socaltech.com TechNews - Tuesday, September 11, 2012 Edited by Benjamin F. Kuo ISSN: 1524-6736 http://www.socaltech.com/News ------------------------------------------------------------------------ Sponsored by:
Clearstone Ventures (www.clearstone.com). Venture capital for innovators. Safire Partners (http://www.safirepartners.com). Los Angeles-based executive search for emerging growth companies Binary Pulse Technology Marketing (http://www.binarypulse.com). We Create Demand for California's Technology Companies. Fetch Recruiting, Inc. (http://www.fetchrecruiting.com) Technical Recruiting for LA based Startups and High-Growth Companies ------------------------------------------------------------------------ --Citrix Buys Beetil To Bolster Citrix GoToAssist --Clearlake Capital Group Buys NetMotion Wireless --NetPlenish Launches Automated Replenishment Service --Planana Ties Brands With Local Events --CitizenHawk Hires Sales Director --Amgen Names VP Corporate Affairs --myRight Helps Answer Legal Questions, Online --ServiceNow Snags Former Zynga CTO --GoDaddy Hack Takes Down Websites --Martha Stewart Now On Hulu --Health In Reach Launches Rewards Points Program --Map: Southern California Hotbed Of Kickstarter Activity MARKETPLACE --Learn to Successfully Build and Finance Your Startup --Get the latest PwC SoCal MoneyTree Report --Ventura Ventures Technology Center (V2TC) - Business Incubator --Safire Partners Executive Search RECENT JOB POSTINGS --Marketing Production Coordinator, Chatsworth, DataDirect Networks --Lead UX Designer, Pasadena, Wallaby Financial Inc --Lead Mobile Engineer, Pasadena, Wallaby Financial, Inc. --Director, Engineering for funded startup - great ground floor opp, El Segundo, Fetch Recruiting, Inc. --Senior Director - Cloud, Content & Media - Americas, Los Angeles, DataDirect Networks RECENT FUNDING EVENTS ------------------------------ADVERTISEMENT------------------------------- Silicon Beach @ USC - September 13th Register for Silicon Beach @ USC! SoCal has had a long history of tech innovation and Los Angeles is undeniably the creative capital. USC, with a strong entrepreneurial tradition and home to the leading school for cinematic arts, is pushing the Silicon Beach movement forward with an upcoming forum . At Silicon Beach @ USC, the Marshall School of Business Institute for Communication Technology Management, the Lloyd Greif Center for Entrepreneurial Studies and the USC School of Cinematic Arts' Entertainment Technology Center will host a series of panels to educate startups on trends in entertainment distribution, discuss the convergence of entertainment and technology and will seek to advance technology startups, as well as foster connections with venture capital and angel investment communities. Register at http://www.marshall.usc.edu/node/9328 ------------------------------ADVERTISEMENT------------------------------- Citrix Buys Beetil To Bolster Citrix GoToAssist ---- Citrix said Monday afternoon that it has acquired Beetil, a developer of cloud-based, service desk technology, to help bolster its Citrix GoToAssist capabilities. Financial terms of the buy were not disclosed. Citrix GoToAssist is developed out of the Santa Barbara operations of Citrix, Citrix Online Services, which is run by Brett Caine. Beetil is based in New Zealand. Clearlake Capital Group Buys NetMotion Wireless ---- Santa Monica-based investor Clearlake Capital Group, L.P. announced this morning that it has acquired NetMotion Wireless, a developer of mobile virtual private network (VPN) and network performance management software. Financial terms of the deal were not disclosed. NetMotion Wireless was based in Seattle. Clearlake said that Behdad Eghbali and Prashant Mehrotra have both joined the NetMotion Wireless board as part of the buy. NetPlenish Launches Automated Replenishment Service ---- Ventura-based NetPlenish, the automated replenishment service headed by Dave Compton, has launched its services, launching its service to to the audience at TechCrunch Disrupt yesterday. NetPlenish allows users to comparison shop for common household items such as soap, toothpaste, diapers, and more, and then automatically help users get the best pricing on the products they use. NetPlenish announced a venture funding round from 500 Startups, BHV Capital, Gold Hill Capital, Ludlow Ventures, and TEEC Angel Fund in May; TechCrunch indicates the company is now raising another round. Planana Ties Brands With Local Events ---- Planana, a new online event service, is announcing today that it has launched a service which will connect sponsors to local events. The startup--previously known as trueRSVP--said its service lets sponsors rewards local event attendees for their social actions, geared around spreading words of events and sponsors to their social networks. Planana said that users will gain such perks as discounted tickets, products, or VIP benefits for their actions. Planana was founded by Fei Xiao and Anna Sergeeva; the startup is backed by