Hi Alastair, There were many reasons behind the acquisition but the main one was because we saw an opportunity not just in ICE but also in the engineering team that was capable of creating it. As Marc Petit stated in the press release at the time: "Upon the completion of this acquisition we will be adding Softimage technology and products to our portfolio, and welcoming one of the most talented teams in the industry to Autodesk Media & Entertainment. Both will help us accelerate the work of our Games Technology Group, as we build the next-generation of real-time, interactive 3D authoring tools for games, film and television." We had plans to build a next generation technology, starting with games - we called it project skyline. The industry was in a growth period. Everyone was optimistic. And if we had succeeded we probably would not be having this conversation. maurice
Maurice Patel Autodesk : Tél: 514 954-7134 -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Angus Davidson Sent: Tuesday, March 18, 2014 4:42 AM To: [email protected] Subject: Re: Autodesk webinar Xsi in the hands of Dassault would have been something, Adobe not so much ;). AD bought it purely because ICE was such a threat. On 2014/03/18, 5:55 AM, "David Saber" <[email protected]> wrote: >Maurice, >Just one more question: couldn't you have realized that in 2008? Why >buy Softimage if it's just to realize you don't have enough resource to >develop it? >Back in 2008 there were other companies willing to acquire Softimage >and they would have kept developing it, not kill it. >Shame. >David >
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