On 22 June 2013 15:08, Tim Leydecker <[email protected]> wrote: > I guess the reason why the general plattform is less easy to sell > than the modules is that it needs a bit more abstraction to see > the benefit of investing into it in comparison to a module that > either already does solve a specific problem or seems like a good > basis to start modifications off from. > > It requires a lot of faith to start from scratch. >
Agreed - the problem with a platform is you have to search for problems/justifications to start using it. What we found was the complexity of getting started was a bit much for people that initially take a look in their spare time - it's rare to get a studio that allocates time to investigating new technology, and when they do, you really need to get them somewhere valuable quickly. The challenge we had was that the investment required to get somewhere useful with Creation kind of meant that the value of the solutions had to be much more than just a simple tool, which meant more time was required, etc etc ad infinitum Our aim with Splice is to get people to see immediate value with our core - then they can either continue to exploit it within their existing tools, or they can move to Creation Platform and start building more complete applications. I think R&D teams are more likely to get sign off on something like this if they have already demonstrated the core performance capability elsewhere. It also helps establish trust in the company with relatively low risk - "let's try and write a KL deformer in Maya and see what we think" is a lot less involved than "let's implement our custom data type in their real time renderer". There are a few companies that immediately 'got' Creation Platform - generally because we either knew them well already, or they had a similar design philosophy with their existing tools. The cool thing is they are starting to push on Creation in interesting ways, so I'm looking forward to some case studies from them later this year. It's pretty awesome to see people building things we didn't even think of yet! If things continue to go well I promise to give Fabric dunce caps to those that want them :)
