatically pruning out spammers and find new people to
follow by keyword. The new service--created by Pacific Palisades
software development firm Etronica--is aimed at both individuals and
businesses. According to Etronica, the new service automatically scans
Twitter accounts, and is designed to help social media managers better
manage their Twitter followers. The service--currently in beta--allows
users to log in using their Twitter account, and then scans those
accounts and lets users know if their followers are normal users,
celebrities, spammers, or potential spammers. The tool then lets users
follow, unfollow, or block users based on those results.


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Get the latest PwC SoCal MoneyTree Report

Are you interested in understanding the latest trends in venture capital
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Southern California, Shaking The MoneyTree Q2 2012 presentation and update
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Ventura Ventures Technology Center (V2TC) - Business Incubator

The Ventura Ventures Technology Center (V2TC) is a high-tech business
incubator located in downtown Ventura, CA. V2TC offers a creative
environment where high-tech start-ups and entrepreneurs can network,
brainstorm, and grow their business. Work-spaces are affordable, flexible
and scalable in order to allow companies the ability to manage their
growth effectively and efficiently.

Learn more at http://www.v2tc.com



------------------------------------------------------------------------
RECENT JOB POSTINGS
More jobs at http://www.socaltech.com/Jobs
Members post jobs for free

Solution Architect, Los Angeles, DataDirect Networks
http://www.socaltech.com/showjob.php?id=5415

Hardware  Production Test Engineer, Chatsworth, DataDirect Networks
http://www.socaltech.com/showjob.php?id=5414

Test Development Engineer, Sunnyvale, DataDirect Networks
http://www.socaltech.com/showjob.php?id=5413

Quality Engineer, Camarillo, Johanson Technology
http://www.socaltech.com/showjob.php?id=5412

President, West Los Angeles, 33Give
http://www.socaltech.com/showjob.php?id=5411

Failure Analysis Engineer, Chatsworth, DataDirect Networks
http://www.socaltech.com/showjob.php?id=5410



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RECENT FUNDING SUMMARY

08/30/12 Wallaby                                  $1.1M
http://www.socaltech.com/intelligence/?action=showdeal&id=44977

08/30/12 NuvoTV                                   $40.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44978

08/27/12 NastyGal.com                             $40.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44916

08/23/12 MYMUSAIC                                 $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44907

08/21/12 Swagsy                                   $0.1M
http://www.socaltech.com/intelligence/?action=showdeal&id=44869

08/21/12 Ultrawave Labs, Inc.                     $0.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=44871

08/21/12 Bioniz                                   $0.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=44866

08/21/12 MelRok                                   $2.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44864

08/21/12 BioPhotas                                $0.7M
http://www.socaltech.com/intelligence/?action=showdeal&id=44863

08/21/12 Stroma Medical Corp.                     $0.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=44862

08/17/12 Modern Meadow                            $0.4M
http://www.socaltech.com/intelligence/?action=showdeal&id=44741

08/16/12 Little Black Bag                         $8.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44739

08/15/12 EcoMom                                   $4.7M
http://www.socaltech.com/intelligence/?action=showdeal&id=44736

08/15/12 PageWoo                                  $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44732

08/14/12 Educreations                             $2.2M
http://www.socaltech.com/intelligence/?action=showdeal&id=44730

08/13/12 Elcelyx Therapeutics, Inc.               $4.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44691

08/08/12 Pivotshare                               $1.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44587

08/07/12 AwesomenessTV                            $3.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=44506



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

September 4, Westlake Village -- Interactive Website Workshop for Startups.
The Sites for Friends team creates powerful, easy to maintain websites for
clients like Revenue Watch Institute, Solarbuzz, Red Hat Society and
Fretted Americana. They will show you how to improve your website.
WORKSHOP TOPICS: How to improve dull, brochure style websites * Portals
vs. Destinations * Engaging your audience with interactivity and social
communications * Websites as a meeting space * eCommerce and collaboration
* More than Facebook and Twitter accessible * Specific, focused & fun *
Content Management Systems (CMS) that improve website design, let you edit
content and increase Google ranking.. See
http://www.socaltech.com/calendar/eventid/22736

September 5, San Pedro -- Port Tech LA 2012 Expo. On September 5th and 6th,
PortTech Los Angeles welcomes community and industry leaders, technology
entrepreneurs, university researchers, and investors to PortTechEXPO 2012.
The 3rd Annual EXPO will focus on products and services, issues and
opportunities for enterprises and entrepreneurs with emphasis on trade,
transportation and logistics.  EXPO program topics include: Financing
Technologies for Ports and Beyond; Labor Opportunities Enabled by New
Technologies; and Environmental Technologies for a Sustainable Future.
PortTech EXPO 2012 also includes sponsored breakout sessions, exhibitors,
demonstrations and the Entrepreneur's Showcase and Pitch Competition
featuring clean technology companies.. See
http://www.socaltech.com/calendar/eventid/22735

