socaltech.com TechNews - Monday, February 4, 2013
Edited by Benjamin F. Kuo
ISSN: 1524-6736
http://www.socaltech.com/News
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Investments in and Acquisitions of Growing Software Companies

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   --j2 Global Buys IGN Entertainment
   --Hulu Users Select Top Super Bowl XLVII Commercials
   --Legend3D Gains $8M For 3D Effects
   --Covario Snags CMO From OpenText
   --Qualcomm Wins $12.4M In Lawsuit
   --ServiceNow Ties With Hitachi On Japanese Expansion
   --ViaSat In $34M Contract Award
   --Two Southern California Technology Researchers Get White House Honors
   --Activision Offering $1M Prize In Call of Duty Championship
   --LA's Innovators Get Spotlight, But Investors Cautious
   --Gravity Debuts Content Personalization API
   --Ellie Jumps Into Activewear With $2M In Funding

   MARKETPLACE
   --Technori Pitch To Feature Launching Startups PLUS Keynote Brian Wong
   --Reliam- Reliable Internet Application Management.
   --Get the latest PwC SoCal MoneyTree Report!
   --SAM Preccelerator CFO Bootcamp - February 21st
   --TVC Capital LLC
   --CLEARSTONE VENTURES: Venture Capital for Technology Innovators
   --Safire Partners Executive Search

   RECENT JOB POSTINGS
   --QA Tester, Los Angeles, FileTrek
   --Senior Search and Data Engineer, Los Angeles, FileTrek
   --Senior Node/Python Developer, Los Angeles, FileTrek
   --Senior Front End Developer, Los Angeles, FileTrek
   --Director of Quality Assurance, Burbank, Condusiv Technologies
   --Principal Software Engineer (Web Front End), Burbank, Condusiv
Technologies

   RECENT FUNDING

   EVENTS

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j2 Global Buys IGN Entertainment
----
Los Angeles-based j2 Global, the provider of cloud-based business and
telephony services, said today that it has acquired IGN Entertainment,
the video game, entertainment, and men's lifestyle publisher, via is
Ziff Davis subsidiary. Financial terms of the buy were not disclosed.
The acquisition significantly bolsters j2's media properties.
(More...)
http://bit.ly/14M34lL

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Hulu Users Select Top Super Bowl XLVII Commercials
----
It looks like the serious commercials won the popularity contest
during the Super Bowl, at least according to voting on Hulu, on its
Super Bowl XLVII commercial site. Hulu--which again ran its Hulu
Adzone section again this year to let people see the new Super Bowl
ads in real time, said its voting from viewers this year ranked the
top commercial during the Super Bowl. The top ads, according to Hulu,
were: (More...)
http://bit.ly/14M6BQX

Legend3D Gains $8M For 3D Effects
----
Legend3D a developer of 3D visual effects and 3D conversion
technology, announced this morning that it has raised $8M in a Series
B funding round. The Carlsbad-based company said that the funding was
led by Augustus Ventures Limited and Northwater Capital Management,
via its Intellectual Property Fund. Legend3D's 2D-to-3D conversion
technology is used by moviemakers to convert films into 3D format; the
firm said its most recently work has been on such titles as Top Gun
3D, Oz: The Great and Powerful, The Amazing Spider-Man, The Smurfs,
Hugo, Transformers: Dark of the Moon and Pirates of the Caribbean: On
Stranger Tides.
http://www.socaltech.com/intelligence/?action=showdeal&id=48326

Covario Snags CMO From OpenText
----
San Diego-based Covario is announcing today that it has hired a chief
marketing officer, James Latham, who was last the CMO of OpenText,
Canada's largest software company. According to Covario, which
develops search marketing software, tools, and services, Latham will
help provide strategic marketing advice and counsel to the firm.
Latham has also served at McCann-Erickson. Covario is headed by Russ
Mann and is backed by such companies as FTVentures, Dubilier & Company
and Voyager Capital.

Qualcomm Wins $12.4M In Lawsuit
----
San Diego-based Qualcomm reported today that it has received $12.4M in
attorney's fees, from Gabriel Technologies, which had sued Qualcomm
over patent infringement claims. Qualcomm said the United States
District Judge  ordered the payment for pursuing objectively baseless
claims against Qualcomm in bad faith. Gabriel had sued Qualcomm in
October of 2008 over patents. Qualcomm said it was represented by
Cooley LLP in the lawsuit, Gabriel Technologies Incorporated and Trace
Technologies v. Qualcomm Incorporated, Snaptrack Inc., and Norman
Krasner.

