socaltech.com TechNews - Friday, September 7, 2012
Edited by Benjamin F. Kuo
ISSN: 1524-6736
http://www.socaltech.com/News
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Sponsored by:

Clearstone Ventures (www.clearstone.com).
Venture capital for innovators.

Safire Partners (http://www.safirepartners.com).
Los Angeles-based executive search for emerging growth companies

Binary Pulse Technology Marketing (http://www.binarypulse.com).
We Create Demand for California's Technology Companies.

Deloitte LLP (http://www.deloitte.com/us/technology).

Fetch Recruiting, Inc. (http://www.fetchrecruiting.com)
Technical Recruiting for LA based Startups and High-Growth Companies

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   --Sony Online Entertainment Launches User-Generated Content Program
   --WD Ships New, Ultra-Compact Hard Drives
   --DataQuick Buys Title Firm
   --Insights and Opinions: They Just Didn't Get It: VC Rejection
   --Amazon's Big Santa Monica Announcement: New Kindles
   --24/7 Media Expands Video Formats
   --Active Storage Raises $1.2M
   --NetSol Launches Cloud Infrastructure Division
   --ACTIVE Network Wins Philadelphia Zoo

   MARKETPLACE
   --Learn to Successfully Build and Finance Your Startup
   --Get the latest PwC SoCal MoneyTree Report
   --Fetch Recruiting, Inc.
   --Ventura Ventures Technology Center (V2TC) - Business Incubator

   RECENT JOB POSTINGS
   --Director, Engineering for funded startup - great ground floor
opp, El Segundo, Fetch Recruiting, Inc.
   --Senior Director - Cloud, Content & Media - Americas, Los Angeles,
DataDirect Networks
   --Solution Architect, Los Angeles, DataDirect Networks
   --Quality Engineer, Camarillo, Johanson Technology

   RECENT FUNDING

   EVENTS

------------------------------ADVERTISEMENT-------------------------------

Silicon Beach @ USC - September 13th

Register for Silicon Beach @ USC!

SoCal has had a long history of tech innovation and Los Angeles is
undeniably the creative capital. USC, with a strong entrepreneurial
tradition and home to the leading school for cinematic arts, is pushing
the Silicon Beach movement forward with an upcoming forum . At Silicon
Beach @ USC, the Marshall School of Business Institute for Communication
Technology Management, the Lloyd Greif Center for Entrepreneurial Studies
and the USC School of Cinematic Arts' Entertainment Technology Center will
host a series of panels to educate startups on trends in entertainment
distribution, discuss the convergence of entertainment and technology and
will seek to advance technology startups, as well as foster connections
with venture capital and angel investment communities.

Register at http://www.marshall.usc.edu/node/9328

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Insights and Opinions: They Just Didn't Get It: VC Rejection
----
How do you handle it when a venture capitalist rejects your pitch?
Steve Reich, a Southern California angel investor, tells the story of
how one startup handled it, and gives some advice.

A billion dollar established market. Incumbent companies so despised
by consumers that they are routinely sued over the poor quality of
their offerings. A dynamic founder who has proven he can run lean and
get the job done. A young VC liked the idea and took it to his partner
meeting. What could go wrong?

A turndown. "They just didn't get it."

Meet Erick Arndt and VacationJuice.com. A great entrepreneur and
company who were just turned down at a notable LA VC firm.

When a pitch fails, it's tempting (and emotionally satisfying) to
blame the audience. Erick took the harder road, and asked himself what
he could learn from this rejection. His experience illustrates some
great lessons for all of us who are selling an idea:

1) Don't settle for a phone meeting... go in person
2) Arm your advocates well
3) Well-meaning advisors can lead you astray (Continued...)

http://bit.ly/UvGsQn

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Sony Online Entertainment Launches User-Generated Content Program
----
San DIego-based Sony Online Entertainment announced yesterday that it
has launched a new program which allows users to create their own,
in-game items for its popular EverQuest franchise. Sony said it has
launched Player Studio, a new program which allows users to create
actual, in-game objects, which can be submitted to Sony for inclusion
in the SOE Marketplace. The user-generated game objects will be
offered up to other players, and 40 percent of the net amount received
from sale of those items will go back to the player. Sony said the new
program is the first time that players will be able to build and sell
their own items in the game. Sony said it will provide sample geometry
to players who can then create items using third party art tools.

