socaltech.com TechNews - Thursday, November 8, 2012
Edited by Benjamin F. Kuo
ISSN: 1524-6736
http://www.socaltech.com/News
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   --How Go Trexx is Making Travel More Rewarding, with Samantha Lurey
   --Transonic Combustion Takes $32M For Fuel Injection Technology
   --NuORDER Nabs $3M For Fashion E-Commerce
   --Silicon Beach Fest Fall Kicks Off Friday
   --Genoa Pharmaceuticals Finds $1.2M
   --Auspex Pharmaceuticals Raises $25M For Phase 3 Trials
   --Boingo Expands Network In Brazil
   --Qualcomm Labs Unveils First Incubator Companies
   --CallFire: User Error To Blame For Errant Election Call
   --Fisker Loses $3M In Cars In New Jersey Due To Sandy
   --Predixion Software Rolls Out Developer Edition
   --Sole Society Has Experience, Backing To Disrupt Women's Fashion, Shoes

   MARKETPLACE
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   --Ventura Ventures Technology Center (V2TC) - Business Incubator
   --PwC Emerging Company Zone

   RECENT JOB POSTINGS
   --Senior Web Application Developer, Carlsbad, Zurple
   --Senior Software Developer, Carlsbad, Zurple
   --Lead Mobile Engineer, Pasadena, Wallaby Financial, Inc.
   --Lead Data Engineer, Pasadena, Wallaby Financial
   --SQL Reporting Analyst, Norwalk, Search Solutions
   --Senior Linux Systems Engineer, Agoura Hills, Search Solutions

   RECENT FUNDING

   EVENTS

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Yes, this email is later than usual, but there was a rash of venture
fundings this morning! - The Editor
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How Go Trexx is Making Travel More Rewarding, with Samantha Lurey
----
How do you make travel a more rewarding experience--particularly if
you're traveling with kids? Go Trexx (www.gotrexx.com), which is based
in Mission Viejo, think it's by engaging kids with mobile applications
which provide background information, helps to build excitement, and
gets kids involved in traveling to different destinations. We spoke
with founder and CEO Samantha Lurey on how her startup is trying to
make travel with kids--and eventually, adults--more fun, by providing
location-based applications which provide curious travel facts,
customizable postcards, and more on different destinations.

What is Go Trexx all about?

Samantha Lurey: We are modernizing and changing round the way people
travel. (More...)

http://bit.ly/YQpq2D

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Transonic Combustion Takes $32M For Fuel Injection Technology
----
Camarillo-based Transonic Combustion, which is developing high
efficiency, fuel injection systems for internal combustion engines,
said today that it has raised $32M in a Series D funding round. The
firm said the round will go towards expanding development of its
product and meeting customer commitments. Transonic Combusion is
venture backed by Venrock, Khosla Ventures, Rustic Canyon and Saints
Capital. The firm has now raised around $53.5M in funding for its
efforts.
http://www.socaltech.com/intelligence/index.php?action=showdeal&id=46539

NuORDER Nabs $3M For Fashion E-Commerce
----
NuORDER, a developer of e-commerce software for fashion brands and
retailers, has scored a round of funding led by GRP Partners, the
company said this morning. The Los Angeles software provider said the
$3M, Series A financing round was led by GRP Partners, and also
included Greycroft Partners, Aileen Lee, David Tisch, Creative Artists
Agency, Brian Spaly, Mortimer Singer and Rachel Zoe Inc. NuORDER's
software is used by fashion brands to manage and conduct wholesale
transactions online, working with retailers on transactions. The
company was founded by Heath Wells and Olivia Skuza.
http://www.socaltech.com/intelligence/index.php?action=showdeal&id=46538

Silicon Beach Fest Fall Kicks Off Friday
----
The second Silicon Beach Fest, the celebration of all things Silicon
Beach, kicks off tomorrow, for a full day of speakers and startup
itches. The event--the brainchild of DigitalLA's Kevin Winston--is
being held this time at accelerator io/LA, and features sessions on
startup accelerators, venture capital, advertising, student startups,
and much more. The event also has been paired with the TechZulu Tech
Crawl, the startups-and-technology-meets-beer event which lets people
tour different companies in the area. The first Silicon Beach Fest was
held in June.
http://digitalla.net/sbffall2012.htm