OrganicStartup and the Tech Coast Angels. trueRSVP was previously focused on helping to coordinate volunteers and events, and came out of a Startup Weekend event. CitizenHawk Hires Sales Director ---- Aliso Viejo-based CitizenHawk said today that it has hired a new Regional Sales Director. The firm--which provides online brand protection services to companies--said Brian Conchuratt has been named to the position. Conchuratt has previously served at such companies as Fairbreeze LLC, Channel Intelligence, Commission Junction, as well as AltaVista, Engage Media and Softbank Interactive Marketing. Venture-backed CitizenHawk develops software and services to help find domain squatters, brand and trademark infringement, and other issues. Amgen Names VP Corporate Affairs ---- Thousand Oaks biotech giant Amgen said Monday that it has named Ray Jordan as its new Senior Vice President, Corporate Affairs. Jordan joins the firm from Johnson & Johnson, where he has been since 2003; he also served at Pfizer for 17 years. The company said that Jordan will manage its internal and external communications and strategic communications. myRight Helps Answer Legal Questions, Online ---- Have a legal question? A new, Los Angeles startup, myRight, is hoping to help users with some basic legal questions, through a new service geared around asking users questions-and-answers about their legal questions. The startup, part of the StartEngine accelerator, asks users a series of questions around different topics -- things like security deposits, wills, gun control -- helping users to learn more about different topics, and also referring them to more detailed information sources and lawyers. The startup said the firm was inspired by the founders' experience working in pro-bono legal clinics, where they found clients kept on having the same questions, day-after-day. The company said its advisory board includes Frank Monestere, President/COO of Legalzoom; Michael Chasalow, Law professor at USC; and Brian Hirai, a former law partner. ServiceNow Snags Former Zynga CTO ---- San Diego-based ServiceNow, the provider of enterprise, software-as-a-service products for IT management, has snagged the cloud infrastructure CTO out of Zynga, Allan Leinwand. The move was first uncovered by VentureBeat. Leinwand headed up Zynga's infrastructure efforts, and also previously founded Vyatta, in addition to having been a venture capitalist at Panorama Capital. ServiceNow had its IPO in June. GoDaddy Hack Takes Down Websites ---- A major hack on domain name registrar GoDaddy took out a huge number of internet sites -- including local startup Goodreads. GoDaddy hosts millions of domain names, as well as provides web hosting services itself, but it's unclear how many sites were affected by the outage. The outage has been blamed on hacking activity. It's unclear how many of Southern California's startups were affected; Goodreads was simply one of the few web services which posted a status on Twitter to inform users of the issue with GoDaddy. Martha Stewart Now On Hulu ---- Hulu, the Los Angeles online video site, said this morning that Martha Stewart is the latest personality to add her content to the site. Details on the deal between Hulu and Martha Stewart Living were not disclosed, however, Hulu said it would be adding a "ton of content" from Martha Stewart's most popular titles from the last few decades. That content includes shows such as d.i.y crafts and From Martha's Kitchen. Hulu said that Martha Stewart has more than 15,000 how-to-videos related to lifestyle, home-keeping, cooking, entertaining, weddings, gardening, and other areas, which Stewart said would be categorized into subject matter and made available on Hulu. Among titles now listed from Martha Stewart Living is Emeril's Table, a show featuring celebrity chef Emeril Lagasse. Health In Reach Launches Rewards Points Program ---- How would you like to receive "frequent flyer" points for visiting your doctor or dentist? That's just what Los Angeles-based Health In Reach announced Monday morning, saying that it has launched a reward program where users can earn free dental and medical care, for using the firm's free online service for booking appointments with dentists and doctors. The site--headed by LA investor Scott Sangster--said its new CarePoint program will provide incentives for using the service, earning points for finding dentists, doctors, sharing reviews and ratings, setting appointments, and more. Health In Reach says it has so far raised more than $6M in funding for its efforts. Map: Southern California Hotbed Of Kickstarter Activity ---- A new mashup map of activity on crowdfunding site Kickstarter shows that Southern California is apparently one of the hotbeds of activity on the site. The site shows that an astonishing 671 projects on Kickstarter are in the area -- second only to the New York area, with 744 projects -- and far exceeding 113 projects in Northern California. The map, created by ThingsWeStart, also