“Move swift as the Wind and closely-formed as the Wood. Attack like the Fire 
and be still as the Mountain.” 
― Sun Tzu, The Art of War 
<https://u9432639.ct.sendgrid.net/wf/click?upn=lIXdN6W56FnEjHCwrBXqOq5Gy1r-2BYOfKFVczHOe1gubucv94BAJTBfcOZOnaagEXw2axBLpeL5JkzZgRBUFp7g-3D-3D_a6oQc7tnfcb0GKvoO27fPkrQ0ATQyF1SDBXJOg7-2FbuQhXVPj4Xyb2uoOHVTH6-2Bbp3ZJKp4eYceVvbF51DBg3ioGdTwPze2beiZcfs3JF-2BPanwQ84U-2F2-2B8vyiHgD2LIdWCeTJMpXz-2FjePxkQm2P-2BWk5yaCjcy3ZlZCz9XqQtjjnQiILIrkaTJFco4ANXLQDzlmkOQL1h6FBwyr9DNl9HIpKavxBQzf4V8HOFTHkXhx28-3D>

Keep a log of everything, you may be able to write an awesome account of the 
journey. ;-)

Jb


> On 2 Sep 2019, at 15:19, Jonathan Moore <jonathan.moo...@gmail.com> wrote:
> 
> Thanks for the recommendation Jordi.
> 
> As to 100% authority, that's in place as most of the accounts within the 
> network are international and the name of the game is seamless market 
> localisation, minimising the repeated recreation of the same campaign assets 
> and recognition of the strengths of particular resources within the network 
> so that work is always briefed to the most apt and capable teams. However 
> this is all fine and dandy in theory, the hardest barriers to overcome in 
> international advertising networks is the silo's and fiefdoms (I'm sure 
> that's the same in any international creative business). There's a lot of 
> politics to negotiate, never mind the specifics of the brief! ;)
> 
> On Sun, 1 Sep 2019 at 18:12, Pierre Schiller <activemotionpictu...@gmail.com 
> <mailto:activemotionpictu...@gmail.com>> wrote:
> Thank you for the advise on that book JB.
> 
> I totally agree with Jonathan. People is afraid of technical challenges.
> Most of the time they come from an already wrecked technical background. 
> Unlike us Softimagers, where linear creativity development
> always allowed us to implement things in the middle of production anywhere 
> and not fail. You have to give them a space on that subject... they
> don´t know (with SI EOL, they WILL NEVER know) how friendly and easy it to 
> work with linking assets a' la dot xsi or delta references for LODs.
> Hail .USD? :)
> 
>  www.3dcinetv.com 
> <https://u9432639.ct.sendgrid.net/wf/click?upn=lIXdN6W56FnEjHCwrBXqOmMAKB8JGacZcowsK4IlqY8aQGPpnujEXNbmyey-2FEv7HGtoL-2BI-2FyFXaqM003GW6wYgVbvyfqUv5Ew-2FWrUPctyBxjqg5RbKGjTYCwhD5QntG2vLT-2BvSNeIfu7ETWshp-2BdSXB0xeLoiQtZdxwbZe4ZGaD3P2781LPHOuPwPgxJMXVF-2FruzB0O-2FT2Kli9lxhCEtmktd5-2FQz04HD-2B0rFp7Qis9zpXc6LTfESkSyRtrVZUuW2rptJMllOdS4gbnyB3JD4YCkhP4AcTpgHnvXiHam8rt0Pd69DkJhIgf8dX791jRl0Zr5ABs160dQzZw7bPEBwnZOZ4Dda26E4-2BW8lQcWz5IddBVmZtP4yir1ecesG0B-2BoFLfUTSegePspn-2Faf7N-2BYjqvG1wPfHGtyG4ZzCputjSZ-2F-2BIgJtW2Z2U5Vn401KWSQQhkEg4QQk7dVYDegSDsM9Q3jUpuJciT2jiH9FC3z0f2-2BQUPjoO4jrcdLthUdjIANBRcaTC34QSW24szOy-2BjbCGD2EHAxCFqkjzmG0-2Bfh4VswtlXVi5UM2c2rDZ28PRfZPv8SSPQbuFjJshbvgZIqS1SCvzvY-2FiAp6azveIiNmUiyoTQ55bUpT3URVqPjq5uKzL-2B-2FJLrw7CAsT0ZsVMLQNFgqI-2F5Ge1H6CT9kiZNmoI9v-2B5O2FNSsWAhwUydlORqGYMRlrsynh60gcpxcUrjMXHKfvAoXZZaNqtljI6QLlZfFy0Y9NcFj739n59xTjbSbXOo-2F4-2B49kTX-2FdlqNSibCYmL5RFcVXRAoZF7YjgBOO3eAn2mv881HjPK6afx5n49iTzGdWupH4AKZj3iAqKHtnls0iqHnCV6TllbriBcJNzmQP3C5VkMa4VAriBEUad6z8DWE78Mlg2LlSTLNTJTGJY1E0hj6IOlR7-2BIOfWG-2FPkvEY2RG2LpceKB2oPytpv9r3fdtm9lGWcvo0BJjOWcG2A4AVOtmieQ8N-2BDwS7aWlWH2Xz7J6-2FIkKdxwHOzsI1DrPaQZkF5P-2BERe-2FBdWz9Q-2F-2BnQ9iR6l-2BDvlNAJrxZIwFKgGOv1wfKjmUc4Tfh7zwMIz-2FfgDk-2BgMEONv6N81JH-2FNzGbNw4iHjKi4J9vxxfuR5i7kRgoAOwRMPc8vXGCzHxzJkPtoNH-2BVFRGYXIP1MbXTm8csJXk2Wco9x-2B1VMI84dxV9YIS9wnVivTcEg3xs8AYjiNeyknpbv6uJnnnvdHfjjCeD72kSJMJQu5Tr0iYsq069KUKGyr0UuxaBQ8ZU4F6Cp4POS-2BLubumpjPUsSkAxL5xbhuLxFP5xhkdaL5jTkYrR1LdFWZ1dC3oyckfoEOVSEBEZcPJioLtTPhfOuMS49lG505qQwLe8edvNqryiiuhsF8Q39PO46uNeSAfkrORFoLhEjgzmi8DIxHVnDqDkFty6YiiuimXdX0J2ZBU-2FkfHd5Nyqx5qAPln0htt8doEMXkSUZiajQxapNflngMfxcEtyEE76pRXbDH3YOPKqgzcNZMHGXaBQUG-2Fn0xQeFB6rk-2B48GGfL-2BjAwxPKNGHX-2BLobHz4Xy-2FxUMaymH3N5o-2BSGNPtZPJc2Ku4GE5rXxuLGkM2yzWoLZDY1dSNHjqUiTHswQlcsWn6cx4vGFwme5yVGiMtN0eH1ta1sjbICqeTivgLGlvtymnOb0XMOHcz-2BimwC5chpFTF2bGW-2Bf7ydzZ05i7jqraTERyR4pZTWVnic5j3-2F32KeS3BZMwGDQ9GvS-2F0CYagm-2BNbHvZo6-2Fb-2FneBjJtFAQMbxm58FKHtwLw-2B9-2Bouh36vlrRrm0OLTi3rJ0j-2BJXvzAPU5RjLOK-2BSHeX7kHC4keGR2PSFtuuEmnRXrJjjYMIwuNtv5pNkk1XMgOCQHr7OffUKRlyDBcUC2q7U6TbILHXCLP1iNCfZN7s-2ByU6KOyRcVi7D-2BAsYX6X67dtZ9wnRN-2FeQreNpedQP3VGkcqaXrw2TUtvIvbPRPVT6MKLMo0DBniXc5b3Qj2i2C1WOTAOOcXtD35bMlKDcsh5NmNAsNFDgqsAmJipHDqaS9BrUgqJZB5Kz6p06Al9Ke5EOVWtm8idnzAie5aoT1n-2Fm4PmNnV-2F9PZG267Xg7HTdhtkck-2F7Bz61utOC5DtqwUWCuWt-2FsFfGWJ1bQohJ-2BRhDh3epT7c-2BaYkIfXOLbsyIQgR5AJHDaKtpvE2pol2b7oaZzKCjXKsVhTvlL6KYi2suZ-2B0c-2FoGqxf8tzBSHJ8EwWpQ5iMw5W0yOKyRMMBn-2Fb9LkO2j1aT3Cz37o4FePSHLviqqhsf2L14nzhUn6-2FBwfOVPgh_a6oQc7tnfcb0GKvoO27fPkrQ0ATQyF1SDBXJOg7-2FbuQhXVPj4Xyb2uoOHVTH6-2Bbp3ZJKp4eYceVvbF51DBg3iqqjsenbjaUObgOC7SNNTrpwhFWfMAubm18TNMMMjgeNg3unZcNjrdqrshjX4oUJs6daUOZKREBq1nIxeBCu1qaQcNA267bc98Eogow-2FQDYMbjJQxgxjkiLT5tOA8IyCA0DGx6fZzGgmJySQCvpGvF4-3D>
>  - 3D.VFX.Post - Click on socials:
> 
>  
> <https://u9432639.ct.sendgrid.net/wf/click?upn=lIXdN6W56FnEjHCwrBXqOmMAKB8JGacZcowsK4IlqY8aQGPpnujEXNbmyey-2FEv7HGtoL-2BI-2FyFXaqM003GW6wYgVbvyfqUv5Ew-2FWrUPctyBxjqg5RbKGjTYCwhD5QntG2vLT-2BvSNeIfu7ETWshp-2BdSXB0xeLoiQtZdxwbZe4ZGaD3P2781LPHOuPwPgxJMXVF-2FruzB0O-2FT2Kli9lxhCEtmktd5-2FQz04HD-2B0rFp7Qis9zpXc6LTfESkSyRtrVZUuW2rptJMllOdS4gbnyB3JD4YCkhP4AcTpgHnvXiHam8rt0Pd69DkJhIgf8dX791jRl0Zr5ABs160dQzZw7bPEBwnZOZ4Dda26E4-2BW8lQcWz5IddBVmZtP4yir1ecesG0B-2BoFLfUTSegePspn-2Faf7N-2BYjqvG1wPfHGtyG4ZzCputjSZRN27-2FEOKnwC6si5ag4OKcZO3Xwd2iQtlxi-2F7KkOBOtPAp0PCau-2FG1JB-2F1cDClxWqrixloBH9lFA3Ewclv9EB2yjnRDXJGR2pfemHsar-2BEQXDScdj0Yvk-2B6SbOh9kiUbCO8UWqm8zoVASyz-2FASMZmWK1B5la5-2Fz4ZXHE-2B-2BFbVRsy2qJMSbgw5Xh5ROqqGZvsHqxzCQkACvBqkcs6AxyYtI5Piy-2F9dzXFy05EygD863PZNxaznq4A9RJtMEuPw5qoTd-2FoffAXlnZIMjLkVDK1pxofhD2LpkdOWeKDmBIxMlmVsSRKyPqeueOcc7DYqiFVYW4tpliTCAvwaAuIvYtxDMQWBH7QQDOrWHezgdhCA8IqJbYiYllfZ1-2By4HjSlEviprhqY2d1NK-2FRrjesc7KCLHZvK9zr5OfcJeAHmFfP8WaBRSHJ4ouT5O8C-2FgP69RM9uXxn-2FnWWqdG4jI-2FfVsMDNccSqTKQJQeQn16WCMcLHkm0OZFNlfLKEf3E3VQBFVQlTTUzJCD2ov8eUBRYjJzOx4Y-2FQKDOClDnNjGEVo39UAKymQLkRmvYisjqhf5RoY8eVplB0kP-2Br-2F8mrFQtvqW98qAFEYDbMG1BunsgzkzuY4asHfvENQBiaJGJiHmSyn5PFFLlL876mkOz5lsiAXHv-2FNRyrNAtOXeqT5FlwkMJENa4tcAxSe7CpWash-2BuK1p7KJi-2Bkfa0W-2FVZto2hRKAzwvl3UdgugsMntF445Fy7BGuG-2F9G8OOEorqDe3vDlr3XAJaYfQVAw3L4b2dcYVMRxtkmVynjmt3kSHPdOt5NB7Vm349VyuOTYNNisnDIps9F2EmqQ5IFVFnmqROwxdAd-2FexAk-2F8vRXQcoPlALBuMtycnz7oGmqH00UHb4kuGMTonY-2Fa6m1f3TMNaBbUtknig8g-2F86wNjs6Fft-2BrNWpbdNZQenoyHfX7hsGftq6SChs7-2BiHeBNzENpdr6IzYGnbTABC-2BiqOSZ4rrL0Usmn4UIKDOOE5Q1Y8fGytLKDj6uyXQUN4MvF45ga68bGSEUARrJ9602ex5yvevhadBtvyb3EBuj-2FG-2FvBqWs4Z3qQDzYEvJO3pfhTnUnOglyqNxy81A0SnjjQ8WVZ3r0wIr-2FQfpjuiGDmI9J5o6Ucuqq6bq1CWT4UHocylg2r4HAZ0eRLiqCxrCiwup4E7thg0ykIicgVI1tOt6b75nf7ZynENi3pDtmpTU6BardLHvpjPHxWJwNRo1QaQyuLvDHQdanlCEnxcqbXloul8MiXwRpFiTumK8TcUM078V7IQ06xn7AQiKegyV5QRDCdb4AAKbFx-2FXiVCUR-2BBJbsUZdttt2eque5-2BqRGCshr80-2B30En-2BFoO2ut03sLDeiMSTx8IlvW1vAD4-2BENupa0mfHLR8Xi2XcXe9t87AM-2BtQc9JPp5Bl19E4LWniNXy326yejDgXubZqXy5FFS1SfkA1HA2g5BPDlB0ndMaNUx-2BApbao04lq9Nr-2B1DNV3r-2FiUjII9NfXvfwdnYKkPp5TXzeVsG1W-2FMevPUtacSCIz-2FN2Vc2inCGgFDbwnzkMtbSSzmrWcmEVa4aRo-2FXnUprZwmw-2B35OvtNex-2BnWsUEQ8BGjwdoag8BElEIyzIPXUur8sKUkC6FayEt07ePqlx9wiyH7cT7gPMP6AUBSz9Zrpcy7Drtufi2vd-2BzfjJVhj-2BGEVSNxQrWqxuGL8jBYUmS1ICOFS17lBwAeDgRaEYKtiA9cDpo8cZsNw01vkuYjoUrA0yiPyqe4UVmwysMnQHFBunLybXkDI7UBu4t7U8iC-2BCgvASzeRWqx4wDSSHIBJxkHdpSegFQEc2gXXFR-2F9kC5nEcKeXObZ9HXJ4-2BIUk8XS83qYVx4LnAtWqyYVYPnG4c12VXsGHdpL5fO8TQP-2FgyPE2qeMlgWhBeEByRl68Dpb-2Fg-3D_a6oQc7tnfcb0GKvoO27fPkrQ0ATQyF1SDBXJOg7-2FbuQhXVPj4Xyb2uoOHVTH6-2Bbp3ZJKp4eYceVvbF51DBg3io8kyQ1DDPrrWS-2FCyQbiaZUrmpK7dg6nRhJiBzOMaWYB4r3ukLmiWU-2BHWqPomBh15eJBazhpHChBHT1GOrIOycuiHnKr08RmFqoD4diW02atUqoBg38GR7SGB4ViLqHpwJoaRTyYv-2BIs18Yg8jBULAw-3D>
>   
> <https://u9432639.ct.sendgrid.net/wf/click?upn=lIXdN6W56FnEjHCwrBXqOmMAKB8JGacZcowsK4IlqY8aQGPpnujEXNbmyey-2FEv7HGtoL-2BI-2FyFXaqM003GW6wYgVbvyfqUv5Ew-2FWrUPctyBxjqg5RbKGjTYCwhD5QntG2vLT-2BvSNeIfu7ETWshp-2BdSXB0xeLoiQtZdxwbZe4ZGaD3P2781LPHOuPwPgxJMXVF-2FruzB0O-2FT2Kli9lxhCEtmktd5-2FQz04HD-2B0rFp7Qis9zpXc6LTfESkSyRtrVZUuW2rptJMllOdS4gbnyB3JD4YCkhP4AcTpgHnvXiHam8rt0Pd69DkJhIgf8dX791jRl0Zr5ABs160dQzZw7bPEBwnZOZ4Dda26E4-2BW8lQcWz5IcT4LGQPWfhOJRJsqfurKsqRxxNqTNJu6n0CbrF9Y6x1wpHrUXo662zztJnHhE7h6IzjDOC1ydvtTt3DvzB-2Fi2bRCzA5UECrebOPPcQbhedIfaptO2XupCP-2Bs8oAzWExBLdF3YbqrBR03amySsyXxdRE92DU0L46jLE1y-2FqsFQYFi9CFaNDAc4pbAiXFQdM5jg0hYDjqCDHeDPO1MWKJ8VhE-2BOc7beR0ZAZxF5cTqrKelYVYZ9PNI7KCUkpdTn4xfA297q85fcBCDC2gkDYLYDV9vfno3eJFh0w3vv1wyLBCCNAd8DHud5l5Pt2c4PGRsThLHLtfJmw27HVjEzjQne7Qp79sOflIk-2BiXUcA3d8QQ3zMB0CSBJlVjt-2BwggjOsYmZK4-2F1mEgsv0U-2BtwnSIdZcBmPBTWL5-2FmfnULv-2FSL6niPZXzvzybjee4kYhyboU6nFx-2FuG-2Bd5WDAFerxIyg9rS9d7FiiTkgUBveCcRkciybpPs5ERLP-2FvAsBrCNLJpYp4cgfrLMEn-2Fmb8nAk3VeJAZ4Q-2FJhz8pUGSuLaPrqFjqqpAWFiTHbSFrk03r6ZcCCZJm2PQUkzeFXQDnR0Nz28Gao-2Fvc-2BDdd9vANd0NfQuQm4e-2FBTfw4CScqvX8QswoFhmhl-2BkFPKfk8M9yEOdz-2BgyiTUta9zKzavh7eLSJxmDMzjrBIzBDyvVdscHvDvNXH3fzHWs-2FCtI2FQtnOEVIyQXPkqZxqlZl7M8v64CrhTJM2r5jl4Q8v7PmfXOfQLBYuYd9aMV4QErou79HCWRrCSWTyJ7xLeWK-2BF5HyJjF5-2BaLaCChfeQlJy-2F8TcPODjnfMiaHgVW0gD6guB5keUVcy6VKoDGiBRT8VkFmfG5F0AEqrQjWyMD6aSGvszSbwn7Q5LMZWXHfDpARNpc94o-2Ftf1wI9zxPPrzJCa0eiHkNI7K-2BIBG55B9CNsZ8KWxAdVIj6i7qnf-2BPmULnnGuB44Qvkypf4wZri07PPWxpgFFYjGS5GSmH3DLKuq-2BF7X0KJ5ADA-2FXDUryJXtpHU1BiBx-2BY8iYn6DECBdneMzkrt3Oc6JYv4YThTDlA-2BpoPR4UHgElniByfqsPWJoKyGIPAqOkfhH62ExJE2IBq0wEbeKWAqg0Vsm4Anlwa5XGdp9g-2BfDX61ws96zWdSd8FmeqjPAi2BTrxK5u0CufHvapEcclKuW8vGVmSUArVSgws2Dj2Hei0P-2BsVl-2FglGf7eJBi9EuFcstTDN-2BZW-2FxXyjgwgdd66I-2BMjxSoaOyM7I5BzmBibQ0uC-2BDhnwhbjbEjqiNXqkgcN3swOrCNatT59Pk61gGf8Ln0Lt6a7awbtrNBuUoPKSG0DD07O-2FA6EnrRdDRku7Ld-2BQvGkES3J1ZItlDpAHnCPZhIHGek2HnHfSEiO6-2BrRbyewEijvJ3PWXgkkaKinXCqtw8E4KE-2B4Wi0eE5oN8nz16t4tlLjJ1t7QH69rtpl79NWPH1zc7PBK-2FBfGS-2FY4sNXtYkaVCpq5UQWLxsQVdn8ikJyKn2m7ZYENc0ih-2B-2B6ckmRsVUROVKEcQdjnmwdRGFApMmNMiT-2BDGu0nxHxa9zpLrID599-2F4Gu4M8-2FXSV2z8BYqEUG2V4xiU5TU2HQen4HNKToJ8PZeVl5ZnBISTOBA1OUI0q2O-2BAlpgVirRlKIxjg5HmixHiyyxst8Opkk6l-2FvF8LR7wrFSwY-2F3JTUbPamN99wA8w2I5SqbbGqf9ZHxPc5o0sukZVlaaHShobTuNeMst55fV8QylGdtw0B5el1l0g6Xvygaxp7hmTPzQfjldU7CM-2Fey0op8Cp2P6VQiX6WIZtXko-2BBjlh9A7QLAS4AOrxNqvC2LPswJBM87Uv880sOtQmqcd6XzGP8BEDzVde7rA4zae0hg4arH30eQtEdeaZLpRtHkvByzS-2Fiw1TauTm1nLkYo3meEwFVXE4qClYuOVrGkw91BDeMhLwwnBvBk2JdygjM-2FZJG71a-2BJ7cXeMLa1XZoV8-3D_a6oQc7tnfcb0GKvoO27fPkrQ0ATQyF1SDBXJOg7-2FbuQhXVPj4Xyb2uoOHVTH6-2Bbp3ZJKp4eYceVvbF51DBg3imF1kTNUbZoM7F580GKvab5-2B384XJOGMtrwQWXYQvGVhve0ACp4KeFbUNphHPpnZLbe-2BSfWGttKbXZ2Khfg4W0Rinxf2MaB8F70AOczRhWcQv03VfP5X-2FmypUYaiEliCg5vjy7-2Bn-2BEUyhkiMyOsgIZY-3D>
>   
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> <https://u9432639.ct.sendgrid.net/wf/click?upn=lIXdN6W56FnEjHCwrBXqOmMAKB8JGacZcowsK4IlqY8aQGPpnujEXNbmyey-2FEv7HGtoL-2BI-2FyFXaqM003GW6wYgVbvyfqUv5Ew-2FWrUPctyBxjqg5RbKGjTYCwhD5QntG2vLT-2BvSNeIfu7ETWshp-2BdSXB0xeLoiQtZdxwbZe4ZGaD3P2781LPHOuPwPgxJMXVF-2FruzB0O-2FT2Kli9lxhCEtmktd5-2FQz04HD-2B0rFp7Qis9zpXc6LTfESkSyRtrVZUuW2rptJMllOdS4gbnyB3JD4YCkhP4AcTpgHnvXiHam8rt0Pd69DkJhIgf8dX791jRl0Zr5ABs160dQzZw7bPEBwnZOZ4Dda26E4-2BW8lQcWz5IcT4LGQPWfhOJRJsqfurKsqRxxNqTNJu6n0CbrF9Y6x1wpHrUXo662zztJnHhE7h6KSpeT4jKZmPkxQK-2BOC20Gtm95EcAin18p1zafiNn3QfVG4b8vCSWlgKHiTubRHu6ym6x2n-2B02Eb3AftPuIRq6EuGmAFK57bBLhvqejPTi9QLoj8TdMo6n5vSTfJp1tADoNIZdHlLS4FUOjpmBN9jSnGvyppQ3MX9SH5Vp-2FLTHfRhVedKw2GzAoMurVBqQgzDY0UdxlqUYWNTGraeVOo5qwfjCBL9LEyzybwrQCFsT4Cfqq5PnACC6-2FZzbsZTghiQSORZu4ysOSI1u3f0kbj-2FzR4dOpMibPGEhdq3mdFZM1SFsmRp9ASFE-2FUB3yNOGcxtWNvngItQASACTk4Rqzrbb70-2FjSanmIFOhsCeBGzpfs9IZgNu1Cwehn6jdPbmw6r3AUjSHvLuXTtJfeiNVNLd7jyvouZzeNJkSEPq9G4r9yZ5AreNW5leZLTirw1BvlJWX-2BW4NkTfXfKsjMLO-2BlJwTTjIFtADOb5i2YuMbMHdp-2FRQ-2Fxete-2FFkauC1-2BUY2EZ-2BEPTHWOQbUN63m8GSKnPfWFVVhaQh-2BrbraJpxYGDL3Snm5c1uje-2B-2BirTZ2o1FRPa05rp4hL2bnrELurPPrhUj0Pv6WNht9zoemNIioI-2FbXxXxUs83wER5tkCPgXJTEGnhxN0O1IbR21AKf0rbILS4UxvlFECacvPh7-2Fam1qjuNy-2F64mKfOS7CCLAVjj-2ByEHIsY9cLGc1rfcFOXYDOhpCm1SJc2bahhma8nbPcAEqPonooPnOydy8xvHPQP8AOxOLtDM2HudGRsb1rVW3wKwrvLO8Wqz4BvXcxMEegmwUgO8trf6QuriFttxv-2FiluzeYqE3Jyyma1VlKYivImcup8jwgZoD7xPzG38NclUECKgeJ1X4-2FkAJjjK9llj4y4pnj8mrZtTfU20ieOP7RYdTYIFaX5sLQHU2iyxsZoaTK4VqSDbnwTf5jdak-2BdlopWxX3pDkMLxHKwp63Mk9JcKDNsPUYB7rWiPFZic2diiGw5TC8E3FbFhGPd-2B2oP4-2FG2Pr8SjLkpxfowAq5imTEe7mdhg-2BP0SXloRDiC3Owm9sLXBXdHRlO7Lh7E3OxiQAkcNw875qJcCt1gpAI1RgM0XWXgxO2N-2BiwAp3NqgXkO5cijF2W5EuTP0lHL0kV8tLjePPAAmFLVZoQ1PVOHU3Ipptl0SxZV5uPitl2M-2BrlfcAf9ob1W85IyyskiWjYyjWKg-2Bbrw9KU8saqMbwGEESKvcdcG1Ii53XGqlEEOGIOQImS0kb2hV99-2BLqxUMS64CVXH4H9bidkGqM-2FnKxQavnaTGUXyC6jaLyL93LmDt1OcuOJf-2FvruQ4Li6BRDBfOJwm8zfuv6a5jNKMt4zeY5hwms5oeBlzHZXn0qe-2F8xbJ-2FNEiZymomQoQFhqxSKBdrfm5ptr6nZjeg8f2lzTJt-2FHQuyVbUQDgWDmdEvIO5zRrc5v6fyWI7xQsTE6AuP9jCyU8oDqhxxgMskm6NXeujMjq-2BwIx4NgOCWJgS3-2Ff7UJwBYCeBZk-2Fjtam5WCbXIOg7F-2BexvPeSKrJEuM9o3Ttxc1hn163kN20I3QkcdDE2OJvjIuCCEdnydMpEV5EtF2vy3i7hFhe3cJeEgYAopf2DoGqaw3vOVIBkaOjXIG16F13n1-2BN6XMOfYWxHsdg6OC7V0tZ5uTdVZQuDuz7l1GuW1SOISrh9ZKaM1HVX67qdqeUKayEFJwV-2Bs29dKXDESmaZl-2FvgtmLs4HfhFqSefbuikg62lOkkHsfc2gC91w-2Bou-2BqK5NWLQ3xhRNqbayn1yYcgTtSc04zm8bPUT-2FoGzwtpyIgEBO2jWnbd0uWmzLkCPfXHQsqIywAsLR9m3P3q7f1muqQOvCmm9ctcDCAF-2FUzxqWuRPdGNUF1mB_a6oQc7tnfcb0GKvoO27fPkrQ0ATQyF1SDBXJOg7-2FbuQhXVPj4Xyb2uoOHVTH6-2Bbp3ZJKp4eYceVvbF51DBg3ikOGl9berTJmSsiGpukW7mfMC1b6NzG-2BunhR8EZOzfuc-2BHR7cf4fuIHybm3OgtnEl1Qit-2BNVha7tU-2Fi2nOaruSUemAA6A4kh9ofo0i3a1wYAqOSeTv2NvCwcDbQQbzc78LvKENh8V3Bn2kzvDwZGkXI-3D>
>   
> <https://u9432639.ct.sendgrid.net/wf/click?upn=lIXdN6W56FnEjHCwrBXqOmMAKB8JGacZcowsK4IlqY8aQGPpnujEXNbmyey-2FEv7HGtoL-2BI-2FyFXaqM003GW6wYgVbvyfqUv5Ew-2FWrUPctyBxjqg5RbKGjTYCwhD5QntG2vLT-2BvSNeIfu7ETWshp-2BdSXB0xeLoiQtZdxwbZe4ZGaD3P2781LPHOuPwPgxJMXVF-2FruzB0O-2FT2Kli9lxhCEtmktd5-2FQz04HD-2B0rFp7Qis9zpXc6LTfESkSyRtrVZUuW2rptJMllOdS4gbnyB3JD4YCkhP4AcTpgHnvXiHam8rt0Pd69DkJhIgf8dX791jRl0Zr5ABs160dQzZw7bPEBwnZOZ4Dda26E4-2BW8lQcWz5IcT4LGQPWfhOJRJsqfurKsqRxxNqTNJu6n0CbrF9Y6x1wpHrUXo662zztJnHhE7h6LinCaQowIrVx6LgLYkCZO98byXx4KPtgvHeYxzmefDKnphLoZQ4BVmZnhbHBh7gzajIiNgbntzJqs9OQVUfWJsb38Dk8N4x1tZN4Cfw6aB3AG6n-2BDTBwnYSaY6YLUQRcb5bfjGDzvUlZ1BSz7ldxvOkkYggCqGle-2F9SHB1gdBi-2Fu-2FJSfM-2FcY6kgqBgxzO6d4a1NB483Te-2BeQ1fwtzz7PRM8uyugTwV2VPHx-2FCq3DDNzTxdSLeNzKcQq4VFqMDmgKEKphNiI132a3g4Y0jbxnhGudu7M7Q3EPl-2BrW6cgr8Ek1kOsM1DAXDvqF4vYEfkPs52gN-2Fikip-2BJiOesGAbApdue1U6-2BMdinTL-2BPG19snbBagKKIXA6OONGS2GDwD-2BswyoWT9-2FQ4xVIl3QvOCPvjJpO4Bixk4HN8sIq6r54pN0235KtjZGienh56WbOpNEoq4OfeRVTHQ9I3bgPmGucS5NFnf7HZywZk29G9i94RSncF33vAAsQxHv52-2FmecFnZI7neUiyPWUfM4q4FGODrXg1egALAWFt9u0aRgu2lVqmoxCSJjLrrxnWTuMLjZZl0CYPdTsRxIzGcGSALtpiuCRKjI6CDAydfhNdBEpLZTViQ6zwlq37nopJn40048-2BbYPIrycVLZ-2FI1vc3RRdLYswrftXGKj08N-2BTAYdnrRua95uN-2BLB20xhuyUblMY-2F42P8jkS2ekNVbSk9NYsZAKKsUXuAX4fHStP83DHIVsj2XSebvWiXvubZkWr18ML9xGfFJmMtFHAxTTrFmQYoY96zTrj687-2BCOtuOoG1LgVeazQl6wwVVB1l6PsSXTO5qeTXf7ExsyXoR9BmL-2Fr6UG1qBrEFmKaMcurEzq-2Fppk8pEllovg9XCafDntqCUn-2FIlw4MDXchdCZObNGJDY8RSCptzjjOT-2FCdbdVBHC-2BtwWgZQzrajHzGXVPvP-2BXdDwDquBbIfwrTiKDCNfbBtzhjmAsyDQdUGMLq-2Fmq-2Btg-2BlSaXSffFxCzHZM3r9-2FL0BrVySODPYr8h-2F76KsM0jGAJoz4dqxUtUJpDXyzyiCJLNwCbdwgO7KKNMB9wk-2FUaFUWZ6WM92cllImeUFTEf8DGQ0K14Rj-2FqIgkGQuscWD5lH47wuL7zg-2FvjGDGNrWlpCliJIpcDIi-2FGPdwwBzt5j-2FrlKoae04Ayr-2F8sxOYOOaM-2BZ5-2BtBGL37HAocXL6JDi5JsWqvipSimYiluDBt7P-2B3PzxTP92wgqafwLiVhTLV-2Fxb2hq4vD7IbMbi0iRbH34RwEeOBiXsGXEg9suC0QFgJZsqhEVfXWzOL5lXDMAUxlKJecw-2BFnFVINNxBEArPSgMq7jdzLlp-2BGUoflT2mqCm9hClAFR-2FlDMf-2Bfrx4kZmdVnyZ99-2BLoPEfqR3tDsW-2FU-2B1Iqsc8je8tCMpTAJQ7wPyHY3MSxNt8eARTkNibf0hrqARYKo0h4dMQsUt-2FYD0TpdCtwTwMJcTEDpO6By27yqqBaVx4Q7DfufyIwDeMnZO9O0MOhmURtCDV1gpxVmMjDhy9DXeXlq4PWR3HXbRK5pa928JrjG2mYqtxWO9AS5MCxyQExhwihClkT7nCUE5NlPkz-2BrzBNBeq-2FvJrbGDwMHqrbVvWp6Vs1Fs20uEMYkPytL-2B-2FCbNl51WlrA-2Bag28ndKK7Nw9HHXZBn-2BngQmLQr5XcIP94QYQ450VQrbwaO7y-2BpXqEBOB-2BLSmtvcdBd6KAsGE6yh0qjJ0j3jwFvJJwF7mfP2PCGjL9VujRSG09plKfrxY0-2BB1R0lCp52v54lU16H-2FC49k-2FgDUnSCAxhDQkwPwJzIpvMekF9G4SQa6fCXnpcw78mOhbirO2EC-2F9nx4iY1NushvftWfYGio0ZXfSQnqwfa9qB11RC6SAfcmcM-2BGARTN20NBFCCcZ5SLQ-2BDksaHMLE6yGz7Uh-2F9vHulQW-2FJNFl33Qhmef2kt9LstIex4cX9kydQO-2FVv0LGlAA-3D-3D_a6oQc7tnfcb0GKvoO27fPkrQ0ATQyF1SDBXJOg7-2FbuQhXVPj4Xyb2uoOHVTH6-2Bbp3ZJKp4eYceVvbF51DBg3il-2FeIO1TwPhLbk53I3JbfYTrLHVfdArGrq-2Bu4PfY1cnJ2nzLXd9ps81TLVQ0j9XBIcuyVRcBQ9MwPnG7iMZwSaDgQHX7oizwrQ1n9wR32xWo9V0FjQzxTP83MyGTQZPXIZyhubIBvnRU9IQWmv04ClY-3D>
> 
> On Sat, Aug 31, 2019 at 11:10 AM Jordi Bares <jordiba...@gmail.com 
> <mailto:jordiba...@gmail.com>> wrote:
> 
>> On 31 Aug 2019, at 09:51, Jonathan Moore <jonathan.moo...@gmail.com 
>> <mailto:jonathan.moo...@gmail.com>> wrote:
>> 
>> I'm currently working with a large advertising network, attempting to get 
>> them up to speed with the importance of USD. And this has been a far bigger 
>> challenge than I'd at first anticipated. The most common response I've had 
>> from technical heads would approximate to 'it's just XML'. Obviously, the 
>> production capabilities of internal ad agency production departments lacks 
>> the sophistication of specialist production shops but digital/interactive 
>> production has historically been an in house capability of ad agencies 
>> (that's my background) and VR/AR/real-time has meant that the lines are 
>> becoming blurred between moving image production shops and 
>> digital/interactive production shops (many of which are now owned by the big 
>> advertising networks).
> 
> If there is one thing I have learned is that change is very hard to 
> implement, even in extreme cases where there are very few arguments against 
> seems to me human nature is such that we fear change rather than embrace the 
> opportunities so I totally understand.
> 
> Try to read this particular book that illustrates the transformation of a 
> company with the right guy, with the right authority and power starts 
> promoting change. Very educational.
> 
> "The Phoenix Project” by Gene Kim
> https://u9432639.ct.sendgrid.net/wf/click?upn=lIXdN6W56FnEjHCwrBXqOrBu7UgBbB4G-2B2WmSbTyuGfxPpNH6Z-2FohxL0d6qtnEv11P6E-2Ft0kR3wwqdm9T-2BoOEScqcaeAF36us1jqM6MrysYRF0TIm5ausLAJ9Ahs78wX_a6oQc7tnfcb0GKvoO27fPkrQ0ATQyF1SDBXJOg7-2FbuQhXVPj4Xyb2uoOHVTH6-2Bbp3ZJKp4eYceVvbF51DBg3isNHzUjaMSz2DrB66Tr0uMw49nLkvmJQcteN10MP1DrwuknWLOhR0eTnccQkjW98NV93-2FghUhZvReEnqTLbLzFGiyY7JYe5V-2F6um5IttTzaUAUGKWuT60q6NeJlIHHsj-2B7LIPA1llfNJJ5ufYricMdY-3D
>  
> <https://u9432639.ct.sendgrid.net/wf/click?upn=lIXdN6W56FnEjHCwrBXqOmMAKB8JGacZcowsK4IlqY8aQGPpnujEXNbmyey-2FEv7HGtoL-2BI-2FyFXaqM003GW6wYi36VK5RlUUzB5WqXMoPTwNPainGGlvtCQf4gB0kvKV-2BemHEdbkZyAlHTPmi-2FqcIwxgp4zIjZ4L4pSRLZZd94i6P1BAFeL8KpAmmwcApBtn1d8r2DQxpzb6mk-2Fw-2BTPx1H61sN5QQNed0pEkPoRzlNw3kFia69Cd7DDh13py9gA4Wng-2FpQAhUBZCjQnmKcYLWv72j6VqQ59kRZeKJAwv3rgNOzURSQIMOjQ8EYkcUmU4FphWgTpaRCBTMG3LDf-2F6TDwvV9qZ-2BG9q7ssiovuTNQk-2BqbyKbjgnpLMPWjrNK4b9mxFN8XtaDqrWBM4LXFVoweFVaopwXPVKVWdoLr2PAmnX9oBQrHSnSjsUq0mCxukKS-2Bxqz5SMcaa0VQcYxouA-2Fd8G6OIYWjjMUieKFlw-2FRmkrnjIM3R-2BgTw0ZSc0F6wwqWD3qtIG357wzbjAsqE3jZnHD7BUw97GPPsb6V85TWOhLEIkTAeOs93xx4xFBMeANSXej6p1Ts75LJwQx6jwFAJN7XBPzXfU-2FknBpIwcazZM67MrIUUb0AoS6Uadu5LYw0GQnUYSKL-2BaUbrDiiXts43z2sTl9Iw4SuXK5-2Fm-2BA5ebrnGeSWol8hnbc953j3V00eWyOwZkNO23RzXDR-2Fyzk4l7eHSYsGdaRNoywp5LdYnvoY8cBeATPzNUFLykEX5MwhgJYxnLjL0J-2BZgn-2FBGTuRrNYC3EUH8vnmqRKPlfucozwSpdWkTrBFEVq14UFxYZt3O3caD3rb-2FgSuee-2B35UvDqRRmPuBo1lg4CgqR-2Bx4tAu7mlmw7437vYKO0ozWChuhBmro7nUlHz-2Ba9jXcE2eSY6NgRszrriyM1x-2B3MAWHlTLYPga9fMnV3Hywhk9ZjVNSf-2BaEgFTywhpQSHaoA-2B3UjrD5xlGYZVkUuUnTARZkbZ2-2BgOF-2FJ16lwXypM6Z4Tkxitc2oTtX-2FOVlqg7PL4iNuiUeqoFPQHZz-2Ff5PKg2mZid5bWquP8ZodOBoM7fi7lD-2BizGfJ-2BNqwy9Jc4SKUZ163bulmTraZeKcFXpk6CqlOxhA3k-2BQzKLnK0LJxFMo7LVvH7f3ZKX7EBqt8IwiKKI-2B3Lmgki49ZkSeQIxXITwHpjK7IJz9aKdlvuDVnY2eP-2BXwp2y8PbS7jjgmFWv6658SgR4ZGnd3M4xXBDtkrEuUMhu98jSuSIUrWud9O66QKhXUU-2FV-2BOAJtMFPueMB-2F0RTh121hUeXTLRo5yhvlh0a9Vm09WeBjdwAaE9YJdc4KhcLQ-2FBBl5yOoqXgPDgmWsCujD7MiKXmVkJijCqjY-2Bh97TADJVveIvtSZz3Q4O6zrK1XFYOqLre9ABQ5fa1owJM0um-2FNgDQEjROa3y-2BztXh1vOrDktLwpKAoYqua3jfx7MfgwkYAhxc-2Bs6Nu34K929m-2F53wOXXoh7E0OpsNEJbHhA8QFXoDiJYOAKW0nrz3dPlAs9-2Ft-2B96KvR9U39Z48KwApCe5XdwaGmfgtNtydvJqPnCxO69sEqy9k6h9dUB7-2Bj3m9eVJEuig3vyorciW3OtX7oJXDwKq-2BOrzu-2BHk9m7WeJPHS25QoQt8AJDMg4TR5SfWiRLOyfy9m8TyISj7EYNeDwXoJdjhOVk4NAJcw5DFxvzskFEO05faPH2quomgMuiJZBpZrrWO3fLh0um7d9fLOMGyzG5rkbUmgpuOYx6U1pteR0lwhJlvs-2B4h-2BwkmaFxJ0UH4BV06gB-2FPw4cpQPC-2BZ5QS4fRLlJqiz6I9gkQ7-2BHGkFomaz76rVk-2FW8eHnOjA4nV8EKem9zIn4ZjPCUP6HPTrTwc6GnSD4zE2UN4QYBSJDFV8uEaFhPSKsuTkVmWe2D0-2BGmJCyhC1-2BrG7vLbFEejTZA1seDAouPV-2BW0lE-2BrefRWzWtDCPpWUMmOuHk4DZRLedI5qM8II-2BecIhv0615RSxVVF11oWn55UYB3aEmswZIelDmls3DouZic1ge4-2BalFZTuXYIUxGp4wkmXNYILyPufGwIAOHZuKnJkS8ft4-2FsxWamv8KN6OpKqMiwRIgkS7nxZONbNUQpkwBq92Z55D5I-2FjM86E98RF45583AruWIk4J-2BuZZRi81gmThvy2gtHjJPJuZX4j9qZe-2BrxXJZkpQZn0QFmtJxtmcrdW-2FiQrffl0PLS-2Fw9oQg-2F2NyoFA0bZUlESG1tNvARY61tSUuNuP00kcHpbMAgSrWapxVq-2FX0Ab9zfo9e4p0pdNeJ5VHmHJcCiPA-2FZSlpCMxgNAw5L38H3O1-2BSIiMndQQCixvU-2FVWdBAMfnPI-2F2hWv2-2B8v-2FrXvXc8JkD09YSkkqxrSHAD2jx0sWhRhJfK6fMe-2B4-2BG81CFo4dzSRyHdCYc2FkFrfJR5IVIFQED6AVsT7dcmleMj3g9AsbBkieoN3lJ4qEPDsLQq9RwlaYjB5MPRaZOqoeVdCYylE7TouOIf1-2BZLfJGuioVXC3PH54BN1mi426cf3o3xV52W04N77DDiovULQRzgfKQBDjGH7ZbO-2FdQA3njI44VvuUbL7696W2V-2FK7HkXtE9eJiSiyBP10W2cSmTo2a0U8faVQJ4oJeJuBcOZkSmU9Wnd5hegzqT0-2BVWNIfbCW0P-2FzOHzx2nfMvSpfX8PgybcdfHmnWOLpWutnYSEQQpuKtvYzM8t31lpEOF9Bd12-2FWSzVnY4m0ecohqweoyMbUDgCjy4lcmoPaPy6EouaaQ5pRE50915Gq5IJMMUvZkQR4BYlEcdkNtw-2F6vSi0fEKIUIPKE1ysqXZieARFjucczhTXHLIkZO4jpVTApBAaVu80W2xsmv-2FAgSUgIQomhZg3Nk1nKBa6ryji4ZeJYAFknbEv1N061a90q9SxOEMekmD2RtMKYrwemPBBRXyARg6-2B4rMGsXrndpixHb5wc2mfYCMJzWLvysLnepSs5x8cp6e1GGWb7g-2FpM-2FrpGDDG3o8d3W92UxVRey58xP9WqozwpJn6cgPEBnEkJOSDm8zg-2FNdwomuFTzvkmDov96sCeVKghDJK1kVnc9uCNKBtGk2CK-2B7CtviB5QfOsGhbNXxuFPbqtGClDNyWIm4D-2FsFfgf1T71o-2B8JV8TsH-2BOBAafH3tDwZOUgdA-3D-3D_a6oQc7tnfcb0GKvoO27fPkrQ0ATQyF1SDBXJOg7-2FbuQhXVPj4Xyb2uoOHVTH6-2Bbp3ZJKp4eYceVvbF51DBg3il2mvmhbn9g-2BXLggtGPlwyLgPZ-2BcyJEzinda0J-2FHHylZ1a1-2Fk2Iih0YyqGgUkIfz-2BvqqwR9wA53yLDA7G4Pts-2F8NYRiEMQZRj3-2FH98CSi5g3JK5KsTeFeek0hOcb8oTm28f5eMMFoyM3KvL4YpfQtsk-3D>
> 
> My only suggestion is, make sure you have 100% authority otherwise you will 
> not make it, people get scared easily and USD is a major change.