Genoa Pharmaceuticals Finds $1.2M
----
San Diego-based biotechnology company Genoa Pharma announced this
morning that it has raised $1.2M in a finacing round, to help advance
its treatments for Idiopathic Pulmonary Fibrosis (IPF). Source of the
seed funding was not announced. IPF is a fatal lung disease which the
company says affects approximately 200,000 Americans and 135,000
Europeans. Genoa Pharmaceuticals was founded by Mark SUrber, Ph.D.,
who has formerly served at Mpex and Aires Pharmaceuticals. The company
said that the only treatment available to patients today is a lung
transplant, as there are no U.S. approved drugs for IPF.
http://www.socaltech.com/intelligence/index.php?action=showco&id=34650

Auspex Pharmaceuticals Raises $25M For Phase 3 Trials
----
San Diego-based Auspex Pharmaceuticals announced this morning that it
has raised $25M in a funding round, a Series D financing for the
company. The round was led by Panorama Capital, and also included
Thomas, McNerney & Partners, CMEA Capital, and Sloan Biotech Fund. The
firm said the funding will go towards a Phase 3 clinical trail of its
lead compound. The firm is working on a treatment for movement
disorder (Chorea) due to Huntington's Disease, Tourette syndrome and
tardive dyskinesia.
http://www.socaltech.com/intelligence/?action=showdeal&id=46533

Boingo Expands Network In Brazil
----
Boingo, the Wi-Fi network operator, said today that it has inked a
deal with a Brazilian Wi-Fi provider to extend its network in that
country. The Los Angeles company said that it has tied with Linktel,
the operator of a network of Wi-Fi hotspots in Brazil, to add more
than 1,400 hotspots throughout Brazil. Financial details of the link
were not announced. Boingo said it now has nearly 3,000 hotspots in
Brazil. Boingo operates a network of Wi-Fi hotspots, managed through
partnerships with other network operator, which provide unified
billing and roaming access. Boingo said its wholesale partners, which
include Orange France, TeliaSonera, Skype, LGU+, Korea Telecom, and
Verizon, also will have access to the new hotspots. The deal also
provides Linktel's customers with access to Boingo's global network.

Qualcomm Labs Unveils First Incubator Companies
----
Qualcomm Labs, the incubator subsidiary of Qualcomm Technologies, has
announced the first set of companies funded through its new
QualcommLabs@EvoNexus program today, saying that it has funded three
companies with a round of seed funding. Qualcomm Labs said that
Arynga, FatSkunk, and Breadcrumbs all have joined the EvoNexus
incubator, (More...)
http://bit.ly/YQbaqC

CallFire: User Error To Blame For Errant Election Call
----
Oops. Los Angeles startup CallFire, has been looking to drum up
interest in its system in the political sector all year, as the
election has ramped up--and finally has, but for the wrong reason.
That reason? The errant call in Florida's Pinellas County, which told
absentee voters they had until "tomorrow" to turn in their absentee
ballots--but really should have been a "today".  (More...)
http://bit.ly/RFZ9RW

Fisker Loses $3M In Cars In New Jersey Due To Sandy
----
The damage to Fisker Automotive is much worse than initally reported,
with the auto maker losing more than 300 of its electric automobiles
due to the storm surge from Hurricane Sandy, according to reports
Wednesday. (More...)
http://bit.ly/RJ89Ea

Predixion Software Rolls Out Developer Edition
----
San Juan Capistrano-based Predixion Software said yesterday that it
has launched a free, developer edition of its software, aimed at
making it easier for developers to try out its software. The company
said the free, fully functional version of its software connects into
Microsoft's SharePoint, SQL Server 2012, PowerPivot 2012 and Excel
2013 software, allowing them to implement business intelligence and
predictive analytics from the company. Predixion said the software can
be used until organizations put the software into use in a production
environment. Predixion is headed by Simon Arkell, and is backed by DFJ
Frontier, Miramar Venture Partners and Palomar Ventures.

Sole Society Has Experience, Backing To Disrupt Women's Fashion, Shoes
----
A new, Los Angeles startup is looking to disrupt the women's fashion
market and women's shoes--and it's not who you think. Sole Society, a
startup offering a personalized, high fashion shoes, has quietly been
building a brand looking to disrupt the entire model of how women's
fashions reach the market--and is one worth watching. The startup has
some very impressive credentials, and is headed by Brett Markinson,
one of the co-founders of HauteLook, and is backed by Vince Camuto,
founder of fashion brand Nine West, Insight Venture Partners, and
Nordstrom. According to Markinson, Sole Society spun out of a
skunkworks project at HauteLook, which the company had started before
its $270M acquisition by Nordstrom. Sole Society announced a line of
footwear which will be available at Nordstrom retail locations in
September. The site launched in June, and said in September that it
was already seeing a $1M per month run rate on revenues. Sole Society
is creating a hybrid model which combines a direct-to-consumer brand
with links to retailers like Nordstrom, and also has the expertise and
experience in both the fashion and Internet industry--and a big
success in Hautelook--to make it a formidable competitor in the
industry. Financial details of the venture backing of Sole Society
have not been announced.

