Well it seems that they stopped listening...

-------------------------------------------------------
Emilio Hernández   VFX & 3D animation.


2014-03-08 14:21 GMT-06:00 Sylvain Lebeau <[email protected]>:

> Peotic prose....
> Emilio, you cant say it better then that.
>
> thanks for sharing your insights!
>
> sly
>
> *Sylvain Lebeau // SHED*
> V-P/Visual effects supervisor
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> On Mar 8, 2014, at 3:27 AM, Emilio Hernandez <[email protected]> wrote:
>
> Autodesk tried to kill Softimage right from the beggining.  Since the very
> first time Softimage never showed up in the front page of their website.
> All they showed up was Maya and MAX.  Never gave the deserved attention and
> right branding/marketing.
>
> You never put enough attention and effort on really growing up the sales.
> The main dev team was ripped off and plugged into Maya, and delivered only
> lame upgrades year after year.
>
> Even with this, Softimage delivered amazing work created by amazing
> artists.  Not only in the big studios, but from the independent freelancers
> to mid size studios.
>
> You want to listen, ok. listen well.
>
> You are blind with your Maya paradigm.  Maya artists that trully went to
> start using Softimage, and not overwhelmed by such a pristine UI, that at
> first view from a Maya user, seems that it lacks of a lot of stuff, without
> stupid icons everywhere. Never went back to Maya.  I personally know
> several of them.  Here in my country, there were two studios that went into
> the endeavour of starting a full 3D animated feature film.  Right from the
> beggining they chose Softimage.
>
> At my former small studio, the artists that I hired were Maya guys, after
> I trainned them in Softimage, they said in a meeting that Softimage opened
> them a new door.
>
> Recently one of them freelanced for the Eugenio Derbez latest movie doing
> some character animation for this film, and he used Softimage not Maya.  At
> first he was asigned only one shot as he entered late.  He deliver faster
> than other freelance guys using Maya, and he got two more shots.
>
> Softimage "The suite plugin", each time it is used in production is
> sorrounded by success.  But each time such stories hit the media, you take
> care of diminishing the use of Softimage.
>
> Before Eric Mootz ported his addons to Maya, he was never in your
> spotlight, the same with Arnold and others.  Now you present proudly Eric
> Mootz, and his tools in a Maya environment.  If it is Softimage, you bury
> the name, but if it is Maya you don't hesitate to put into all the
> frontpages you can, and fill your mouth with it.
>
> Your statement of "we tried" it is nothing else but a big lie.  You never
> tried.
>
> The PETA commercial.
>
> When did you featured that in the Area and in your front page and filled
> your mouth that it was made with Softimage?  NEVER.  Three awards given by
> the VES society and did you care to write even a few lines about being
> proud that Softimage was used for that amazing work?
>
> And you are saying that you tried?????
>
> You kept us all these years with rumors, rumors, and finally you ended
> these rumors.  Meanwhile you were saying that Softimage was to stay with
> Autodesk, and in good hands...
>
> If Softimage has a name it is because of the Softimage community, not
> because of you.
>
> Do you really believe that Maya is the future?  I call it going back to
> the past.  If Maya was really a better choice for us, you wouldn't be now
> in this position.
>
> I suggest you take a look to a video I made to compare the workflow to
> achieve the same effect in Maya vs Softimage.  This is just a small example
> of the general workflow.
>
> https://vimeo.com/87722342
>
> Being unbiased you tell me which one, is the one that should be killed,
> and which one deserves your attention.
>
> You say you can't afford to put more money into Softimage?
>
> Well don't do it.  Just keep fixing  the bugs and deliver SP, but open the
> SDK to allow further development from 3rd party developers.
>
> You will still earn money from the subscriptions, and tech support, while
> you allow others to invest their money to develop new tools for Softimage.
>
> Since the time you acquired Softimage the real improvemnts are from 3rd
> pary devs.  Not from you.
>
> You don't put to sale Softimage because you know that if another company
> acquires it,  in a year or two Softimage will start kicking Maya's ass with
> the right branding and marketing.
>
> You also know that if you start to give Softimage the place it deserves,
> artists that never used Softimage before, will start using it.  Maya sales
> will start to drop while more Softimage seats start to appear, and you
> don't want to look bad in front of your stock holders of the big amounts of
> money you have put in the wrong place.
>
> So what is the best you can do?  Kill Softimage to cover your incompetence
> and your waste of money in Maya.  As you know in deep that Softimage is
> better than Maya, and you don't want to look bad at your stock holders with
> the waste of resources that you made all of this years.
>
> You are loosing money not because of Softimage, it is because  others like
> Houdini and The Foundry are taking over you.  And they eventually will.
> You want to know why,  because you chose to go with Maya and cover your
> mistakes.
>
> If you only had a light of vision and innovation, just by simple
> developing further Softimage and the FX tree, you will be ahead of what The
> Foundry is aming with Nuke and Modo.
>
> Everything is there to have a full round trip to a 3D and Comp solution in
> a single tool.
>
> If you care to take a close look at the FX tree and compare it to Nuke,
> they don't look very distant.   Just add roto, tracking, and port the 3D
> space to the FX tree viewer, and guess what you will have... But again, you
> are more focused into covering your looses for placing good money on the
> wrong place.
>
> Keep going the direction you are going, and I can forecast that in a few
> years, not only Softimage will start to fade out.  But also Autodesk, at
> least in this market.
>
> You want a strong contender for what is coming?
>
> The name is Softimage.
>
> Well I hope that you really listen, and this is not one more of your lies.
>
>
>
>
>
> -------------------------------------------------------
> Emilio Hernández   VFX & 3D animation.
>
>
>

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