Hey Maurice,

just to make it clear. AD does not offer a complete replecement for ICE for now and in the near future. Doyou think it was a smart move to kill off a software that had a unique selling point like ICE if you are not able to offer a similar technology...? Not to mention all the workflow issues, UIlogic, reliability and stuff like that..oh..I forgot, you are working on it right now..and yes, you will focus on that "in the future"...sure...You don´t need to answer...its a rhetorical question one...

cheers,
oli


Am 09.03.2014 09:38, schrieb Maurice Patel:
Hi Andi,
As many people pointed out I don't think anything else can be a complete 
replacement for ICE. Bifrost is not a port of ICE to Maya and that was not the 
goal nor did I mean to imply that it was. It is just an area of innovation for 
us in the sense that we are creating something from scratch. A lot of its 
design of course was influenced heavily by Naiad and by ICE.
Maurice

Maurice Patel
Autodesk : Tél:  514 954-7134

From: [email protected] 
[mailto:[email protected]] On Behalf Of Andi Farhall
Sent: Sunday, March 09, 2014 4:30 AM
To: [email protected]
Subject: RE: Update to the Softtimage Transition Plan


Hi Maurice,

so Bifrost is a success you say, so can we expect it to be at least everything 
ICE is and more? Will people who transition to Maya end up not missing ICE 
because that's the number one issue for many of us.

Andi.
...........................................................................
http://www.hackneyeffects.com/
https://vimeo.com/user4174293
http://www.linkedin.com/pub/andi-farhall/b/496/b21


http://www.flickr.com/photos/lord_hackney/
http://spylon.tumblr.com/

This email and any attachments to it may be confidential and are intended 
solely for the use of the individual to whom it is addressed. Any views or 
opinions expressed are solely those of the author and do not necessarily 
represent those of Hackney Effects Ltd.
If you are not the intended recipient of this email, you must neither take any 
action based upon its contents, nor copy or show it to anyone.
Please contact the sender if you believe you have received this email in error.
------------------------------------------------------------

________________________________
From: [email protected]
To: [email protected]
Subject: RE: Update to the Softtimage Transition Plan
Date: Sun, 9 Mar 2014 04:51:45 +0000
Hi Sebastian,

I'll try to answer your question as best I can. I have been reading the threads 
and trying to figure out how best to answer questions like the one you posed, 
or even if it was worth it. Especially,  given the fact that there is no real 
reason for anyone here to trust anything I say. I would feel the same if I were 
standing in your shoes - and I have in the past. Before I answer your question 
officially for Autodesk I would like to share my own personal experience of 
situations like these. Once, rather Ironically, when I was working for 
Softimage in 2000, their leadership team asked me to communicate the decision 
to stop development on Media Illusion (another acquisition) to our customers, 
many of whom I had personally trained. These things do not get any easier with 
time.

The decision to make Softimage 2015 the last release was not made because of cost-issues - that is to say 
it was not done to reduce the operating expenses of the M&E division - which is why there was no 
reduction in work force. The decision was made so that we could focus our efforts on fewer projects 
enabling us to better execute on them and free resources to research new areas of innovation. Luc-Eric 
explained this in a bit more detail earlier. The decision was made at the end of last year after many 
months of deliberation and it was not something that was undertaken lightly (Autodesk's annual strategic 
planning cycle, when decisions like these are typically made, kicks off in earnest in September). There 
were many factors that led to that decision and although hindsight is great these factors are not always 
predictable. Several of the plans we had previously made did not work out as expected and so evolved 
significantly over time. Anyone who has ever had to manage a business or project will probably be familiar 
with the fact that plans can change quite rapidly (and in unexpected directions) as new events occur and 
you react to them. To quote someone a whole lot smarter than I: "the best laid plans of mice and men 
often go astray." We were optimistic that some of the R&D methodologies and innovations we were 
experimenting with would prove more fruitful than they did (e.g. projects like skyline). Does that mean we 
should not have attempted them? Personally, I think we need to try and do new things even if we know that 
99% of attempts at innovation will end in failure - after all they sometimes end in success (e.g. Bifrost). 
Ultimately when we say "focus" what we mean is better balancing our finite resources so that we 
can still invest in new research projects - even if these might fail - while continuing to evolve and 
improve existing customer workflows. To enable us to continue the former we had to focus on Maya and 3ds 
Max for the latter.

Regards

maurice


Maurice Patel
Autodesk : Tél:  514 954-7134

From: [email protected] 
[mailto:[email protected]] On Behalf Of Sebastien Sterling
Sent: Saturday, March 08, 2014 9:55 PM
To: [email protected]
Subject: Re: Update to the Softtimage Transition Plan

Maurice ? is softimage being discontinued because of cost issues ?
or because it is impeding other AD products ?
it may seem redundant, but this question has not been answered.


Reply via email to