ServiceNow Ties With Hitachi On Japanese Expansion
----
San Diego-based enterprise IT management software developer ServiceNow
reported this morning that it is expanding into the Japanese market,
via a deal with Hitachi Solutions, a unit of Hitachi Group. ServiceNow
said that Hitachi Solutions is its first business partner in Japan,
and will provide its software-as-a-service to the Japanese market.
Hitachi Solutions will provide  implementation, training and
first-level support for Japanese customers for ServiceNow. ServiceNow
develops software used for automating enterprise information
technology operations.

ViaSat In $34M Contract Award
----
Carlsbad-based ViaSat, the satellite communications operator and
developer, reported a $34M contract win this morning. The win came
from the Space and Naval Warfare Systems Command (SPAWAR), and will go
towards developing a crytographic module used for satellite
communications by the Navy, Marines Corps, and Army. The company said
the funds go towards the design, development, and production of a
cryptographic module for the Multifunctional Information Distribution
System (MIDS) Program Office (MPO).

Two Southern California Technology Researchers Get White House Honors
----
Two, Southern California researchers were awarded the nation's top
honor for their contributions to science and technology Friday, as
President Obama awarded twelve researchers the National Medal of
Science, and eleven inventors with the National Medal of Technology
and Innovation at a ceremony at the White House. (More...)
http://bit.ly/Wkudct

Activision Offering $1M Prize In Call of Duty Championship
----
Who would have thought that playing video games could be so lucrative?
Activision said Friday that it has launched a new Call of Duty gaming
competition, which will feature a $1 million prize, for the top player
of Call of Duty: Black Ops II on the Xbox 360. Activision said that
the Call of Duty Championship, presented by Xbox, will take place in
April in Hollywood, awarding the top team a $1 million tournament
prize. The competition said that any player can register to compete in
the competition. Activision said 32 teams will compete in the
head-to-head, live-streamed championship in April.

LA's Innovators Get Spotlight, But Investors Cautious
----
The Los Angeles innovation economy is alive, well, and looks to be
getting widespread recognition--finally--beyond just local high tech
investors and executives, based on the turnout at an event Wednesday
held by CSQ, which publishes a quarterly magazine focused on different
industries (philanthropy, sports, entertainment, technology) focused
on Los Angeles and Ventura County. (More...)
http://bit.ly/XO03do

Gravity Debuts Content Personalization API
----
Santa Monica-based Gravity, the developer of real-time personalization
software headed by former MySpace COO Amit Kapur, made a big push
Friday with the launch of a new set of free APIs for publishers.
(More...)
http://bit.ly/Wk4Kjn

Ellie Jumps Into Activewear With $2M In Funding
----
Science, Inc., the startup incubator headed by Mike Jones, has just
tossed its ring into the another e-commerce category: women's
activewear. Science just launched Ellie, a site which offers up
clothing for activewear for women, via subscription. The firm said
Friday morning that it has raised $2M in a funding round from Trinity
Ventures, Rustic Canyon Partners, and Blumberg Capital. The area of
women's fitness fashions seems to be a popular one for Los Angeles
startups; just earlier this week, Carbon 38, launched into the same
segment, aiming at women's fashion and fitness clothing. The new
startup from Science joins a number of other subscription and fashion
themed companies at the startup studio/incubator, including
TripleThread (work clothing for men), Uncovet (home fashion),
Wittlebee (children's clothing), and MeUndies (underwear).
http://www.socaltech.com/intelligence/index.php?action=showdeal&id=48325

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Technori Pitch To Feature Launching Startups PLUS Keynote Brian Wong

On Tuesday, February 12, Technori Pitch will kick off it's first startup
showcase event at ROC Santa Monica.

Technori Pitch is a regional monthly showcase of innovative startups,
pitching their latest technologies. Each month, impassioned entrepreneurs,
developers, designers, tech companies, investors and generaltech
enthusiasts gather to watch startups launch and present their newest
products.

February's event will feature launching demos from LA startups Bitium,
Stone+Cloth, StaffRanker, Enlightened.org, and Battlefy.

Keynoting the event is Brian Wong, Cofounder of Kiip. Called the youngest
person to ever receive venture capital funding by CNBC and The Wall Street
Journal, Brian received his Bachelor of Commerce at age 18, after skipping
four K-12 grades. He has been recognized by Business Insider’s Top 25
Under 25 in Silicon Valley, 30 Under 30 in Advertising and 18 Most
Important People in Mobile Advertising; Forbes’ 30 Under 30 in 2011 and
2012; Mashable’s Top 5 Entrepreneurs to Watch; iMedia 25; and the AdAge
Creativity Top 50.