helps users navigate the newest projects, those with the most funding, projects which have almost reached their goals, and more. http://www.thingswestart.com --------------------------------------------------------------------------- MARKETPLACE Reach 10000+ readers for 5 days for $250 Post your marketplace ad at: http://www.socaltech.com/postad.html ------------------------------ADVERTISEMENT------------------------------- Learn to Successfully Build and Finance Your Startup Getting in the Game Guiding Your Start-Up Through the World of Venture Capital and Angel Investors Matthew Crowley's new book teaches you how to successfully build and finance your startup based on his 19 years of experience managing over $6 billion in corporate finance experience. Getting in the Game is geared towards explaining in simple terms what an entrepreneur needs to know about challenging concepts. -Figuring out your company's value -Understanding and building capitalization tables -Why venture capitalists and angels think the way they do -AND MUCH MORE! Learn more at: http://www.crowleyonventure.com/#!book/component_74511 ------------------------------ADVERTISEMENT------------------------------- Get the latest PwC SoCal MoneyTree Report Are you interested in understanding the latest trends in venture capital investments in Southern California? PwC has just posted last quarter's Southern California, Shaking The MoneyTree Q2 2012 presentation and update from Christian Jester, Southern California Technology, Entertainment & Media Practice Leader. Download it today for free! http://www.socaltech.com/pwc http://www.socaltech.com/pwc/PwC%20Shaking%20the%20MoneyTree%20Q2%202012.pdf ------------------------------ADVERTISEMENT------------------------------- Ventura Ventures Technology Center (V2TC) - Business Incubator The Ventura Ventures Technology Center (V2TC) is a high-tech business incubator located in downtown Ventura, CA. V2TC offers a creative environment where high-tech start-ups and entrepreneurs can network, brainstorm, and grow their business. Work-spaces are affordable, flexible and scalable in order to allow companies the ability to manage their growth effectively and efficiently. Learn more at http://www.v2tc.com ------------------------------ADVERTISEMENT------------------------------- Safire Partners Executive Search Safire Partners has completed 150+ retained executive searches since 2006 working with emerging businesses in digital media, Internet, eCommerce, software and clean technology across Southern California. Please visit our website to see an updated list of our clients and searches completed at http://www.safirepartners.com/. We are always interested in meeting new candidates and potential clients, so feel free to email our Managing Partner, Todd Gitlin at [email protected]. We can also always be a friendly source for investor introductions and general market / compensation intelligence. ------------------------------ADVERTISEMENT------------------------------- ------------------------------------------------------------------------ RECENT JOB POSTINGS More jobs at http://www.socaltech.com/Jobs Members post jobs for free Marketing Production Coordinator, Chatsworth, DataDirect Networks http://www.socaltech.com/showjob.php?id=5420 Lead UX Designer, Pasadena, Wallaby Financial Inc http://www.socaltech.com/showjob.php?id=5419 Lead Mobile Engineer, Pasadena, Wallaby Financial, Inc. http://www.socaltech.com/showjob.php?id=5418 Director, Engineering for funded startup - great ground floor opp, El Segundo, Fetch Recruiting, Inc. http://www.socaltech.com/showjob.php?id=5417 Senior Director - Cloud, Content & Media - Americas, Los Angeles, DataDirect Networks http://www.socaltech.com/showjob.php?id=5416 Solution Architect, Los Angeles, DataDirect Networks http://www.socaltech.com/showjob.php?id=5415 ------------------------------------------------------------------------ RECENT FUNDING SUMMARY 09/07/12 Used Cardboard Boxes $0.3M http://www.socaltech.com/intelligence/?action=showdeal&id=45174 09/04/12 Facecake Marketing $0.0M http://www.socaltech.com/intelligence/?action=showdeal&id=44983 08/30/12 NuvoTV $40.0M http://www.socaltech.com/intelligence/?action=showdeal&id=44978 08/30/12 Wallaby $1.1M http://www.socaltech.com/intelligence/?action=showdeal&id=44977 08/27/12 NastyGal.com $40.0M http://www.socaltech.com/intelligence/?action=showdeal&id=44916 08/23/12 MYMUSAIC $0.0M http://www.socaltech.com/intelligence/?action=showdeal&id=44907 08/21/12 Bioniz $0.5M http://www.socaltech.com/intelligence/?action=showdeal&id=44866 08/21/12 MelRok $2.0M http://www.socaltech.com/intelligence/?action=showdeal&id=44864 08/21/12 BioPhotas $0.7M http://www.socaltech.com/intelligence/?action=showdeal&id=44863 08/21/12 Stroma Medical Corp. $0.8M http://www.socaltech.com/intelligence/?action=showdeal&id=44862 08/21/12 Swagsy $0.1M http://www.socaltech.com/intelligence/?action=showdeal&id=44869 08/21/12 Ultrawave Labs, Inc. $0.5M http://www.socaltech.com/intelligence/?action=showdeal&id=44871 