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Lead Mobile Engineer, Pasadena, Wallaby Financial, Inc.
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RECENT FUNDING SUMMARY

11/08/12 Fatskunk                                 $0.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=46534

11/08/12 Auspex Pharmaceuticals                   $25.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46533

11/08/12 Arynga, Inc.                             $0.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=46535

11/08/12 Breadcrumbs                              $0.1M
http://www.socaltech.com/intelligence/?action=showdeal&id=46536

11/08/12 Genoa Pharmaceuticals                    $1.2M
http://www.socaltech.com/intelligence/?action=showdeal&id=46537

11/08/12 NuORDER, Inc.                            $3.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46538

11/08/12 Transonic Combustion                     $32.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46539

11/07/12 Sole Society                             $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46531

11/06/12 Ambit Biosciences                        $25.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46497

11/06/12 3D Robotics                              $5.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46498

11/06/12 BUMP Network FKA Bump.com                $2.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=46499

11/02/12 Garden Organics Inc.                     $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46432

11/02/12 SignNow                                  $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46433

11/02/12 AnyMeeting FKA Freebinar                 $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46434

11/02/12 Nanoogo                                  $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46435

11/02/12 mSIGNIA                                  $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46436

11/01/12 TripleThread                             $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46420

11/01/12 Dollar Shave Club                        $9.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=46421

11/01/12 MindBody Software                        $35.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46422

11/01/12 Atara Biotherapeutics                    $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46423

11/01/12 Invested.in                              $0.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=46424

11/01/12 Chewse                                   $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46426

11/01/12 Club W                                   $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46428

10/30/12 Reflexion Health                         $4.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=46162

10/30/12 Rexter                                   $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46171

10/24/12 Laffster                                 $0.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=46103

10/24/12 NantHealth                               $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46105

10/24/12 Health Essentials                        $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46106

10/23/12 Tradesy                                  $1.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=46102

10/22/12 Intelli-Touch                            $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46099

10/18/12 CEBIX INC                                $30.9M
http://www.socaltech.com/intelligence/?action=showdeal&id=45320

10/18/12 Adhoc Labs                               $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46089

10/16/12 Textplus FKA Gogii                       $18.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=45949

10/15/12 Metacloud                                $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=45943

10/15/12 Topfloor                                 $6.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=45942

10/11/12 Ritani                                   $15.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=45935

10/09/12 Anametrix                                $4.4M
http://www.socaltech.com/intelligence/?action=showdeal&id=45846

10/09/12 Flud                                     $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=45848

10/09/12 Lonestar Heart, Inc.                     $20.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=45851



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

November 8, Santa Monica -- Enhancing User Engagement for Faster Growth.
Coloft. You’ve developed your product and you’re ready for growth, or so
you think. Growth preparation is one of the most important steps at any
startup and failing to properly prep for it can have devastating effects.
In this class Sean Ellis, the man behind marketing efforts at Dropbox,
LogMeIn, Lookout and Xobni, will explain how you can experience faster
growth through enhanced user engagement. We’ll be covering fundamentals,
best practises, and tools.. See
http://www.socaltech.com/calendar/eventid/22865

November 8, Los Angeles -- World Usability Day - Making Life Easy!
Usability of Financial Management. Usability of Financial Systems, the
theme for World Usability Day 2012, will investigate and advance the
application of user-centered design methodologies to financial systems and
services. As the global economy is facing difficult times financially, we
think the promotion of more usable financial systems could assist in
creating better decision-making modelsNEW . See
http://www.socaltech.com/calendar/eventid/22932

November 9, Hollywood -- TZ Tech Crawl, Hollywood Edition. The Tech Crawl
is back and in full swing heading to the Hollywood Tech Scene!  This time
around we are partnering up with Silicon Beach Fest to make it that much
more awesome!  A tour of some of the hottest Hollywood tech companiesNEW .
See http://www.socaltech.com/calendar/eventid/22938