This event will sell out.  Purchase tickets now at:
http://la.technori.com

SoCalTech readers get save 15% off tickets using code SOCALTECH1

Interested in sponsoring? Contact: val at technori dot com

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Download it today for free!

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http://bit.ly/XSOMcj

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SAM Preccelerator CFO Bootcamp - February 21st

Join Stubbs Alderton & Markiles, LLP
for this exclusive event!

CFO Bootcamp with Peter Trepp

Emerging growth businesses are running fast to achieve their goals.  An
experienced CFO, even on an interim-basis, can create enormous value
including spearheading a capital raise, being a strategic executive
partner, and serving as cash flow watchdog.  Additionally, an experienced
CFO wears many hats ensuring that key activities from hiring to lawyers to
customers to investors are all properly managed.

February 21, 2013
5:30pm-7:30pm

Register today!
http://www.eventbrite.com/event/5389799034

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TVC Capital LLC (www.tvccapital.com)
Investments in and Acquisitions of Growing Software Companies

------------------------------ADVERTISEMENT-------------------------------

CLEARSTONE VENTURES: Venture Capital for Technology Innovators

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Venture Capital for Technology Innovators.


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Managing Partner, Todd Gitlin at [email protected]. We can also always be a
friendly source for investor introductions and general market /
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------------------------------------------------------------------------
RECENT JOB POSTINGS
More jobs at http://www.socaltech.com/Jobs
Members post jobs for free

QA Tester, Los Angeles, FileTrek
http://www.socaltech.com/showjob.php?id=5481

Senior Search and Data Engineer, Los Angeles, FileTrek
http://www.socaltech.com/showjob.php?id=5480

Senior Node/Python Developer, Los Angeles, FileTrek
http://www.socaltech.com/showjob.php?id=5479

Senior Front End Developer, Los Angeles, FileTrek
http://www.socaltech.com/showjob.php?id=5478

Director of Quality Assurance, Burbank, Condusiv Technologies
http://www.socaltech.com/showjob.php?id=5477

Principal Software Engineer (Web Front End), Burbank, Condusiv Technologies
http://www.socaltech.com/showjob.php?id=5468



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RECENT FUNDING SUMMARY

02/04/13 Legend3D, Inc.                           $8.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48326

02/01/13 Ellie                                    $2.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48325

01/31/13 Glow Digital Media                       $1.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=48242

01/31/13 TakeLessons                              $4.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48241

01/31/13 Ivantis, Inc.                            $27.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48237

01/29/13 DB Networks                              $4.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=48232

01/25/13 Prospect Park The Online Network         $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48165

01/24/13 CircuitHub                               $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48063

01/24/13 Gobbler                                  $1.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=48060

01/23/13 Oneroof Energy                           $30.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48057

01/23/13 ParkMe                                   $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48051

01/22/13 Kareo                                    $20.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=48046

01/22/13 Atlas Powered                            $0.7M
http://www.socaltech.com/intelligence/?action=showdeal&id=48043

01/17/13 Telcentris                               $3.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=48037

01/17/13 OpenX                                    $22.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=47896

01/16/13 Lynda.com                                $103.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47886

01/16/13 PICS Auditing                            $35.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47888

01/14/13 Convertro                                $5.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47865

01/14/13 Tongal, Inc.                             $15.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47864

01/10/13 YieldMetrics                             $1.7M
http://www.socaltech.com/intelligence/?action=showdeal&id=47840

01/10/13 SORTEO GAMES, INC.                       $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47839

01/07/13 PatientSafe FKA Intellidot               $20.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47715



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

February 5, Costa Mesa -- IBM Systems & Software Symposium.. See
http://www.socaltech.com/calendar/eventid/23130

February 5, Westlake Village -- Green Business-Green Jobs Forum. Our
keynote speaker is Bill Harris, Founder and Director of the Ventura
Highway Networking Group.  With 20 years of Sustainable Business and Green
Construction experience, he will present a clear industry perspective and
realty check.  Bill has helped many individuals find meaningful employment
through his work at VHNG, a leading online community for sharing leads,
contacts, industry information and career events. See
http://www.socaltech.com/calendar/eventid/23135