08/17/12 Modern Meadow $0.4M http://www.socaltech.com/intelligence/?action=showdeal&id=44741 08/16/12 Little Black Bag $8.0M http://www.socaltech.com/intelligence/?action=showdeal&id=44739 08/15/12 PageWoo $0.0M http://www.socaltech.com/intelligence/?action=showdeal&id=44732 08/15/12 EcoMom $4.7M http://www.socaltech.com/intelligence/?action=showdeal&id=44736 08/14/12 Educreations $2.2M http://www.socaltech.com/intelligence/?action=showdeal&id=44730 08/13/12 Elcelyx Therapeutics, Inc. $4.0M http://www.socaltech.com/intelligence/?action=showdeal&id=44691 --------------------------------------------------------------------------- Upcoming Events This Month http://www.socaltech.com/Calendar socaltech.com Calendar of Southern California High Tech Events Submit your events at least two weeks in advance to: http://www.socaltech.com/submitevent.html September 11, Costa Mesa -- 2012 PMI-OC Project Management Conference. The Orange County Chapter of the Project Management Institute will hold a Project Management Conference Sept. 11, 2012. The event will feature education and leadership sessions, as well as speaker Troy Hazard, recent global president, Entrepreneurs’ Organization. Also included will be the proclamation of Project Management Day by Orange County mayors, state assemblymen, and other dignitaries, and a 9/11 remembrance ceremony.. See http://www.socaltech.com/calendar/eventid/22715 September 11, San Diego -- Mobility: Exceeding Your Customers’ Expectations. San Diego Software Industry Council. 1 in 4 mobile apps are downloaded but never used again. They provide little to no value to the user. And yet developers spend countless hours and dollars to create those apps. What can you do to delight your customers and inspire them to return to your app again and again? This presentation will examine strategies and tools to select the content and features, design for cross platform solutions, and evaluate the technology for your current and future applications. Panelists: Wendy Eichenbaum, Principal, Ucentric Design, LLC; Alex Genov, Lead User Researcher, Active.com; Hunter Jensen, Founder & CEO, Barefoot Solutions. See http://www.socaltech.com/calendar/eventid/22766 September 11, Santa Monica -- State of the Market. LAVA Distinguished Speaker Series An Evening with Paul Kwan - "State of the Market". Paul Kwan, Managing Director, Head of Internet & Software Banking, Morgan Stanley. Paul is responsible for Morgan Stanley's Internet and Software Banking practice and has been focused on the software and Internet industry for over sixteen years. See http://www.socaltech.com/calendar/eventid/22724 September 12, Los Angeles -- Launch U: Unleashing Your Inner Entrepreneur. Learn about the skills and processes needed to generate an innovative business idea. Dr. Larry Cox, associate professor of entrepreneurship and award-winning educator and entrepreneur, will introduce a unique approach to the creative problem-solving process to help current business owners and those interested in owning their own business succeed even in turbulent times. See http://www.socaltech.com/calendar/eventid/22758 September 12, Santa Monica -- Startup Accounting - Essentials every founder should know. Coloft Academy. In this class we will cover the necessary tools and measures startups must take to manage their finances. Taught by startup finance veteran David Ehrenberg, we will be covering the following: Accounting prior and post funding; Taxes; Accounting systems and software; and more. See http://www.socaltech.com/calendar/eventid/22674 September 12, Los Angeles -- Silicon Beach @ USC. SoCal has had a long history of tech innovation and Los Angeles is undeniably the creative capital. USC, with a strong entrepreneurial tradition and home to the leading school for cinematic arts, is pushing the Silicon Beach movement forward with an upcoming forum . At Silicon Beach @ USC, the Marshall School of Business Institute for Communication Technology Management, the Lloyd Greif Center for Entrepreneurial Studies and the USC School of Cinematic Arts' Entertainment Technology Center will host a series of panels to educate startups on trends in entertainment distribution, discuss the convergence of entertainment and technology and will seek to advance technology startups, as well as foster connections with venture capital and angel investment communities. See http://www.socaltech.com/calendar/eventid/22716 September 13, Santa Monica -- Lessons on Crisis Management from the C-Suite. Broads Circle. Leading women reveal their stories on successfully weathering attacks on their company’s brands and reputations. From negative press and SEC or criminal allegations to consumer complaints and bad social media, the C-Suite must block and tackle and lead the organization through the fire and to a safe harbor and return to normal, or the new normal. See http://www.socaltech.com/calendar/eventid/22774 September 13, Los Angeles -- Innovation & Design for Social Change. Bill