September 5, Los Angeles -- Is Your Pitch in the Strike Zone?
Entrepreneurs, does your pitch measure up? New this year, the pitch
competition for entrepreneurs with innovative clean tech applications will
be held on the evening of September 5th at the 3rd Annual PortTechEXPO.
Angel and venture investors, business advisors and coaches, attorneys,
accountants, and port representatives will be in attendance. See
http://www.socaltech.com/calendar/eventid/22649

September 6, Santa Monica -- LA CEOs, an education and support group for
CEOs presents: Monica Dodi, Managing Director of The Women’s Venture
Capital Fund with Perspectives of a Venture Capitalist and How They
Evaluate Potential Investments and The Benefits of Gender Diversity. This
free event is for CEOs only, with at least a million dollars in sales or
funding.  Service providers will be asked to leave. See
http://www.socaltech.com/calendar/eventid/22713

September 6, San Pedro -- Port Tech LA 2012 Expo. On September 5th and 6th,
PortTech Los Angeles welcomes community and industry leaders, technology
entrepreneurs, university researchers, and investors to PortTechEXPO 2012.
The 3rd Annual EXPO will focus on products and services, issues and
opportunities for enterprises and entrepreneurs with emphasis on trade,
transportation and logistics.  EXPO program topics include: Financing
Technologies for Ports and Beyond; Labor Opportunities Enabled by New
Technologies; and Environmental Technologies for a Sustainable Future.
PortTech EXPO 2012 also includes sponsored breakout sessions, exhibitors,
demonstrations and the Entrepreneur's Showcase and Pitch Competition
featuring clean technology companies.. See
http://www.socaltech.com/calendar/eventid/22734

September 6, Santa Monica -- Intro to Search Engine Optimization. Coloft
Academy. What is Search Engine Optimization? This class is designed to
teach you how to drive more traffic to your web site and increase sales,
by using tools suited for anyone!. We’ll cover getting on the first page
of search engines (results not guaranteed), getting more web traffic
without spending money on advertising, and strategies for onsite and
offsite website optimization techniques.. See
http://www.socaltech.com/calendar/eventid/22673

September 11, Costa Mesa -- 2012 PMI-OC Project Management Conference. The
Orange County Chapter of the Project Management Institute will hold a
Project Management Conference Sept. 11, 2012.  The event will feature
education and leadership sessions, as well as speaker Troy Hazard, recent
global president, Entrepreneurs’ Organization.  Also included will be the
proclamation of Project Management Day by Orange County mayors, state
assemblymen, and other dignitaries, and a 9/11 remembrance ceremony.. See
http://www.socaltech.com/calendar/eventid/22715

September 11, Santa Monica -- State of the Market. LAVA Distinguished
Speaker Series
An Evening with Paul Kwan - "State of the Market". Paul Kwan, Managing
Director, Head of Internet & Software Banking, Morgan Stanley. Paul is
responsible for Morgan Stanley's Internet and Software Banking practice
and has been focused on the software and Internet industry for over
sixteen years. See http://www.socaltech.com/calendar/eventid/22724

September 12, Santa Monica -- Startup Accounting - Essentials every founder
should know. Coloft Academy. In this class we will cover the necessary
tools and measures startups must take to manage their finances. Taught by
startup finance veteran David Ehrenberg, we will be covering the
following: Accounting prior and post funding; Taxes; Accounting systems
and software; and more. See
http://www.socaltech.com/calendar/eventid/22674

September 12, Los Angeles -- Silicon Beach @ USC. SoCal has had a long
history of tech innovation and Los Angeles is undeniably the creative
capital.  USC, with a strong entrepreneurial tradition and home to the
leading school for cinematic arts, is pushing the Silicon Beach movement
forward with an upcoming forum . At Silicon Beach @ USC, the Marshall
School of Business Institute for Communication Technology Management, the
Lloyd Greif Center for Entrepreneurial Studies and the USC School of
Cinematic Arts' Entertainment Technology Center will host a series of
panels to educate startups on trends in entertainment distribution,
discuss the convergence of entertainment and technology and will seek to
advance technology startups, as well as foster connections with venture
capital and angel investment communities. See
http://www.socaltech.com/calendar/eventid/22716

September 13, Los Angeles -- Silicon Beach @ USC. SoCal has had a long
history of tech innovation and Los Angeles is undeniably the creative
capital.  USC, with a strong entrepreneurial tradition and home to the
leading school for cinematic arts, is pushing the Silicon Beach movement
forward with an upcoming forum . At Silicon Beach @ USC, the Marshall
School of Business Institute for Communication Technology Management, the
Lloyd Greif Center for Entrepreneurial Studies and the USC School of
Cinematic Arts' Entertainment Technology Center will host a series of
panels to educate startups on trends in entertainment distribution,
discuss the convergence of entertainment and technology and will seek to
advance technology startups, as well as foster connections with venture
capital and angel investment communities. See
http://www.socaltech.com/calendar/eventid/22717

September 15, Santa Monica -- User Experience (UX) for Lean Startups. LuxR
and Cross Campus. Please join LUXr and Cross Campus for a 1-day workshop
on User Experience for Lean Startups.  User Experience is one of the most
challenging and least understood aspects of creating a product...and yet
it will make or break your product. Join Lane Halley to learn Lean Startup
methods that help you make the right product, and make your product right.
See http://www.socaltech.com/calendar/eventid/22725