February 5, Beverly Hills -- Amplify Roundtables. Hollywood Today --
Hollywood Tomorrow?  Short Form Video, Streaming, Mobile, TV Everywhere,
etc. etc. How does new technology impact traditional Hollywood revenue and
business models today? Panel includes: Mitch Singer, Chief Digital Strategy
Officer, Sony Pictures; Brian Norgard, Co-Founder of Chill; Larry Vincent,
Head of The Brand Studio, UTA; Mark Dyne, CEO and Managing Partner of
Europlay Capital Advisors, LLC; Moderator:  Marty Shindler, CEO at The
Shindler Perspective, Inc. See
http://www.socaltech.com/calendar/eventid/23157

February 5, Santa Monica -- MediaLeaders Social Media PR and Panel
Discussion presented by Business Wire. The new year is upon us and it's a
great time to dive into some social media and PR best practices. That's
why Business Wire and MediaLeaders have joined together in Santa Monica to
present a very special panel discussion that helps businesses and
professionals. Leave the buzz words at home because each of our four panel
members will present from their real world experience to give you tactical
advice. Attend this event and you are guaranteed to learn 5-10 tips you
can instantly apply to your business. See
http://www.socaltech.com/calendar/eventid/23136

February 5, Santa Monica -- DomainFest Global. See
http://www.socaltech.com/calendar/eventid/22810

February 6, San Diego -- IMAX Partner Search! CommNexus MarketLink. IMAX
will be in San Diego to meet with selected companies with cutting edge
technology including but not limited to: projection, screen, audio, image
processing, stereoscopic, image sensor and digital camera technologies,
content distribution,  anti-piracy technology. See
http://www.socaltech.com/calendar/eventid/23020

February 6, Costa Mesa -- “Hybrid IT” and the Power of Cloud. OCTANe. We’ll
examine how the role of the CIO and CTO has evolved and unpack the
pitfalls, opportunities and imperatives for tomorrow. We’ll also look hard
at the cloud—specifically the emergence of “cloud, your way” as a
realistic, right-sized enhancement to existing IT environments—as opposed
to the “rip and replace”,  complete cloud convergence that has been
discussed for years. See http://www.socaltech.com/calendar/eventid/23144

February 6, Santa Monica -- Press Coverage for Startups: A Tech
Journalist's Perspective. General Assembly.
Andrea Chang, Technology Reporter, The Los Angeles Times; Amanda Coolong,
Founding Partner and COO, TechZulu; Lori Kozlowski, Entrepreneur and
Startup Columnist, Forbes; Charlotte Crivelli, Co-Founder, Klick
Communications.  Demystify the world of journalists. Learn how to most
effectively approach and communicate with the media for your startup from
three of Los Angeles' best technology reporters and Charlotte Crivelli,
co-founder of Klick Communications. See
http://prpanel-87a663de0cdd4694f53070b3d0984cfe.eventbrite.co. See
http://www.socaltech.com/calendar/eventid/23164

February 6, Westlake Village -- Against The Trend: How High-End Consumer
Brands Succeed In Today's Sluggish Economy. ACG101.  We move into 2013
faced with stubbornly high unemployment, weak consumer confidence, a
continuing debt crisis in Europe, and Washington struggling to resolve
America’s fiscal issues. Despite this economic backdrop, many high-end
consumer products companies are experiencing record results.
What is their secret to identifying and attracting the discerning,
affluent consumer? Our February 6 panel of C-suite executives will explore
how high-end consumer brands are successfully navigating and thriving in
today’s consumer landscape. From consumer electronics to high fashion
apparel and beauty care, we will explore the growth strategies of
successful brands. The Panel:
Eric Hohl, Chief Financial Officer, Too Faced Cosmetics, Inc.; Craig
Shelburne, Co-Founder and General Counsel, Sonos, Inc., makers of wireless
home audio systems; Paula Thomas, Founder and Designer, THOMAS WYLDE
women’s fashions. See http://www.socaltech.com/calendar/eventid/23126

February 6, Santa Monica -- DomainFest Global. See
http://www.socaltech.com/calendar/eventid/22811

February 7, Santa Monica -- LA CEOs presents: 7 Lessons in Creating a
Successful Revenue Strategy.  Whether you are a new business just starting
to engage with customers or a mature firm wondering about the potential for
sales growth you should leave this session with some actionable ideas and
inspiration. Come join us as Vince Thompson, of Middleshift, shares some
of the thinking and process that has lead to his firms success in creating
new businesses and revenue streams for high profile startups and major
media companies.  Attendence to this event is restricted to CEOs only. See
http://www.socaltech.com/calendar/eventid/23145