Gross, CEO & Founder, Idealab. In conversation with Lorne Buchman, President, Art Center College of Design. We're excited to announce our new partner for our morning business series: the Gensler architectural firm in downtown Los Angeles. Join us in their stunning new street-level office for compelling conversation, community, coffee, light breakfast. Our first offering this fall couldn't be more fitting for this backdrop: serial entrepreneur Bill Gross of the Pasadena-based Idealab in conversation with Art Center president Dr. Lorne Buchman on social innovation--and the critical issues of housing. See http://www.socaltech.com/calendar/eventid/22791 September 13, Los Angeles -- Silicon Beach @ USC. SoCal has had a long history of tech innovation and Los Angeles is undeniably the creative capital. USC, with a strong entrepreneurial tradition and home to the leading school for cinematic arts, is pushing the Silicon Beach movement forward with an upcoming forum . At Silicon Beach @ USC, the Marshall School of Business Institute for Communication Technology Management, the Lloyd Greif Center for Entrepreneurial Studies and the USC School of Cinematic Arts' Entertainment Technology Center will host a series of panels to educate startups on trends in entertainment distribution, discuss the convergence of entertainment and technology and will seek to advance technology startups, as well as foster connections with venture capital and angel investment communities. See http://www.socaltech.com/calendar/eventid/22717 September 13, Irvine -- From Product Inception to Commercialization: How to Effectively Bring Your Product to Market. OCTANe. Please join K&L Gates and OCTANe for this program that will address topics including global product liability implications and regulations, off label promotion pitfalls, preventive maintenance on your marketing program and overall strategies to reduce your product liability's risk when going to market.. See http://www.socaltech.com/calendar/eventid/22776 September 13, Santa Monica -- Women in LAVA Group - SALES: What every entrepreneur needs to know. How Do I Increase Revenues For My Start Up? How Do I Sell Sponsors Or Create Channel Partners To Help Multiply My Revenues And Reach? What Role Can Sales Play In Creating A Steady Stream Of Revenue. See http://www.socaltech.com/calendar/eventid/22760 September 14, Los Angeles -- Startup UCLA! Startup UCLA seeks to develop a culture of startup thinking on campus; to connect students with alumni who are successful in the startup world and with the rapidly growing Southern California startup community; to give students opportunities to learn the basics of startup thinking; and to provide a community in which students can develop and launch their early-stage ideas. See http://www.socaltech.com/calendar/eventid/22761 September 15, Santa Monica -- User Experience (UX) for Lean Startups. LuxR and Cross Campus. Please join LUXr and Cross Campus for a 1-day workshop on User Experience for Lean Startups. User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. Join Lane Halley to learn Lean Startup methods that help you make the right product, and make your product right. See http://www.socaltech.com/calendar/eventid/22725 September 18, Los Angeles -- AMA Los Angeles: Learn the Marketing Secrets You Don't Know. Wanna know a juicy secret? Or several? Then come join us for our September event ‘Market Like a Pro: The Secrets You Don't Know’ focused on helping you learn approaches that give you big advantages over those who aren't ‘in the know’. See http://www.socaltech.com/calendar/eventid/22746 September 18, Irvine -- CleanTech OC 2012 Conference & Expo. CleanTech OC 2012 is the third annual conference and expo promoting economic growth in the Orange County clean technology industry, likely to be one of the most significant engines for job growth over the next decade. Attended by cleantech entrepreneurs & industry leaders, investors, policy makers, and many others, this is the only annual conference in Orange County dedicated to covering the clean technology space and connecting industry stakeholders from throughout the region & state. See http://www.socaltech.com/calendar/eventid/22732 September 18, Irvine -- Look Before You Leap: Avoiding Intellectual Property Problems When Starting a New IT Business. In businesses driven by information technology, your patents, trademarks and other intellectual properties are essential to your value. A well-executed intellectual property strategy can help you avoid common errors, take command of new territory, defend your existing turf, and increase a company's valuation. Thus, the presentation will discuss how to use intellectual property assets to attract capital, increase the success of a new product launch, maximize a company's valuation, and protect your market niche.. See http://www.socaltech.com/calendar/eventid/22777 September 19, Santa Monica -- StartEngine - Summer 2012 Demo Day. StartEngine Summer 2012 Demo Day event on Wednesday, September 19 at CrossCampus in Santa Monica. This latest batch is comprised of 14 startups who have been immersed in the StartEngine program since the session began on July 2nd. This innovative group includes an interactive health and fitness assessment app, a task oriented email secretary, a cross-platform multiplayer games, and an enterprise dashboard made social.. See http://www.socaltech.com/calendar/eventid/22722 September 19, Pasadena -- Innovation Soiree: Caltech MIT Enterprise Forum’s 2012 Fall Social. September at Caltech, signals innovation in high gear as summer blends into a new academic year: creative minds abuzz, innovating and discovering throughout a strikingly beautiful campus. To celebrate entrepreneurship across all of Southern California, the Executive Committee of the Caltech/MIT Enterprise Forum invites you to an evening networking reception. The focus is exclusively networking and making connections (yes, no program!). Bring your business cards and your entrepreneurial spirit. See http://www.socaltech.com/calendar/eventid/22730 September 19, Santa Monica -- Search Engine Land Editor-in-Chief Danny Sullivan - Startups Uncensored #30. Professional search engine marketers rely on the editors of searchengineland.com to keep them up to speed. Widely considered a leading "search engine guru," Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for over a decade. Danny’s expertise about search engines is often sought by the media, and he has been quoted in places like The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and Newsweek and ABC’s Nightline. See http://www.socaltech.com/calendar/eventid/22727 September 19, Santa Monica -- Digital LA - We Got Funded! panel. Join us for our fourth Digital LA - RealTech Startup Showcase: We Got Funded! panel with LA startup founders who'll share how they recently got funded - and give 5-minute pitches of their winning fund-raising presentations they pitched to investors. Founders will describe their road to funding, including meeting with the right investors, angels, VCs, negotiating deal terms, determining rounds and series levels, and more. http://digitallafunded.eventbrite.co. See http://www.socaltech.com/calendar/eventid/22757 September 20, Los Angeles -- Green LAVA. Green LAVA is the Strategic Interest Group of the Los Angeles Venture Association focused on opportunities and challenges coincident with the design, development and deployment of sustainable products, services and businesses.. See http://www.socaltech.com/calendar/eventid/22762 September 20, Santa Monica -- Co-Founders Wanted of Santa Monica - presented by CoFoundersLab. Looking for a co-founder? CoFoundersLab focuses on more effectively facilitating co-founder matchmaking and they're coming to Santa Monica! The CoFoundersLab matchmaking process works by combining two services: a free, online matching platform at CoFoundersLab.com and in-person Meetups.. See http://www.socaltech.com/calendar/eventid/22726 September 20, Santa Monica -- Co-Founders Wanted of Santa Monica. The purpose of this in-person Meetup is to help you find a co-founder for your business or help you find a business to join as a co-founder. See http://www.socaltech.com/calendar/eventid/22741 September 20, Costa Mesa -- 12 Ideas for Stronger Website Engagement. TCOSC Marketing & Sales Executives Society. Karen Marchetti from Response FX will take you through the 12 hottest ideas to drive stronger prospect and customer engagement across your web "Content Hubs". From Offers to Content to Visuals, Gamification, Design Tools, and more, you'll come away with at least a dozen ideas for dazzling your visitors, creating a memorable brand experience - and getting a response. . See http://www.socaltech.com/calendar/eventid/22751 September 21, Los Angeles -- Lean Startup Machine. Lean Startup Machine is a three-day workshop where attendees use Customer Development and Lean Startup principles to validate an idea for a new product or service. See http://www.socaltech.com/calendar/eventid/22679 September 22, Santa Monica -- Bootcamp for Aspiring TEDx Speakers (& others) in SoCal. The popularity and virality of TED Talks has raised the bar dramatically for any and all presentations. Whether you're preparing to speak at TED, MindShare, TEDx, or another industry event, you need to up your game. Your competition certainly has! If your goal is only to improve the way you present at group meetings or on sales calls, learning the TEDx format is going to put you in a different league. See http://www.socaltech.com/calendar/eventid/22787 September 24, Santa Monica -- Turbo-Charging Social Media Engagement for Retail in Time for the Holidays. Social Media Club. How does social media drive engagement for retail marketers? Our panelists will explore current practices and emerging trends for delivering social media engagement that gets results. Speakers will share tools, techniques and tips for using social media to build retail brands, manage customer relations and