WD Ships New, Ultra-Compact Hard Drives
----
The latest products out of Irvine disk drive maker Western Digital are
a set of two new, ultra-compact hard drives. WD announced its My
Passport Edge and My Passport Edge for Mac, the latest portable hard
drives in its line, featuring 500GB of storage and a USB 3.0 interface
on Thursday. The devices are 3.2 inches long, 4.3 inches wide, and
only half an inch high. The new drives start at $109.99.

DataQuick Buys Title Firm
----
San Diego-based real estate information provider >a
href="http://www.dataquick.com";>DataQuick said it has acquired a title
business, Rels Title. Financial terms of the buy were not disclosed.
ATI Title COmpanies dba Rels Title is currently a subsidiary of Rels
Title Services, LLC. The firm said the move would help provide a wider
range of title and settlement services to the market. DataQuick
provides property data, appraisals, automated valuation, title
insurance and property information, and more to the real estate
industry.

Amazon's Big Santa Monica Announcement: New Kindles
----
That great big press party being held at the Santa Monica airport this
morning by Amazon.com? Yes, it's a new set of Kindle devices. Amazon
said its new Kindle Paperwhite 3G will cost $179, and ships October
1st. Among new features of the device: a sharper display, front
lighting, and better contrast. The Kindle Fire HD is a tablet, and
will cost $299, and includes a larger, 8.9 inch display plus stereo
speakers with Dolby Digital Plus, and dual-antenna MIMO wireless. As
part of all the new device announcements, Amazon also said it is
dropping the price of its older Kindle to $69, which it is already
selling on its web site. Amazon already started running a video ad
Wednesday night for the new devices.

24/7 Media Expands Video Formats
----
Online advertising provider Real Media Group, which is part of 24/7
Media, said yesterday that it has launched three new video formats.
The group--which is run out of Los Angeles, and is made up of the
former team of Panache--said it has added a new Social Slide Bar,
Action Button, and Click-to-Long Play formats, all designed to help
advertisers engage viewers with video advertising. The Social Slide
Bar links users to social media sites like Facebook; the Action Button
links to retailers like Amazon.com; and the Click-to-Long Play format
features links to longer, branded content. 24/7 Media acquired Los
Angeles-based Panache in December of 2011.

Active Storage Raises $1.2M
----
Torrance-based storage developer Active Storage, which develops Mac-
and media-oriented storage arrays, has raised $1.2M in a funding
round, according to a regulatory filing by the firm this week. Details
of the funding--which looks to be a convertible debt round--were not
announced by the company. The firm's investors include Valhalla
Partners. Active Stroage develops high performance, high availability
RAID storage devices aimed at the creative industry, and which connect
into the Mac, PC, and Linux. The firm's founders came out of Apple's
server and storage products unit.
http://www.socaltech.com/intelligence/index.php?action=showdeal&id=45102

NetSol Launches Cloud Infrastructure Division
----
Calabasas-based NetSol Technologies has created a new division to
tackle the cloud computing market, the firm announced yesterday
morning. NetSol said that its new division, NetSolCloudVM, will offer
infrastructure-as-a-service (IaaS) products to the North American
market. The company said that the division will offer clients IT
infrastructure on a monthly, tiered subscription. The firm did not
detail what kind of infrastructure it will use for the new offering,
but did say it looks to provide "private cloud performance at an
elastic cloud price". The new division will be headed by Imran Haider.