February 7, Santa Monica -- TechZulu • TZ Presents: Nice Guys DO Finish
First In Business. Fireside Chat With Clay Collins TechZulu is excited to
invite you on February 7, 2013 at 7pm, to a fireside chat with Clay
Collins, Co-Founder of LeadBrite.  Clay will be interviewed by our very
own Espree Devora, known as “the Girl who Gets it Done” and creator of
SaveBusinessTime.  Clay will share his experience on how to build a
profitable and bootstrapped SAAS startup that’s doubled in revenue almost
every month since its inception.
http://techzulu.com/fireside-chat-with-clay-collin. See
http://www.socaltech.com/calendar/eventid/23118

February 7, Santa Monica -- The Anatomy of a Pitch Deck. With more and more
competition in the fundraising marketplace, having a pitch deck that grabs
an investor's attention is more important than ever. A correctly
structured deck can help you get meetings and, ultimately, get funding.
This workshop will teach you how to systematically create a powerful
investor pitch deck that stands out in the sea of start-ups. See
http://www.socaltech.com/calendar/eventid/23172

February 7, Santa Monica -- DomainFest Global. See
http://www.socaltech.com/calendar/eventid/22812

February 7, San Diego -- Licensing Fundamentals for the Business Executive.
CONNECT. What is a license? What are the most commonly negotiated
provisions by the business team? How do you prepare to negotiate a
licensing agreement? What are the pitfalls to watch out for? This half-day
workshop will present the fundamental concepts of licensing and will
explain how these concepts are reflected in a contract, such as provisions
regarding IP rights, royalties, exclusivity and technology transfer.
Presenter: Tom Briggs, Partner, Jones Day. See
http://www.socaltech.com/calendar/eventid/23047

February 8, Santa Monica -- Demo Video Lab. A 2.5 day immersive workshop on
creating a demo video for your startup. See
http://www.socaltech.com/calendar/eventid/23003

February 8, Santa Monica -- DomainFest Global. See
http://www.socaltech.com/calendar/eventid/22813

February 9, Santa Monica -- Introduction to User Experience Design and
Principles. General Assembly LA. User experience design describes the
scientific approach to creating effective online experiences. This two
hour workshop is an introduction to user experience design and usability
for those who work in other functional areas, come from a traditional
graphic arts/web design background, or are new to the startup world
entirely. The workshop is structured such that there will be 90 minutes
focusing on UX methodology, documentation and best practices, with another
30 minutes for a structured paired activity.. See
http://www.socaltech.com/calendar/eventid/23165

February 9, Santa Monica -- Introduction to the LA Startup Community.
General Assembly LA. Avesta Rasouli, Founder, Coloft. This free class is
an orientation to help newcomers to the startup scene get acquainted with
the exciting world of tech in Los Angeles. We will canvas key
events/meetups to attend, people, companies, VCs, blogs, hot issues, and
more. Learn the role of key players such as Los Angeles UX & UI Meetups,
Startup Weekend, Creative Mornings, Maker Studios, Machinima, Nation
Builder, Factual, Riot Games as well as Coloft and the Coworking Space /
Accelerator / Incubator ecosystem. After class you are welcome to network
with a number of prominent folks in the ecosystem. See
http://www.socaltech.com/calendar/eventid/23166

February 9, Santa Monica -- Demo Video Lab. A 2.5 day immersive workshop on
creating a demo video for your startup. See
http://www.socaltech.com/calendar/eventid/23004

February 10, Santa Monica -- Demo Video Lab. A 2.5 day immersive workshop
on creating a demo video for your startup. See
http://www.socaltech.com/calendar/eventid/23005

February 11, San Diego -- Online Marketing Summit San Diego (Feb 11-13)
connects marketers with the knowledge, experts and technologies that are
transforming digital marketing and business. Join us for three days of 40+
conference sessions and workshops across eight tracks and discover the
latest insights on analytics & big data, content marketing, demand
generation, email, mobile, search, social, and strategy.  Special Offer
for socaltech: Use code WESOCALTECH for 250ff Conference Passes. See
http://www.socaltech.com/calendar/eventid/23079

February 12, San Diego -- Online Marketing Summit San Diego (Feb 11-13)
connects marketers with the knowledge, experts and technologies that are
transforming digital marketing and business. Join us for three days of 40+
conference sessions and workshops across eight tracks and discover the
latest insights on analytics & big data, content marketing, demand
generation, email, mobile, search, social, and strategy.  Special Offer
for socaltech: Use code WESOCALTECH for 250ff Conference Passes. See
http://www.socaltech.com/calendar/eventid/23080