generate sales. The audience will be invited to ask questions. Expect to leave the session with a game-plan to turbo-charge your social media engagement for this holiday season. Moderator: Serena Ehrlich, Director of Marketing, Mogreet. Confirmed Speakers: Laura Knapp, Founder, Social Spotlight Media; John Tabis, VP of Strategy, ShoeDazzle; Nicole DeRuiter, Social Media & PR Manager, Fresh & Easy; Yuna Park, Associate Director of Innovation, Attention. See http://www.socaltech.com/calendar/eventid/22788 September 27, Newport Beach -- Mergers & Acquisitions: A CEO Perspective. OCTANe. According to the Global CEO Business Outlook Survey 2011-2012 by ICD Research executives from all industries expect to see increased levels of M&A activity citing attempts to reduce operational costs and increase organizational efficiencies as major factor examples. Please join us to hear firsthand from Mr. Goldfield as he shares his insight and personal reflection on TriNet's successful acquisitions. Speakers: Burton Goldfield - CEO, TriNet; Geoff Mordock - Vice President, Fleishman-Hillard; Eric Sikola - Co-founder, ExpenseCloud. See http://www.socaltech.com/calendar/eventid/22778 September 27, Santa Monica -- Game Changing Entrepreneurs - A Panel Discussion. Moderated by Josh Ochs from Media Leaders with Speakers Costas Roussos of .music and Scott Ferreira of MySocialCloud. How do you differentiate yourself in a world full of great ideas and causes? How do you turn your passion and mission into a groundswell of energy that can touch millions of lives? Join us for an interactive discussion with three outstanding entrepreneurs and luminaries as they discuss their passion and how they were able to light people up with it. Whether it's Costa's campaign to bring to life the .MUSIC domain name or Scott getting Sir Richard Branson to invest in his startup MySocialCloud, what these entrepreneurs have in common is an understanding of the power of social media and an ability to charge people up with their mission.http://ccsocialmediaweek.eventbrite.c. See http://www.socaltech.com/calendar/eventid/22789 September 27, Santa Monica -- Mobile LAVA to explore the world of mobile health. LAVA Healthcare joins forces this month with our sister interest group Mobile LAVA to explore the world of mobile health, aka mhealth. The panel will dig into how mobile technologies are expected to change fundamentally the business of healthcare. Mobile solutions ranging from simple smartphone apps to comprehensive clinical management systems are increasingly used to provide medical care in hospitals, clinics and doctors' offices. But perhaps the largest game-changing frontier is how mobile technologies will help consumers -- patients and their caregivers -- become intimately involved with the active management of their health and wellness. See http://www.socaltech.com/calendar/eventid/22763 September 27, Santa Monica -- PR Strategies for Startups. Coloft Academy. Are you a startup that understands the power of PR, but isn’t sure how toharness it to work for your company? Or maybe you’re planning a launchbut aren’t sure if or when you should engage a PR firm for help? PR industry veteran, Emily Scherberth, will answer these questions and explain how startups can form meaningful connections with their target audiences that build awareness, drive revenues and ensure sustained growth. She will also cover the art of crafting compelling messages, strategic media relations campaigns and PR staffing. http://www.eventbrite.com/event/42496468. See http://www.socaltech.com/calendar/eventid/22745 September 27, Beverly Hills -- OnHollywood 2012: Where Innovation Meets Entertainment, is a two day executive event featuring high-level debates on which forces are disrupting user behavior and creating new opportunities, content strategies and monetization schemes in the video, music, gaming, search, and mobile industries. See http://www.socaltech.com/calendar/eventid/22593 September 27, Irvine -- National Network for Manufacturing Innovation event. See http://www.socaltech.com/calendar/eventid/22775 September 28, Beverly Hills -- OnHollywood 2012: Where Innovation Meets Entertainment, is a two day executive event featuring high-level debates on which forces are disrupting user behavior and creating new opportunities, content strategies and monetization schemes in the video, music, gaming, search, and mobile industries. See http://www.socaltech.com/calendar/eventid/22594 October 2, Santa Monica -- Insider's Guide: How to Raise Capital for Your Startup. Jon Funk – Ocean Road Partners. One of the biggest hurdles for a startup is raising capital. Learn from a veteran LA venture capitalist in this updated version of Jon's successful 3-hour intensive course where he covers how to plan for, find and raise capital for your startup. See http://www.socaltech.com/calendar/eventid/22790 October 3, Los Angeles -- USC CTM Fall 2012 Executive Roundtable. Disruptive technologies, new consumer habits, and emerging business