> 
> jb
> 
> 
> 
>> I'm definitely something of an interloper on this list, so apologies for the 
>> occasional naivety my questions. :)
>> 
>> On Fri, 30 Aug 2019 at 23:49, Matt Lind <speye...@hotmail.com 
>> <mailto:speye...@hotmail.com>> wrote:
>> Models are not really comparable to USD. Models are more similar to 
>> Houdini's concept of Digital Asset than a scene.
>> 
>> The purpose of a model was to be a container for an asset so it could be 
>> more easily included in large scenes and independently manipulated with 
>> regards to versioning and level of detail control. The main message of 
>> ‘Sumatra’ and DS was that artists were to be removed from the burden of low 
>> level manipulation, such as setting key frames, and able to focus more on 
>> higher levels of control such as choreography via animation mixing.
>> 
>> XSI Models are derived from the “hierarchy” (.hrc) from predecessor 
>> Softimage|3D. One could argue the Model is a superset of the .hrc as the 
>> main difference is the addition of the animation mixer (independent 
>> timeline). The .hrc had level of detail control and other mechanisms, but 
>> they were rarely used due to lack of tools to do it in a practical manner by 
>> the end user. The Softimage|3D implementation required a lot of digging 
>> through menus and strong self-discipline in organization of files. For some 
>> operations, one had to jump out to the command line and use DbTools – a 
>> proprietary environment for running shell scripts developed by Softimage.
>> 
>> Softimage|3D had an ASCII text scene file format which related multiple 
>> files, this was closer to the concept of USD. The main file was the Scene 
>> Description (.dsc) which contained all the high level information of what 
>> elements were in the scene and how they were related. This included 
>> relations such as parent/child, master/slave relation of constraints, light 
>> and model associations, groupings, custom effects and their parameter 
>> settings, asset LOD, and the list goes on. It even includes position of 
>> nodes as represented in the schematic view, The Scene Description was 
>> accompanied by the Scene Setup file (.sts) which contained description of 
>> the user's environment such as how the viewports were arranged, current 
>> settings, render parameters, etc. All the other files pointed by the Scene 
>> Description and Scene Setup were binary files and contained the actual 
>> content (cameras, lights, models (hierarchies), materials, animation, …). 
>> This meant a scene was a conglomerate of many files – handy for versioning 
>> and substitutions, but took forever to load/save when the database started 
>> to fill up. A single scene could consist of thousands of files, and each 
>> file would have to be checked individually for version collision, and sync 
>> with the other assets in the database. If scene save operation was 
>> interrupted (e.g. crash), you had many orphaned files floating around in 
>> your database creating all sorts of havoc. Since the default number of 
>> versions kept was 4, and all hard drives of the day were disc drives with 
>> small caches and slow spin rates and 10 Mbps ethernet (if lucky), it took 
>> forever to get work done. That was a strong motivation behind XSI using a 
>> single file for it's scene file format, and the .scntoc to mimic (to a much 
>> lesser degree) the Scene Description. Ironically, Alias|Wavefront did the 
>> exact opposite as Power Animator used a single file scene format, but 
>> migrated to the Softimage|3D style with Maya.
>> 
>> USD is more robust in that it's a rule based language to do the work of 
>> assembly and has some amount of intelligence to handle collisions and other 
>> problems. XSI models had limited ability to do that in the delta, but it was 
>> self contained. XSI Scenes had some back door exceptions to the rule to 
>> accommodate models in certain situations, but otherwise were passive and not 
>> available to the user to manipulate. The Softimage|3D scene description 
>> language was more primitive than USD in that it was more like a passive list 
>> of commands to execute than a language with decision making intelligence. 
>> Although error checking existed, it was largely assumed the contents of the 
>> file were ordered and compliant. If a model was listed twice, for example, 
>> the parser would not catch it and made every effort to import the model and 
>> establish all the relations. It would be left to the other operations 
>> downstream to catch the problem and report it.
>> 
>> USD isn't rocket science, but it serves a very important role that's been 
>> long needed.
>> 
>> Matt
>> 
>> Date: Tue, 27 Aug 2019 10:13:05 +0100 From: Jordi Bares 
>> <jordiba...@gmail.com <mailto:jordiba...@gmail.com>> Subject: Re: Thoughts 
>> on USD in comparison to Softimage ‘Referenced Models’ To: "Official 
>> Softimage Users Mailing List.
>> 
>> I guess the concepts are rooted in our reality and therefore it is only 
>> natural the approaches are not that dissimilar, but it is fun to realise 
>> Softimage Models were so advanced at the time as to be compared and all to 
>> USD.
>> 
>> IMHO USD is a major leap forward and models and references are a minor 
>> attribute as the real meat is the whole versioning in combination with 
>> layering which somehow makes me thing of XML document conversions for the 
>> web and data mining but I digress..
>> 
>> USD is a framework and the scope is enormous, to the point that you don?t 
>> need Alembic if you don?t want to, and chances are materialX becomes 
>> irrelevant as well. I see the Houdini implementation presented at Siggraph 
>> and it is in my little knowledge a true disruptor to the point that if it 
>> will leverage scale to the masses, something we don?t have yet so I expect 
>> companies to start exploring it and moving towards it real fast.
>> 
>> Furthermore, Apple is amongst many big companies investing tons of money 
>> into it as they have decided it to be their standard in the iOS and OSX 
>> content system, for all VR expect to see a lot of USDZ (the compressed 
>> version) and as such, I feel the industry money being pouring into USD will 
>> become very obvious very soon.
>> 
>> Then you add Hydra to the mix and the whole concept of a render engine 
>> becomes quite more subtle as we will see the real differences between them 
>> in how they implement algorithms? right now there are many other important 
>> tasks the render engine does that via Hydra it won?t (think the deep 
>> integration of Mental Ray with Softimage but in a generalised way?) Meaning, 
>> we are going to see speed increases on the pure raytracing more than texture 
>> management so I hope that allows these engines to focus on what is important 
>> and for us artists to move to the engine because we need those features.
>> 
>> IMHO this is a whole new world bigger than reference model, this is proper 
>> asset management and rendering pipeline all in one.
>> 
>> My 2 cents jb
>> 
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