February 12, Costa Mesa -- PMI-OC February 2013 Dinner Meeting . Gregg
Oliver from Pathfinder Communication, an influence and communication
training firm, will discuss project leadership, including knowing the
differences between management and leadership, how to develop a leadership
perspective, and techniques to use in difficult situations at the Feb. 12,
2013, meeting of the Project Management Institute’s Orange County
Chapter.. See http://www.socaltech.com/calendar/eventid/23147

February 12, Santa Monica -- Technori Pitch is a monthly showcase of
Southern California’s most innovative startups, pitching their latest
technologies. Each month, impassioned entrepreneurs, developers,
designers, tech companies, investors and general tech enthusiasts gather
to watch startups launch and present their newest products.
Whether you’re deeply immersed in the Silicon Beach scene, or an onlooker
ready to jump in, Technori Pitch is the premier event to see firsthand
what’s cooking up in our great city. SoCalTech readers get save 15% off
tickets using code SOCALTECH1. See
http://www.socaltech.com/calendar/eventid/23060

February 12, Santa Monica -- Building Your MVP as a Non-Technical Founder.
Are you a founder who's got a great concept and needs to get the product
built? In this class, Tony Karrer, a well known CTO for early-stage
startups including eHarmony, will take you through the keys to
successfully getting your mobile/web product built. He will go through key
questions that face every founder around development. See
http://www.socaltech.com/calendar/eventid/23173

February 12, San Diego -- Leasing Fundamentals: How to Save Money, Reduce
Risk, and Manage the Leasing Process. CONNECT. Facilities costs are often
the second largest expense after payroll, therefore it is crucial that
businesses maximize their negotiating leverage to enhance their
bottom-line. This means effectively managing the leasing process from
start to finish so that you keep your project on time and within budget,
while optimizing the quality and efficiency of your working environment.
This workshop will discuss the current state of the economy as it relates
to the real estate market in San Diego County and provide education and
insight you can use in your next lease transaction to save money, reduce
risk and extract the optimal concession packages based on what other
tenants are getting in today's environment. Presenters: Kirt Gilliland,
Project Manager, Hughes Marino; Scot Ginsburg, Senior Vice President,
Hughes Marino; Joe Perez, CPA, Partner, Squar Milner; Dawn Saunders, Of
Counsel, Mintz Levin.. See http://www.socaltech.com/calendar/eventid/23048

February 13, San Diego -- Online Marketing Summit San Diego (Feb 11-13)
connects marketers with the knowledge, experts and technologies that are
transforming digital marketing and business. Join us for three days of 40+
conference sessions and workshops across eight tracks and discover the
latest insights on analytics & big data, content marketing, demand
generation, email, mobile, search, social, and strategy.  Special Offer
for socaltech: Use code WESOCALTECH for 250ff Conference Passes. See
http://www.socaltech.com/calendar/eventid/23081

February 13, Ventura -- Ventura NEXT Program: Customer Discovery. Early
stage entrepreneurs often become infatuated with their product -- building
something to solve a problem they think (or sometimes hope) people actually
have. But the reality is that there is nothing more powerful for an
entrepreneur than building a product that solves a real problem for a
customer. It's only by structured customer discovery that you'll learn
what your customers need to have solved, how to solve it easier, cheaper
or faster, and what they will pay to get the job done. It seems so simple,
but most entrepreneurs waste lots of time and resources bypassing customer
discovery or accomplishing it by trial and error. See
http://www.eventbrite.com/event/534557275. See
http://www.socaltech.com/calendar/eventid/23156

February 13, Santa Monica -- Effective and Efficient Social Media
Management. Stop wasting time and money juggling your social media
efforts. In this class you will master proven tips and tricks to help you
get the most out of social media while spending less time on it. Don't
miss out on the opportunity market to millions of active engaged people in
the space. See http://www.socaltech.com/calendar/eventid/23174

February 13, Santa Monica -- Startup Weekend's NEXT Los Angeles is an
in-person, action-based 4-6 week program that lets early-stage startup
teams apply Steve Blank’s Customer Development methodology in a
challenging and socially accountable environment in their local community.
 The NEXT program is a course that provides real world, hands-on learning
on how to build a real company. This is not a class about how to write a
business plan, and it’s not an exercise in academic research.. this is a
practical course with a flipped-classroom, workshop approach for teams of
2+ co-founders. Similar to Startup Weekend events, NEXT creates an
entrepreneurial experience with all the pressures and demands of a
real-world early-stage startup.. See
http://www.socaltech.com/calendar/eventid/23161

