Good info, thanks!

On Thu, Oct 29, 2015 at 9:41 AM, Jeff Elder <[email protected]> wrote:

> "When you use more than two hashtags, your engagement actually drops by an
> average of 17 percent."
>
>
> https://blog.bufferapp.com/a-scientific-guide-to-hashtags-which-ones-work-when-and-how-many
>
> Jeff Elder
> Digital communications manager
> Wikimedia Foundation
> 704-650-4130
> @jeffelder <https://twitter.com/JeffElder>
> @wikipedia <https://twitter.com/wikipedia>
> The Wikimedia blog <https://blog.wikimedia.org/>
>
> On Thu, Oct 29, 2015 at 9:24 AM, Gregory Varnum <[email protected]>
> wrote:
>
>> FWIW - my personal experience has been that hashtags are most useful for
>> appearing in search results. So in general, they are most effective for big
>> “events” - such as elections, conferences, policy initiatives, holidays,
>> etc. If it’s not something you would search for - it’s probably not
>> something others would either. The idea of hashtagging general topics (like
>> the general #Animals vs. more specific #SavePetey) is what I think people
>> have been turned off by. I rarely find myself going to Twitter to see
>> “what’s going on with animals” - but going to Twitter to find out about the
>> Save Petey effort (as one fake example) is something we are increasingly
>> accustom to doing.
>>
>> It might be helpful to start documenting some of these best practices on
>> Meta-Wiki so people submitting tweets for retweet have something of a
>> checklist to look over before submitting them.
>>
>> -greg
>>
>>
>>
>> On Oct 29, 2015, at 12:11 PM, Jeff Elder <[email protected]> wrote:
>>
>> There was a study a couple years ago that showed people are less likely
>> to click on tweets with hashtags in them. But I think most people agree
>> that well-used ones are helpful. One, MAYBE two per tweet.
>>
>> On Thursday, October 29, 2015, Joe Sutherland <[email protected]>
>> wrote:
>>
>>> I'm by no means an expert, but I'd probably recommend a maximum of two
>>> hashtags in a tweet. I think the vague ones don't work as well as the more
>>> specific ones here. But Jeff is your guy for these kinds of things :)
>>>
>>> Joe
>>>
>>> On 29 October 2015 at 04:11, Pine W <[email protected]> wrote:
>>>
>>>> In general, are there optimum numbers and kinds of hashtags? I imagine
>>>> that there is research on this somewhere. (Agreed that hashtag soup causes
>>>> cognitive load which may cause people to skip trying to understand what's
>>>> being said.)
>>>>
>>>> Pine
>>>>
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>>>>
>>>
>>>
>>> --
>>> *Joe Sutherland*
>>> Communications Intern [remote]
>>> m: +44 (0) 7722 916 433 | t: @jrbsu <http://twitter.com/jrbsu>  | w:
>>> JSutherland <https://meta.wikimedia.org/wiki/User:JSutherland_(WMF)>
>>>
>>
>>
>> --
>> Jeff Elder
>> Digital communications manager
>> Wikimedia Foundation
>> 704-650-4130
>> @jeffelder <https://twitter.com/JeffElder>
>> @wikipedia <https://twitter.com/wikipedia>
>> The Wikimedia blog <https://blog.wikimedia.org/>
>>
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