"When you use more than two hashtags, your engagement actually drops by an average of 17 percent."
https://blog.bufferapp.com/a-scientific-guide-to-hashtags-which-ones-work-when-and-how-many Jeff Elder Digital communications manager Wikimedia Foundation 704-650-4130 @jeffelder <https://twitter.com/JeffElder> @wikipedia <https://twitter.com/wikipedia> The Wikimedia blog <https://blog.wikimedia.org/> On Thu, Oct 29, 2015 at 9:24 AM, Gregory Varnum <[email protected]> wrote: > FWIW - my personal experience has been that hashtags are most useful for > appearing in search results. So in general, they are most effective for big > “events” - such as elections, conferences, policy initiatives, holidays, > etc. If it’s not something you would search for - it’s probably not > something others would either. The idea of hashtagging general topics (like > the general #Animals vs. more specific #SavePetey) is what I think people > have been turned off by. I rarely find myself going to Twitter to see > “what’s going on with animals” - but going to Twitter to find out about the > Save Petey effort (as one fake example) is something we are increasingly > accustom to doing. > > It might be helpful to start documenting some of these best practices on > Meta-Wiki so people submitting tweets for retweet have something of a > checklist to look over before submitting them. > > -greg > > > > On Oct 29, 2015, at 12:11 PM, Jeff Elder <[email protected]> wrote: > > There was a study a couple years ago that showed people are less likely to > click on tweets with hashtags in them. But I think most people agree that > well-used ones are helpful. One, MAYBE two per tweet. > > On Thursday, October 29, 2015, Joe Sutherland <[email protected]> > wrote: > >> I'm by no means an expert, but I'd probably recommend a maximum of two >> hashtags in a tweet. I think the vague ones don't work as well as the more >> specific ones here. But Jeff is your guy for these kinds of things :) >> >> Joe >> >> On 29 October 2015 at 04:11, Pine W <[email protected]> wrote: >> >>> In general, are there optimum numbers and kinds of hashtags? I imagine >>> that there is research on this somewhere. (Agreed that hashtag soup causes >>> cognitive load which may cause people to skip trying to understand what's >>> being said.) >>> >>> Pine >>> >>> _______________________________________________ >>> Social-media mailing list >>> [email protected] >>> https://lists.wikimedia.org/mailman/listinfo/social-media >>> >>> >> >> >> -- >> *Joe Sutherland* >> Communications Intern [remote] >> m: +44 (0) 7722 916 433 | t: @jrbsu <http://twitter.com/jrbsu> | w: >> JSutherland <https://meta.wikimedia.org/wiki/User:JSutherland_(WMF)> >> > > > -- > Jeff Elder > Digital communications manager > Wikimedia Foundation > 704-650-4130 > @jeffelder <https://twitter.com/JeffElder> > @wikipedia <https://twitter.com/wikipedia> > The Wikimedia blog <https://blog.wikimedia.org/> > > _______________________________________________ > Social-media mailing list > [email protected] > https://lists.wikimedia.org/mailman/listinfo/social-media > > > > _______________________________________________ > Social-media mailing list > [email protected] > https://lists.wikimedia.org/mailman/listinfo/social-media > >
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