February 20, Santa Monica -- Mastering Pinterest Marketing. In this class,
you'll learn how to increase your brand presence and drive traffic to your
site using Pinterest as a marketing platform. Shannon Drake will show you
the ins-and-outs of Pinterest, and share real-life examples how she
boosted traffic for both large and small brands. See
http://www.socaltech.com/calendar/eventid/23176

February 20, Los Angeles -- MongoDB LA 2013. MongoDB LA is an annual
one-day conference in Los Angeles, CA dedicated to the open source,
non-relational database MongoDB. See
http://www.socaltech.com/calendar/eventid/23030

February 21, Santa Monica -- SAM Preccelerator Program Presents: CFO
Bootcamp with Peter Trepp. Join Stubbs Alderton & Markiles, LLP for this
exclusive event! Emerging growth businesses are running fast to achieve
their goals.  An experienced CFO, even on an interim-basis, can create
enormous value including spearheading a capital raise, being a strategic
executive partner, and serving as cash flow watchdog.  Additionally, an
experienced CFO wears many hats ensuring that key activities from hiring
to lawyers to customers to investors are all properly managed.. See
http://www.socaltech.com/calendar/eventid/23170

February 21, Culver City -- Managing Social Media and Networking in the
Workplace – What IT Managers  & Executives Need to Know Now!. Social media
in the workplace juxtaposes employees’ legitimate right of privacy with the
employers’ legitimate interests in monitoring appropriate use of
technology, resources, protection of trade secrets and employment
decisions, which may involve the use of technology and resources that
include “snooping” on employees’ activities on Facebook, Twitter, etc.
Companies are at great risk to pay significant sums to disgruntled
employees who may sue them successfully.. See
http://www.socaltech.com/calendar/eventid/23181

February 22, Santa Monica -- Nailing the Pitch w Tyler Crowley. Whether
meeting with potential partners or investors, creating a solid pitch is
one of the most important tasks a new startup must accomplish. Making the
most out of each sales or investor meeting is what this class is all
about. During the class we’ll take a look at unique techniques, tactics
and secrets that will help you construct a powerful pitch. We’ll also look
at the most common mistakes entrepreneurs make. See
http://www.socaltech.com/calendar/eventid/23177

February 22, Los Angeles -- Southern California Linux Expo 11x. SCALE 11x
will be held February 22-24, 2013 at the LAX Hilton.   SCALE 11X – the
11th annual Southern California Linux Expo – takes place on Feb. 22-24,
2013, at the Hilton Los Angeles Airport hotel. As the first-of-the-year
Linux/Open Source software expo in North America, SCALE 11X expects to
host more than 100 exhibitors this year, along with presenting more than
70 speakers.  This year we will be turning your favorite open-conference
up to 11 with an expanded set of co-located conferences and special events
such as DevOps Day Los Angeles, the MySQL Community Conference, and many
more. See http://www.socaltech.com/calendar/eventid/23137

February 23, Tustin -- Los Angeles Ruby Developers Conference. LARubyConf
is being held at the Marconi Auto Museum in Tustin. Feb 23. We're going to
have a great time and the venue is part of the fun. See
http://www.socaltech.com/calendar/eventid/23152

February 23, Los Angeles -- Southern California Linux Expo 11x. SCALE 11x
will be held February 22-24, 2013 at the LAX Hilton.   SCALE 11X – the
11th annual Southern California Linux Expo – takes place on Feb. 22-24,
2013, at the Hilton Los Angeles Airport hotel. As the first-of-the-year
Linux/Open Source software expo in North America, SCALE 11X expects to
host more than 100 exhibitors this year, along with presenting more than
70 speakers.  This year we will be turning your favorite open-conference
up to 11 with an expanded set of co-located conferences and special events
such as DevOps Day Los Angeles, the MySQL Community Conference, and many
more. See http://www.socaltech.com/calendar/eventid/23138

February 23, Santa Monica -- Introduction to User Acquisition Marketing.
General Assembly. User Acquisition Marketing is more than just bringing
new people to your product. It’s being able to measure the impact of your
efforts to more efficiently grow your base. This workshop serves as a
basic introduction to the practice, aimed at giving students an overview
of key terminology, concepts, and approaches. See
http://www.socaltech.com/calendar/eventid/23163

