Katherine Esposito <[EMAIL PROTECTED]>

> I'm researching a magazine story on spam and have the following question 
> about this strategy below.

> Question: It seems that these is all well and good for the very responsible 
> marketers out there. But what about those who are not so responsible?
> What are the percentages of one versus the other?
> How many third-party email address providers are completely ethical?
> k.

Very hard to quantify responsible email marketers, but I'd venture that 
MY mail is 99% IRresponsible, ie; 1 in 100 isn't spam (and I get a lot 
of both).

*snip* DMA Guidelines for Online Commercial Solicitations approved by AIM's

Simple question ...

Why should I (or anyone) *have* to opt-out of something they never 
requested?  If mail standards were in any regard consumer-leaning, they 
would be entirely OPT-IN ! If I didn't opt-IN, then don't send it.

The way the DMA is attempting to slant them, they say  hurt me until I 
scream no, (loudly!), I'd prefer they not hurt me in the first place, 
make them opt-in!

Ken


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