November 9, Santa Monica -- Silicon Beach Fest. Check out panels on What
Accelerators Want, Meet the Junior VCs, Music, Games, Social TV, Arts
Education, PR for Startups, Women Developers, Ad Tech, Telling Your Story:
Script to Startup, Film Financing: Crowdfunding and VCs. and more.   The
theme for SBF-Fall is PITCHING:  nearly every hour-long panel will consist
of 30 min of panel discussion, followed by 30 min of pitches.  Attendees
can get a chance to be one of be 5 pre-screened pitches (and maybe 1 aud
pitch if there's time) who will have ONE minute to give a pitch of their
startup, web series, app, film pitch with feedback from panelists.  The
panelists will pick their fave pitch to give a 5-minute pitch. Fest
attendees and speakers include: accelerator heads start-ups, VCs,
agencies, content creators, social media gurus, developers, etc. from LA,
Silicon Valley, OC, San Diego, New York, and beyondNEW . See
http://www.socaltech.com/calendar/eventid/22937

November 13, Santa Monica -- All Things D Co-Executive Editor, Kara Swisher
- Startups Uncensored #32. This Month's Startups Uncensored will feature a
Fireside Chat with All Things Digital Co-Executive Editor, Kara Swisher
and Docstoc CEO, Jason Nazar.    Kara Swisher started covering digital
issues for The Wall Street Journal’s San Francisco bureau in 1997. Her
column BoomTown originally appeared on the front page of the Marketplace
section and also online at WSJ.com. See
http://www.socaltech.com/calendar/eventid/22926

November 13, Costa Mesa -- PMI-OC November 2012 Dinner Meeting. Mike
Sanders, PMP and IT Manager at Southern California Edison, will discuss
multitasking in today’s fast-paced work environment at the Nov. 13, 2012,
meeting of the Project Management Institute’s Orange County Chapter.
Sanders will discuss how multitasking works, what it can do for you, and
what it can do to you.  He also will present proven methods and tools to
improve task performance and measurements for advanced multitasking or
“powertasking.”. See http://www.socaltech.com/calendar/eventid/22921

November 13, Santa Monica -- iOS Development. Coloft. Want to learn how to
make iOS apps from scratch? If so, this hands-on 4 day training course is
for you. This comprehensive course is instructed by veteran iOS expert
Justin Junda (more about Justin at the bottom of this page).  During the 4
day course (9AM-5PM) you will learn iOS programming through step-by-step
instructions and many hands-on exercises. We’ll be using XCode 4. See
http://www.socaltech.com/calendar/eventid/22866

November 14, Costa Mesa -- Private Equity Buyouts Making a Comeback!
OCTANe. Who is doing deals? How are they getting done? And what are the
advantages of partnering with the right firms?
Please join us as we discuss current M&A activity, hot sectors, deal
valuations, the availability of deal financing and the advantages of
partnering with a private equity fund. See
http://www.socaltech.com/calendar/eventid/22784

November 15, Santa Monica -- Mindshare LA and UCLA Present: "From Whence We
Came..." on the West SideNEW . See
http://www.socaltech.com/calendar/eventid/22935

November 15, Orange -- TCVN Survivor 7. $25,000 Cash Investment & Prizes
for Startups & Entrepreneurs. Crack open the Red Bull, charge up your
laptops and get ready to geek out, because on November 15, 2012, TCVN is
slapping down the Largest Investment & Prize Competition in Orange County
for Entrepreneurs at Survivor 2012NEW . See
http://www.socaltech.com/calendar/eventid/22939

November 16, Santa Monica -- Next Generation Entrepreneurship & Global
Crowdfunding Forum. The Forum is an unprecedented and exclusive gathering
of active entrepreneurs, angel investors, VCs, accelerators, and
crowdfunding experts. This dynamic and high-powered group will discuss
current trends shaping the future of entrepreneurship, and brainstorm
around crowdfunding and the best financing solutions for innovative
startups and emerging ventures. Please note that the format of the Forum
is highly interactive, so we’ve structured the program to be fast-paced,
fat-free, and high impact, with no accommodation for long speeches and
sleep-inducing PowerPoint presentations. In fact, most of the sessions
will move quickly from brief introductions into an active and open
dialogue in Q&A format to engage all participants.   In short, this should
be a lot of fun! Plus we all want to walk away with not only valuable
insights and business contacts, but also real actionable solutions that we
can use to advance new ventures immediately.. See
http://www.socaltech.com/calendar/eventid/22843

November 16, Santa Monica -- Startup Weekend Los Angeles. Ever wondered
what it takes to be an entrepreneur? The professional and personal
challenges, the high and lows, the failures and the success? Startup
Weekend is a global grassroots movement of active and empowered
entrepreneurs who are learning the basics of founding startups and
launching successful ventures. It is the largest community of passionate
entrepreneurs with over 400 past events in 100 countries around the world
in 2011. See http://www.socaltech.com/calendar/eventid/22870