September 18, Irvine -- CleanTech OC 2012 Conference & Expo. CleanTech OC
2012 is the third annual conference and expo promoting economic growth in
the Orange County clean technology industry, likely to be one of the most
significant engines for job growth over the next decade. Attended by
cleantech entrepreneurs & industry leaders, investors, policy makers, and
many others, this is the only annual conference in Orange County dedicated
to covering the clean technology space and connecting industry stakeholders
from throughout the region & state. See
http://www.socaltech.com/calendar/eventid/22732

September 19, Santa Monica -- StartEngine - Summer 2012 Demo Day.
StartEngine Summer 2012 Demo Day event on Wednesday, September 19 at
CrossCampus in Santa Monica. This latest batch is comprised of 14 startups
who have been immersed in the StartEngine program since the session began
on July 2nd.  This innovative group includes an interactive health and
fitness assessment app, a task oriented email secretary, a cross-platform
multiplayer games, and an enterprise dashboard made social.. See
http://www.socaltech.com/calendar/eventid/22722

September 19, Pasadena -- Innovation Soiree: Caltech MIT Enterprise Forum’s
2012 Fall Social. September at Caltech, signals innovation in high gear as
summer blends into a new academic year: creative minds abuzz, innovating
and discovering throughout a strikingly beautiful campus. To celebrate
entrepreneurship across all of Southern California, the Executive
Committee of the Caltech/MIT Enterprise Forum invites you to an evening
networking reception. The focus is exclusively networking and making
connections (yes, no program!). Bring your business cards and your
entrepreneurial spirit. See
http://www.socaltech.com/calendar/eventid/22730

September 19, Santa Monica -- Search Engine Land Editor-in-Chief Danny
Sullivan - Startups Uncensored #30. Professional search engine marketers
rely on the editors of searchengineland.com to keep them up to speed.
Widely considered a leading "search engine guru," Danny Sullivan has been
helping webmasters, marketers and everyday web users understand how search
engines work for over a decade. Danny’s expertise about search engines is
often sought by the media, and he has been quoted in places like The Wall
St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and
Newsweek and ABC’s Nightline. See
http://www.socaltech.com/calendar/eventid/22727

September 20, Santa Monica -- Co-Founders Wanted of Santa Monica -
presented by CoFoundersLab. Looking for a co-founder? CoFoundersLab
focuses on more effectively facilitating co-founder matchmaking and
they're coming to Santa Monica! The CoFoundersLab matchmaking process
works by combining two services: a free, online matching platform at
CoFoundersLab.com and in-person Meetups.. See
http://www.socaltech.com/calendar/eventid/22726

September 20, Santa Monica -- Co-Founders Wanted of Santa Monica. The
purpose of this in-person Meetup is to help you find a co-founder for your
business or help you find a business to join as a co-founder. See
http://www.socaltech.com/calendar/eventid/22741

September 21, Los Angeles -- Lean Startup Machine. Lean Startup Machine is
a three-day workshop where attendees use Customer Development and Lean
Startup principles to validate an idea for a new product or service. See
http://www.socaltech.com/calendar/eventid/22679

September 27, Beverly Hills -- OnHollywood 2012: Where Innovation Meets
Entertainment, is a two day executive event featuring high-level debates
on which forces are disrupting user behavior and creating new
opportunities, content strategies and monetization schemes in the video,
music, gaming, search, and mobile industries. See
http://www.socaltech.com/calendar/eventid/22593

September 28, Beverly Hills -- OnHollywood 2012: Where Innovation Meets
Entertainment, is a two day executive event featuring high-level debates
on which forces are disrupting user behavior and creating new
opportunities, content strategies and monetization schemes in the video,
music, gaming, search, and mobile industries. See
http://www.socaltech.com/calendar/eventid/22594

October 3, Hollywood -- Digital Music Forum West. On October 3 and 4, DMW
hosts the 8th Annual Digital Music Forum West, where 300+ of the most
influential music and digital media leaders gather in the heart of
Hollywood to socialize, share ideas, do deals and learn about new
technologies and services. This year's event is packed with great content,
stellar people and a lot of companies that are new on the music-tech scene
so come on out and join us. See
http://www.socaltech.com/calendar/eventid/22664



-----------------------------------------------------------------------


Sponsored by:

Clearstone Ventures (www.clearstone.com).
Venture capital for innovators.

Silicon Valley Bank (http://www.svb.com).
Helping entrepreneurs succeed.

Stubbs Alderton Markiles, LLP (http://www.stubbsalderton.com).
Business. Technology. Law. Vision.

Safire Partners (http://www.safirepartners.com).
Los Angeles-based executive search for emerging growth companies

Binary Pulse Technology Marketing (http://www.binarypulse.com).
We Create Demand for California's Technology Companies.

Deloitte LLP (http://www.deloitte.com/us/technology).

Fetch Recruiting, Inc. (www.fetchrecruiting.com)
Technical Recruiting for LA based Startups and High-Growth Companies

Email [email protected] for more information about sponsoring this
newsletter.
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