February 24, Los Angeles -- Southern California Linux Expo 11x. SCALE 11x
will be held February 22-24, 2013 at the LAX Hilton.   SCALE 11X – the
11th annual Southern California Linux Expo – takes place on Feb. 22-24,
2013, at the Hilton Los Angeles Airport hotel. As the first-of-the-year
Linux/Open Source software expo in North America, SCALE 11X expects to
host more than 100 exhibitors this year, along with presenting more than
70 speakers.  This year we will be turning your favorite open-conference
up to 11 with an expanded set of co-located conferences and special events
such as DevOps Day Los Angeles, the MySQL Community Conference, and many
more. See http://www.socaltech.com/calendar/eventid/23139

February 26, Santa Monica -- Startup Accounting - Essentials every founder
should know. Just in time for the Corporate Tax Returns deadline. In this
class we will cover the necessary tools and measures startups must take to
manage their finances. See http://www.socaltech.com/calendar/eventid/23178

February 27,  -- Open Evening for Entrepreneurs - Los Angeles. The Maverick
Angels Open Evening for Entrepreneurs is an event geared towards
familiarizing entrepreneurs with the Maverick Angels process, our members,
and our sponsors.  At this event you will learn the advantages of becoming
involved with our next-generation angel network and what it takes to
navigate your company through the investment landscape.
You will hear from a few of our sponsors regarding key issues currently
facing start-ups.  We will also have an "Ask the Angels" panel composed of
several of our investor members. See
http://www.socaltech.com/calendar/eventid/23154

February 27, Los Angeles -- Open Evening for Entrepreneurs - Los Angeles.
The Maverick Angels Open Evening for Entrepreneurs is an event geared
towards familiarizing entrepreneurs with the Maverick Angels process, our
members, and our sponsors.  At this event you will learn the advantages of
becoming involved with our next-generation angel network and what it takes
to navigate your company through the investment landscape.
You will hear from a few of our sponsors regarding key issues currently
facing start-ups.  We will also have an "Ask the Angels" panel composed of
several of our investor members. See
http://www.socaltech.com/calendar/eventid/23155

February 28, Santa Monica -- Business Networking and Relationship Building.
Join us for this class that every entrepreneur will undoubtedly benefit
from! Business networking and relationship building skills are essential
to any startup founder. Stephen Meade regularly speaks at executive
leadership conferences and the largest startup communities in the world.
See http://www.socaltech.com/calendar/eventid/23179

March 1, Westlake Village -- Maverick Angels Investment Accelerator. Do you
have a great business idea? Do you find it difficult to raise capital or
communicate your offering in a way that is complete or compelling in the
time given for your pitch to investors? Many entrepreneurs have promising
businesses but are not skilled in how best to present themselves to
investors. At Maverick Angels, we understand our responsibility as angel
investors to help entrepreneurs streamline their investment pitch and to
better articulate their vision to enroll investors. The Investment
Accelerator is a Three-Part Process which teaches the fundamental steps
for becoming a successful entrepreneur, including time-tested strategies
for raising start-up capital from angel and venture capital investors. See
http://www.socaltech.com/calendar/eventid/23092

March 2, Santa Monica -- Programming for Non-Programmers: Intensive
Workshop. General Assembly. Are you a creative or entrepreneur that wishes
you could speak tech with your web development team? Maybe you wish you
could code a bit yourself? Programming for Non-Programmers is a workshop
series at General Assembly designed to help non-programmers communicate
more efficiently with developers. Because leading a development team
(without being a developer yourself) can sometimes feels like “talking
about dancing”, we’ve created an interactive and friendly environment in
which to learn the basics. See
http://www.socaltech.com/calendar/eventid/23167



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Sponsored by:

Clearstone Ventures (www.clearstone.com).
Venture capital for innovators.

TVC Capital LLC (www.tvccapital.com)
Investments in and Acquisitions of Growing Software Companies

Silicon Valley Bank (http://www.svb.com).
Helping entrepreneurs succeed.

Stubbs Alderton Markiles, LLP (http://www.stubbsalderton.com).
Business. Technology. Law. Vision.

Safire Partners (http://www.safirepartners.com).
Los Angeles-based executive search for emerging growth companies

Binary Pulse Technology Marketing (http://www.binarypulse.com).
We Create Demand for California's Technology Companies.

Deloitte LLP (http://www.deloitte.com/us/technology).

Fetch Recruiting, Inc. (www.fetchrecruiting.com)
Technical Recruiting for LA based Startups and High-Growth Companies

Key info (http://www.keyinfo.com)
We build private cloud architectures


Email [email protected] for more information about sponsoring this
newsletter.
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