models have transformed the communications value chain from network service providers to content creators and beyond. The industry leaders who will shape the next wave of change must meet the challenges of increasing network demand, new modes of content distribution, and innovation. See http://www.socaltech.com/calendar/eventid/22749 October 3, Hollywood -- Digital Music Forum West. On October 3 and 4, DMW hosts the 8th Annual Digital Music Forum West, where 300+ of the most influential music and digital media leaders gather in the heart of Hollywood to socialize, share ideas, do deals and learn about new technologies and services. This year's event is packed with great content, stellar people and a lot of companies that are new on the music-tech scene so come on out and join us. See http://www.socaltech.com/calendar/eventid/22664 October 4, Costa Mesa -- October Firsty Join the OCTANe community at Scott's Seafood in Costa Mesa for Firsty in October! Network with Keck Graduate Institute, the future leaders of the bioscience industry. See http://www.socaltech.com/calendar/eventid/22779 October 4, Santa Monica -- Predictable Revenue: Getting To Your First Million In Sales. It's not a startup until you've built something and it's not a business until you’ve sold something. In this class, Aaron Ross the creator of Salesforce.com's $100M outbound sales team will talk about how to create predictable revenues for your company and hit your first million in sales. The class is designed for CEOs, Co-Founders and Heads of Sales working on products that are either ready to market or already being sold. See http://www.socaltech.com/calendar/eventid/22744 October 4, Hollywood -- Digital Music Forum West. On October 3 and 4, DMW hosts the 8th Annual Digital Music Forum West, where 300+ of the most influential music and digital media leaders gather in the heart of Hollywood to socialize, share ideas, do deals and learn about new technologies and services. This year's event is packed with great content, stellar people and a lot of companies that are new on the music-tech scene so come on out and join us. See http://www.socaltech.com/calendar/eventid/22665 October 7, Los Angeles -- Growth Capital Conference. Network with capital sources, advisors, deal makers and 100 entrepreneurs seeking capital & counsel. DEAL DISPLAYtm showcases attractive firms needing growth capital. See http://www.socaltech.com/calendar/eventid/22690 October 7, La Jolla -- On October 7-9, 2012, The Atlantic magazine and the University of California, San Diego, will host the second edition of its joint event, The Atlantic Meets the Pacific. Building on its successful debut last fall, this year’s forum will delve deeply into the topic of disruptive technologies in media, energy, and health. Use code FRIENDEARLY for $300 discount on tickets. See http://www.socaltech.com/calendar/eventid/22714 October 9, Los Angeles -- Launch U: Unleashing Your Inner Entrepreneur. Learn about the skills and processes needed to generate an innovative business idea. Dr. Larry Cox, associate professor of entrepreneurship and award-winning educator and entrepreneur, will introduce a unique approach to the creative problem-solving process to help current business owners and those interested in owning their own business succeed even in turbulent times. See http://www.socaltech.com/calendar/eventid/22759 October 10, Irvine -- OCTANe Medical Device & Investor Forum. The OCTANe Medical Device & Investor Forum brings together the diverse: billion-dollar corporations and companies on the cusp, with the innovators: industry titans and research pioneers - all determined to fuel industry growth. This 7th annual Forum promises to be the best yet. We're bringing together an all-star line-up of speakers, companies, and topics that will get to the heart of what's driving change - good and bad - in the global medical device industry. See http://www.socaltech.com/calendar/eventid/22780 October 10, Costa Mesa -- TEDx OrangeCoast. The theme for this year’s event is “Redefining Relevance.” To help lead us through the evolving definition of relevance, we have assembled a live cast of over 20 visionaries, scientific pioneers, storytellers, and provocateurs to share their vision and experience. See http://www.socaltech.com/calendar/eventid/22765 ----------------------------------------------------------------------- Sponsored by: Clearstone Ventures (www.clearstone.com). Venture capital for innovators. Silicon Valley Bank (http://www.svb.com). Helping entrepreneurs succeed. Stubbs Alderton Markiles, LLP (http://www.stubbsalderton.com). Business. Technology. Law. Vision. Safire Partners (http://www.safirepartners.com). Los Angeles-based executive search for emerging growth companies Binary Pulse Technology Marketing (http://www.binarypulse.com). We Create Demand for California's Technology Companies. Deloitte LLP (http://www.deloitte.com/us/technology). Fetch Recruiting, Inc. 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