> > and its not even mentioned on the Features page. > Correction, it is. If you dig deep enough.
On Wed, Sep 12, 2012 at 7:32 PM, Kiril Aronofski <[email protected]>wrote: > In fact, if you check, this is exactly how we do market it: ( >> www.autodesk.com/softimage<http://www.autodesk.com/softimage> ). >> > > As an "extension to Autodesk® Maya® <http://www.autodesk.com/maya> or > Autodesk® > 3ds Max® <http://www.autodesk.com/3dsmax> software pipelines", while Maya > is "3D animation software that delivers a comprehensive creative feature > set with tools for animation, modeling, simulation, rendering, matchmoving, > and compositing on a highly extensible production platform", and 3dsMax > "provides a comprehensive, integrated 3D modeling, animation, rendering, > and compositing solution for game developers, visual effects artists, and > motion graphics artists along with other creative professionals working in > the media design industry." > > Maya is even a compositing package here, something that is only half true > (and I'm being generous), while Softimage indeed does have an integrated > compositor and its not even mentioned on the Features page. > > So again, which one of these 3 is being sold short? > > > On Wed, Sep 12, 2012 at 7:16 PM, Maurice Patel <[email protected] > > wrote: > >> Just to be clear. I run Product Marketing so what you see is in mainly a >> direct result of my efforts – no mysterious “Autodesk” bogey man. I am >> ex-softimage/avid and even though I was primarily focused on compositing >> and DS when I was there, I know full well what the product is capable of >> and we do make every effort we can market Softimage as a full-fledged >> application. In fact, if you check, this is exactly how we do market it: ( >> www.autodesk.com/softimage<http://www.autodesk.com/softimage> ). >> >> >> >> Autodesk® Softimage® 2013 3D character animation< >> http://www.autodesk.com/3danimation> and visual effects software >> delivers powerful new creative toolsets, a new high-fidelity interactive >> environment, and extended customizability. These new features help artists >> and technical directors working in visual effects< >> http://www.autodesk.com/visualeffectssoftware>, post production< >> http://www.autodesk.com/postproductionsoftware>, and 3D game development< >> http://usa.autodesk.com/media-entertainment/games/> get more from the >> product. From the new CrowdFX simulation feature, to enhanced modeling, >> animation, physics, and selection tools, Softimage 2013 helps you create >> compelling content faster. >> >> 3D Character Rigging< >> http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=18307345> >> Dynamic Simulation< >> http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=18307927> >> ICE & Softimage GigaCore< >> http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=18306951> >> Pipeline Integration< >> http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=18307164> >> Rendering & Imaging< >> http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=18307868> >> Character & Facial Animation< >> http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=18307811> >> Modeling & Texturing< >> http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=18307958> >> What started this thread (and what most people seem to be hung up on) is >> a very specific campaign with a very specific purpose. You need to >> understand that purpose because otherwise the discussion has no meaning. >> For example, if we run an upgrade program promoting the new features in a >> release that does NOT mean that those features are all that the product >> does. It just means that for the intended audience (product owners that you >> want to upgrade) that is the most relevant message. Of course it makes no >> sense to a newcomer interested in the overall capabilities of the product. >> I am going to stand by my original position that if the intent of the >> campaign is to get Maya and 3ds max users to upgrade to a Suite and start >> using Softimage and MotionBuilder and Mudbox than the most effective way to >> do that is to tell them what those products ADD to what they already have. >> The intent of the campaign is NOT to promote the overall capabilities of >> Softimage to a new user. >> Now we can also argue till we are blue in the face as to which campaign >> we should focus on, but that campaign was specifically chosen because (1) >> the strategy across all Autodesk industries is to promote Suites and we >> need to align to that strategy and (2) we have a business to run and our >> largest business opportunity for Suites is of course 3ds max and Maya >> users. I am no Don Quixote, and have no interest in fighting pointless >> battles. I still believe we are embarked on the right strategies to (1) >> promote our portfolio and (2) grow our business in the context of both >> market demographics and Autodesk strategy. So let us put this one to rest. >> The campaign does what it is meant to do and speculating about alternative >> campaigns, while academically interesting, is irrelevant to the goal of >> selling Suites. >> In terms of general awareness – we have limited budgets and so we do what >> we can with what we have got. Our primary awareness vehicle for all >> products is the product/trial page on Autodesk.com – this is where the bulk >> of our traffic goes and through social media. Most of our program budgets >> and efforts are tied up in Suites initiatives. While it is nice to >> speculate what things would be like if Avid had not sold Softimage to >> Autodesk the point is moot whether we like it or not. We are all working >> with that reality and the complications that engenders. I certainly cannot >> pretend like it did not happen. >> Ultimately it is incorrect to assume that Marketing does not know what >> Softimage does as a product nor who our customers are or what their >> concerns are. We are very well aware and I and my team work hard to do the >> most we can with the resources we have. >> >> >> Maurice Patel >> Autodesk : Tél: 514 954-7134 >> >> >