ACTIVE Network Wins Philadelphia Zoo
----
San Diego-based ACTIVE Network, the provider of online, activity,
ticketing, and registration services for sports and other recreation
providers, reported that it has been selected by the Philadelphia Zoo.
Financial details of the win were not announced. ACTIVE NTEwork said
that it will power ticketing, point-of-sale, and other zoo operation
efforts via its RTP|ONE commerce engine. The deal includes
point-of-sale operations, online renewals of membership, an online
store, and more.

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------------------------------ADVERTISEMENT-------------------------------

Get the latest PwC SoCal MoneyTree Report

Are you interested in understanding the latest trends in venture capital
investments in Southern California? PwC has just posted last quarter's
Southern California, Shaking The MoneyTree Q2 2012 presentation and update
from Christian Jester, Southern California Technology, Entertainment &
Media Practice Leader.

Download it today for free!

http://www.socaltech.com/pwc
http://www.socaltech.com/pwc/PwC%20Shaking%20the%20MoneyTree%20Q2%202012.pdf

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Fetch Recruiting, Inc. (http://www.fetchrecruiting.com)
Technical Recruiting for LA based Startups and High-Growth Companies

------------------------------ADVERTISEMENT-------------------------------

Ventura Ventures Technology Center (V2TC) - Business Incubator

The Ventura Ventures Technology Center (V2TC) is a high-tech business
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------------------------------------------------------------------------
RECENT JOB POSTINGS
More jobs at http://www.socaltech.com/Jobs
Members post jobs for free

Director, Engineering for funded startup - great ground floor opp, El
Segundo, Fetch Recruiting, Inc.
http://www.socaltech.com/showjob.php?id=5417

Senior Director - Cloud, Content & Media - Americas, Los Angeles,
DataDirect Networks
http://www.socaltech.com/showjob.php?id=5416

Solution Architect, Los Angeles, DataDirect Networks
http://www.socaltech.com/showjob.php?id=5415

Hardware  Production Test Engineer, Chatsworth, DataDirect Networks
http://www.socaltech.com/showjob.php?id=5414

Test Development Engineer, Sunnyvale, DataDirect Networks
http://www.socaltech.com/showjob.php?id=5413

Quality Engineer, Camarillo, Johanson Technology
http://www.socaltech.com/showjob.php?id=5412



------------------------------------------------------------------------
RECENT FUNDING SUMMARY

09/04/12 Facecake Marketing                       $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44983

08/30/12 Wallaby                                  $1.1M
http://www.socaltech.com/intelligence/?action=showdeal&id=44977

08/30/12 NuvoTV                                   $40.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44978

08/27/12 NastyGal.com                             $40.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44916

08/23/12 MYMUSAIC                                 $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44907

08/21/12 BioPhotas                                $0.7M
http://www.socaltech.com/intelligence/?action=showdeal&id=44863

08/21/12 Stroma Medical Corp.                     $0.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=44862

08/21/12 MelRok                                   $2.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44864

08/21/12 Bioniz                                   $0.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=44866

08/21/12 Swagsy                                   $0.1M
http://www.socaltech.com/intelligence/?action=showdeal&id=44869

08/21/12 Ultrawave Labs, Inc.                     $0.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=44871

08/17/12 Modern Meadow                            $0.4M
http://www.socaltech.com/intelligence/?action=showdeal&id=44741

08/16/12 Little Black Bag                         $8.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44739

08/15/12 PageWoo                                  $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44732

08/15/12 EcoMom                                   $4.7M
http://www.socaltech.com/intelligence/?action=showdeal&id=44736

08/14/12 Educreations                             $2.2M
http://www.socaltech.com/intelligence/?action=showdeal&id=44730

08/13/12 Elcelyx Therapeutics, Inc.               $4.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44691

08/08/12 Pivotshare                               $1.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44587



