On Sat, 2 Nov 2002, John Carmichael wrote:

> Hello Sundial Sellers and Buyers:
> 
> I used to be afraid to ask my clients for 100% thinking that it might scare
> them off from purchasing. So, I only collect a 50% deposit from my customers
> when they order. This worked fine until my last order when my customer got
> fired from his job as an American Airlines pilot and then couldn't afford to
> pay the remainder (a thousand dollars) after I finished his dial.  So here
> it sits, unclaimed. (It's for Bixby Oklahoma, so I'll never be able to sell
> it to someone else).  This is the first time after 76 dials that someone has
> reneged on an order after paying the 50 % deposit.

Can you say "wedge"? Can't that dial be mounted on a plane parallel to the
horizontal at Bixby, OK? Move it +/- 5 degrees and it would hardly be
noticeably off level! In some cases, the angle would add to the skulptural
appeal.

> Do you think I should change my policy to 100% like Jim does?  What do you
> do Tony or any of you other sellers?  Do you think that it makes a
> difference if the sundial is very expensive (Jim's sundials cost about one
> tenth what mine do).  Do you think the shaky economy means that 100% is
> advisable?

I am an engineer, not an artist, so I do come from a different financial
world. (One could say smaller paychecks, but more reliable ones!) In my
business, I and my customer are bound by contracts. Creating a custom
skulptural design needn't be all that different from creating a custom
piece of electronics or software. Perhaps you need to move towards more
formalization of the implied contract with your customer, with payment in
phases.

Off the top of my head, there would be design study resulting in an
initial proposal; this is sometimes "eaten" by the contractor, as a cost
of doing business. Once you and the custoemr have an initial agreement on
the scope and general layout of the project, you should draw up a
specification that is detailed enough to ensure both parties have a clear
understanding of what the finished product will look like, exactly what it
will do, and what you will do, in terms of installation, maintenance, etc.
At that time, you should be funded through the detailed design, in
advance. When detailed design is completed, both parties agree on it, and
you should be funded for time and materials to build it. That, of course
is probably the biggest chunk of payment. Finally, once the dial is
completed, you should be paid, in advance, for installation. 

One significant point comes up in these mental wanderings: You need to
establish a fair price for your artistic labor, and estimate (I'm sure you
already do) the hours it will take to complete a job. Those numbers should
produce a straight-forward hourly rate, clearly explained in the contract.
This would be a repeatable basis for estimating the initial cost or value
of your art. As with other art forms, any subsequent *change* in value is
almost completely driven by subjective issues of artistic merit and
supply-and-demand.

> p.s I had another customer die on me last summer during the design phase
> before his sundial got built.  His name was Paul Ecke Jr. (a very famous
> poinsettia grower and my former boss) and he was going to fund a monumental
> sundial to be built at California State University in San Marcos.  He didn't
> provide for it in his will, so it's unfunded and probably won't get built.

I HATE it, when that happens! If you have any written correspondence from
him, you might be able to convince his executor(s) to consider funding the
monument in his honor...

Dave
37.28N 121.97W

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