The Archive of Digital Art (ADA) features
Elke Reinhuber exploring the layers of here, now and maybe Read the full Feature article and interview here: Elke Reinhuber, Artist Feature, 2022<https://www.digitalartarchive.at/features/featured-artists/featured_artist_elke_reinhuber.html> Check out Elke Reinhuber’s Profile on ADA<https://www.digitalartarchive.at/database/artists/general/artist/reinhuber.html> Teaching lens-based media means for me also teaching to see, to watch our surroundings with fresh eyes, to challenge my students' views and to nudge them towards understanding how physics, genetics or neuroscience could shape their image of the world. * Elke Reinhuber We are happy to announce a new Artist Feature about the media artist and researcher Elke Reinhuber (DE). Based on her ongoing research in expanded photography, the artist has been working since the 90ies with various mediums and disciplines such as time-based media, immersive environments, Augmented and Virtual Reality as well as performance. Elke Reinhuber’s artistic path is represented on ADA with a distinctive selection of 30 works of her oeuvre. Shifting between different layers of realities and trying to reveal unseen phenomena in our daily life, Elke Reinhuber often creates unusual, playful scenarios and dream-like worlds for the spectators to provoke new perspectives and question the familiar environment. Her training and experience in industrial photography with a focus on architecture has a profound influence on her interventions in public space, for example when selecting exceptional locations, which are often a central element to her work. Reinhuber gives her audience the opportunity to reflect on our state of existence: Where do we stand now? Where are we heading to? Are we really present? Can we trust what we see? And we might further realize a paradox we may have been facing over the past years: the more capable our technology is – whether in decision making, imaging, or any other domain, the more we might lose sight of quintessential questions like: What exactly are we looking for? Biography (short) Originally from Germany, Elke Reinhuber was teaching and researching at Nanyang Technological University (NTU) in Singapore from 2014-2020 and joined SCM City University of Hong Kong in 2021 as associate professor. She has been exhibiting her work since 1996 all over the world in various photo museums, art galleries, festivals and different venues, such as ZKM Karlsruhe, GRID Photofestival Capetown, ADM Gallery Singapore, V&A London, NEoN Festival Dundee, Kulturforum Berlin etc.. Text & Interview by Carla Zamora March 2022 ADA Archive of Digital Art www.digitalartarchive.at<http://about/www.digitalartarchive.at> ADA Team Oliver Grau (Head and Scientific Conception) Carl Philipp Hoffmann (Project Manager) Carla Milena Zamora Campos (Researcher & Editor, Helpdesk) Alejandro Quiñones Roa (Research associate, Helpdesk) Max Resch (System Administrator, Programmer) Michael Perl (Data Scientist) Laura Ettel (Research associate) Isabella Iskra (Research associate) Alexander Wöran (Research associate) Wendy Coones (Coordination)
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