November 17, Pasadena -- TEDxPasadena. Experience an inspirational TED
Event focused on creating an invigorating, purposeful life at TEDxPasadena
Salon. Following up on our successful inaugural event last Fall,
TEDxPasadena presents its first Salon focusing on “Living a Life of
Purpose” where we’ll explore the power of possibility for individuals,
groups, and communities. TEDxPasadena Salon will address three critical
aspects of purpose: INTENT, CHOICE, and FOCUS. This engaging and
interactive event will include Live Speakers, TED Talks, and Experiential
Events; all addressing the connection between who we are and who we can
become. See http://www.socaltech.com/calendar/eventid/22918

November 17, Santa Monica -- Startup Weekend Los Angeles. Ever wondered
what it takes to be an entrepreneur? The professional and personal
challenges, the high and lows, the failures and the success? Startup
Weekend is a global grassroots movement of active and empowered
entrepreneurs who are learning the basics of founding startups and
launching successful ventures. It is the largest community of passionate
entrepreneurs with over 400 past events in 100 countries around the world
in 2011. See http://www.socaltech.com/calendar/eventid/22871

November 18, Santa Monica -- Startup Weekend Los Angeles. Ever wondered
what it takes to be an entrepreneur? The professional and personal
challenges, the high and lows, the failures and the success? Startup
Weekend is a global grassroots movement of active and empowered
entrepreneurs who are learning the basics of founding startups and
launching successful ventures. It is the largest community of passionate
entrepreneurs with over 400 past events in 100 countries around the world
in 2011. See http://www.socaltech.com/calendar/eventid/22872

November 27, Irvine -- Venture Science, UCI Calit2. Moving fundamental
research from the lab to the commercial marketplace requires a major team
effort that crosses disciplinary boundaries. Nowhere is "venture science"
more beneficial than at the intersection of science, medicine and
technology. Learn how these bold collaborations are producing innovative
solutions to society's challenges. See
http://www.socaltech.com/calendar/eventid/22912

November 28, Santa Monica -- Maverick Angels November 2012 Open Evening for
Entrepreneurs. The Maverick Angels Open Evening for Entrepreneurs is an
event geared towards familiarizing entrepreneurs with the Maverick Angels
process, our members, and our sponsors.  At this event you will learn the
advantages of becoming involved with our next-generation angel network and
what it takes to navigate your company through the investment landscape.
You will hear from a few of our sponsors regarding key issues currently
facing start-ups.  We will also have an "Ask the Angels" panel composed of
several of our investor membersNEW . See
http://www.socaltech.com/calendar/eventid/22933

November 28, Los Angeles -- Startup Venture Summit. For High Growth
Startups Seeking Funding or Partners.
All Stages Welcome: PreLaunch, Early and Mid Stage. Pitch to serious multi
million dollar investors and angels. Hear from successful entrepreneurs who
share their lessons learned. Network with prospective corporate customers
and clients in your market niche. See
http://www.socaltech.com/calendar/eventid/22898

December 1, Santa Monica -- AngelHack Fall 2012 LA. Ready to take your big
idea to the next level? Then join us for LA's next AngelHack, where
winning teams will receive 6-8 weeks of mentorship and be flown into
Silicon Valley for a weekend of events including a Global Demo Day to
A-list investors and media, Site visits to, Google, Facebook, Google
Ventures, VIP dinners, and ragging parties with the Valley startup
community. This is not your typical weekend hackathon! This is the big
leagues! This is AngelHack and you can't afford to miss it. See
http://www.socaltech.com/calendar/eventid/22925

December 5, San Diego -- Global CONNECT Summit. Struggling with access to
capital? Looking for proven tactics to accelerate commercialization of
innovation? Working on local strategies to grow globally and compete
locally? Join the architects of some of the world's leading innovation
ecosystems along with visionaries who are growing clusters in emerging
markets for this annual two day international meeting in San Diego,
California. See http://www.socaltech.com/calendar/eventid/22914

December 6, San Diego -- Global CONNECT Summit. Struggling with access to
capital? Looking for proven tactics to accelerate commercialization of
innovation? Working on local strategies to grow globally and compete
locally? Join the architects of some of the world's leading innovation
ecosystems along with visionaries who are growing clusters in emerging
markets for this annual two day international meeting in San Diego,
California. See http://www.socaltech.com/calendar/eventid/22915



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