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

September 7, Santa Monica -- AT&T Mobile App Hackathon - It Can Wait (LA)
w/ $30,000+ in prizes. Have an innovative app idea?  Come code your dream
app and help develop a solution to put an end to texting while driving.
This is a truly unique AT&T Mobile App Hackathon, an event produced by the
AT&T Developer Program, focused on our "It Can Wait" don't text and drive
campaign. Our event is designed for attendees (technical & non-technical)
to build apps/mobile apps, get fed, compete for prizes across different
categories and most importantly: meet new people and scout for teammates
to work on new or current projectsNEW . See
http://www.socaltech.com/calendar/eventid/22750

September 10, Irvine -- Tech Coast Angels Open Forum. Listen to Angels,
Investors, Venture Capitalists and Catalysts and what they have to say
about investing and being investor ready.  Pitch your business, idea or
concept through live video feed and hear feedback from industry veterans.
Special Guests, Dr. Martha DennisNEW . See
http://www.socaltech.com/calendar/eventid/22752

September 11, Costa Mesa -- 2012 PMI-OC Project Management Conference. The
Orange County Chapter of the Project Management Institute will hold a
Project Management Conference Sept. 11, 2012.  The event will feature
education and leadership sessions, as well as speaker Troy Hazard, recent
global president, Entrepreneurs’ Organization.  Also included will be the
proclamation of Project Management Day by Orange County mayors, state
assemblymen, and other dignitaries, and a 9/11 remembrance ceremony.. See
http://www.socaltech.com/calendar/eventid/22715

September 11, Santa Monica -- State of the Market. LAVA Distinguished
Speaker Series
An Evening with Paul Kwan - "State of the Market". Paul Kwan, Managing
Director, Head of Internet & Software Banking, Morgan Stanley. Paul is
responsible for Morgan Stanley's Internet and Software Banking practice
and has been focused on the software and Internet industry for over
sixteen years. See http://www.socaltech.com/calendar/eventid/22724

September 12, Santa Monica -- Startup Accounting - Essentials every founder
should know. Coloft Academy. In this class we will cover the necessary
tools and measures startups must take to manage their finances. Taught by
startup finance veteran David Ehrenberg, we will be covering the
following: Accounting prior and post funding; Taxes; Accounting systems
and software; and more. See
http://www.socaltech.com/calendar/eventid/22674

September 12, Los Angeles -- Silicon Beach @ USC. SoCal has had a long
history of tech innovation and Los Angeles is undeniably the creative
capital.  USC, with a strong entrepreneurial tradition and home to the
leading school for cinematic arts, is pushing the Silicon Beach movement
forward with an upcoming forum . At Silicon Beach @ USC, the Marshall
School of Business Institute for Communication Technology Management, the
Lloyd Greif Center for Entrepreneurial Studies and the USC School of
Cinematic Arts' Entertainment Technology Center will host a series of
panels to educate startups on trends in entertainment distribution,
discuss the convergence of entertainment and technology and will seek to
advance technology startups, as well as foster connections with venture
capital and angel investment communities. See
http://www.socaltech.com/calendar/eventid/22716

September 13, Los Angeles -- Silicon Beach @ USC. SoCal has had a long
history of tech innovation and Los Angeles is undeniably the creative
capital.  USC, with a strong entrepreneurial tradition and home to the
leading school for cinematic arts, is pushing the Silicon Beach movement
forward with an upcoming forum . At Silicon Beach @ USC, the Marshall
School of Business Institute for Communication Technology Management, the
Lloyd Greif Center for Entrepreneurial Studies and the USC School of
Cinematic Arts' Entertainment Technology Center will host a series of
panels to educate startups on trends in entertainment distribution,
discuss the convergence of entertainment and technology and will seek to
advance technology startups, as well as foster connections with venture
capital and angel investment communities. See
http://www.socaltech.com/calendar/eventid/22717

September 15, Santa Monica -- User Experience (UX) for Lean Startups. LuxR
and Cross Campus. Please join LUXr and Cross Campus for a 1-day workshop
on User Experience for Lean Startups.  User Experience is one of the most
challenging and least understood aspects of creating a product...and yet
it will make or break your product. Join Lane Halley to learn Lean Startup
methods that help you make the right product, and make your product right.
See http://www.socaltech.com/calendar/eventid/22725

