Max is a well known Frankenstein monster that's only survived this long because it has a ridiculous installed user base. I don't think anybody on this list would have ever have considered it. Even the game market has been trying as hard as they possibly can to move away from it despite a massive market pull.
It's almost literally the exact opposite of soft in every regard, from its history to it's identity. Can't honestly blame AD for keeping that one alive though, it brings cash in with a "ducking" rake.