September 18, Los Angeles -- AMA Los Angeles: Learn the Marketing Secrets
You Don't Know.  Wanna know a juicy secret? Or several? Then come join us
for our September event ‘Market Like a Pro: The Secrets You Don't Know’
focused on helping you learn approaches that give you big advantages over
those who aren't ‘in the know’. See
http://www.socaltech.com/calendar/eventid/22746

September 18, Irvine -- CleanTech OC 2012 Conference & Expo. CleanTech OC
2012 is the third annual conference and expo promoting economic growth in
the Orange County clean technology industry, likely to be one of the most
significant engines for job growth over the next decade. Attended by
cleantech entrepreneurs & industry leaders, investors, policy makers, and
many others, this is the only annual conference in Orange County dedicated
to covering the clean technology space and connecting industry stakeholders
from throughout the region & state. See
http://www.socaltech.com/calendar/eventid/22732

September 19, Santa Monica -- StartEngine - Summer 2012 Demo Day.
StartEngine Summer 2012 Demo Day event on Wednesday, September 19 at
CrossCampus in Santa Monica. This latest batch is comprised of 14 startups
who have been immersed in the StartEngine program since the session began
on July 2nd.  This innovative group includes an interactive health and
fitness assessment app, a task oriented email secretary, a cross-platform
multiplayer games, and an enterprise dashboard made social.. See
http://www.socaltech.com/calendar/eventid/22722

September 19, Pasadena -- Innovation Soiree: Caltech MIT Enterprise Forum’s
2012 Fall Social. September at Caltech, signals innovation in high gear as
summer blends into a new academic year: creative minds abuzz, innovating
and discovering throughout a strikingly beautiful campus. To celebrate
entrepreneurship across all of Southern California, the Executive
Committee of the Caltech/MIT Enterprise Forum invites you to an evening
networking reception. The focus is exclusively networking and making
connections (yes, no program!). Bring your business cards and your
entrepreneurial spirit. See
http://www.socaltech.com/calendar/eventid/22730

September 19, Santa Monica -- Search Engine Land Editor-in-Chief Danny
Sullivan - Startups Uncensored #30. Professional search engine marketers
rely on the editors of searchengineland.com to keep them up to speed.
Widely considered a leading "search engine guru," Danny Sullivan has been
helping webmasters, marketers and everyday web users understand how search
engines work for over a decade. Danny’s expertise about search engines is
often sought by the media, and he has been quoted in places like The Wall
St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and
Newsweek and ABC’s Nightline. See
http://www.socaltech.com/calendar/eventid/22727

September 20, Santa Monica -- Co-Founders Wanted of Santa Monica -
presented by CoFoundersLab. Looking for a co-founder? CoFoundersLab
focuses on more effectively facilitating co-founder matchmaking and
they're coming to Santa Monica! The CoFoundersLab matchmaking process
works by combining two services: a free, online matching platform at
CoFoundersLab.com and in-person Meetups.. See
http://www.socaltech.com/calendar/eventid/22726

September 20, Santa Monica -- Co-Founders Wanted of Santa Monica. The
purpose of this in-person Meetup is to help you find a co-founder for your
business or help you find a business to join as a co-founder. See
http://www.socaltech.com/calendar/eventid/22741

September 20, Costa Mesa -- 12 Ideas for Stronger Website Engagement. TCOSC
Marketing & Sales Executives Society. Karen Marchetti from Response FX will
take you through the 12 hottest ideas to drive stronger prospect and
customer engagement across your web "Content Hubs".  From Offers to
Content to Visuals, Gamification, Design Tools, and more, you'll come away
with at least a dozen ideas for dazzling your visitors, creating a
memorable brand experience - and getting a response. NEW . See
http://www.socaltech.com/calendar/eventid/22751

September 21, Los Angeles -- Lean Startup Machine. Lean Startup Machine is
a three-day workshop where attendees use Customer Development and Lean
Startup principles to validate an idea for a new product or service. See
http://www.socaltech.com/calendar/eventid/22679

September 27, Santa Monica -- PR Strategies for Startups. Coloft Academy.
Are you a startup that understands the power of PR, but isn’t sure how
toharness it to work for your company? Or maybe you’re planning a
launchbut aren’t sure if or when you should engage a PR firm for help? PR
industry veteran, Emily Scherberth, will answer these questions and
explain how startups can form meaningful connections with their target
audiences that build awareness, drive revenues and ensure sustained
growth. She will also cover the art of crafting compelling messages,
strategic media relations campaigns and PR staffing.
http://www.eventbrite.com/event/42496468. See
http://www.socaltech.com/calendar/eventid/22745

September 27, Beverly Hills -- OnHollywood 2012: Where Innovation Meets
Entertainment, is a two day executive event featuring high-level debates
on which forces are disrupting user behavior and creating new
opportunities, content strategies and monetization schemes in the video,
music, gaming, search, and mobile industries. See
http://www.socaltech.com/calendar/eventid/22593

September 28, Beverly Hills -- OnHollywood 2012: Where Innovation Meets
Entertainment, is a two day executive event featuring high-level debates
on which forces are disrupting user behavior and creating new
opportunities, content strategies and monetization schemes in the video,
music, gaming, search, and mobile industries. See
http://www.socaltech.com/calendar/eventid/22594

October 3, Los Angeles -- USC CTM Fall 2012 Executive Roundtable.
Disruptive technologies, new consumer habits, and emerging business models
have transformed the communications value chain from network service
providers to content creators and beyond. The industry leaders who will
shape the next wave of change must meet the challenges of increasing
network demand, new modes of content distribution, and innovation. See
http://www.socaltech.com/calendar/eventid/22749

October 3, Hollywood -- Digital Music Forum West. On October 3 and 4, DMW
hosts the 8th Annual Digital Music Forum West, where 300+ of the most
influential music and digital media leaders gather in the heart of
Hollywood to socialize, share ideas, do deals and learn about new
technologies and services. This year's event is packed with great content,
stellar people and a lot of companies that are new on the music-tech scene
so come on out and join us. See
http://www.socaltech.com/calendar/eventid/22664

October 4, Santa Monica -- Predictable Revenue: Getting To Your First
Million In Sales. It's not a startup until you've built something and it's
not a business until you’ve sold something. In this class, Aaron Ross the
creator of Salesforce.com's $100M outbound sales team will talk about how
to create predictable revenues for your company and hit your first million
in sales. The class is designed for CEOs, Co-Founders and Heads of Sales
working on products that are either ready to market or already being sold.
See http://www.socaltech.com/calendar/eventid/22744

October 4, Hollywood -- Digital Music Forum West. On October 3 and 4, DMW
hosts the 8th Annual Digital Music Forum West, where 300+ of the most
influential music and digital media leaders gather in the heart of
Hollywood to socialize, share ideas, do deals and learn about new
technologies and services. This year's event is packed with great content,
stellar people and a lot of companies that are new on the music-tech scene
so come on out and join us. See
http://www.socaltech.com/calendar/eventid/22665



-----------------------------------------------------------------------


Sponsored by:

Clearstone Ventures (www.clearstone.com).
Venture capital for innovators.

Silicon Valley Bank (http://www.svb.com).
Helping entrepreneurs succeed.

Stubbs Alderton Markiles, LLP (http://www.stubbsalderton.com).
Business. Technology. Law. Vision.

Safire Partners (http://www.safirepartners.com).
Los Angeles-based executive search for emerging growth companies

Binary Pulse Technology Marketing (http://www.binarypulse.com).
We Create Demand for California's Technology Companies.

Deloitte LLP (http://www.deloitte.com/us/technology).

Fetch Recruiting, Inc. (www.fetchrecruiting.com)
Technical Recruiting for LA based Startups and High-Growth Companies

Email [email protected] for more information about sponsoring this
newsletter.
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