Ivar Janmaat wrote:
World wide pc sales = 220 Million units a year.
At an average price of say 1000 dollar this amounts to 220 Billion
dollar a year turnover.
Say 1 % of those pc's are replaceable by Sun rays in countries like
The Netherlands, Korea and other countries with fast amounts of
broadband available at relatively low prices.
So this would create an extra yearly turnover for Sun of about
2.200.000 x say 500 dollar (server + sunray/per seat) = 1.1 Billion
dollars.
Can anyone explain to me why Sun would NOT be moving in this direction?
Because this is not our direct business. Our
strategy is to enable partners to succeed in this
sort of space. I suppose I'm not talking out of
school if I say that various ISPs have looked into
this, and perhaps still are. They are the ones
positioned to offer this service.
Please lobby Adobe for a (current) Solaris x86
acroread. IMO this is our biggest desktop gap
(we're pursuing alternatives here - should have an
acceptable alternative solution in Nevada but a
real acroread would be ideal).
-Bob
Unfortunately Sun sales is totally focused on server sales at the moment.
I am wondering what WE need to do to change this.
I want to change this because it's a great product and it deserves
much better marketing.
Just an example:
Sun T2000 and T1000 servers have a 60 day try and buy programs when
they first ship and there is a lot of media attention.
UPC (dutch cable company) just gave me a 6 month try and buy digital
TV Mediabox.
When the Sunray 2 gets released..........no try and buy
program.........when you ask about it marketing needs to think about it.
Arrgh!
Getting the Sunray out in the field is not only a technical issue.
It's a marketing issue and I think Sun should take the lead.
Ivar
[EMAIL PROTECTED] wrote:
I came across the excellent Think Thin article discussing Sunray as a
mass
market consumer appliance (
http://blogs.sun.com/roller/page/ThinkThin?entry=consumer_sun_rays)
too late to
post a comment. The conclusion I drew from reading the comments was that
although it had great potential to the non-power user, support would
be an
issue when catering for application type issues of the "how do I"
kind (such as
"how do I run this .mov attachment that my son has emailed"). Also I
gathered
that in order to lessen those calls a sizeable infrastructure and well
integrated desktop would be needed to make the user experience as
familiar and
simple as possible.
Looking at Sun's focus in the last year of Grid service (both cpu and
storage),
the growing interoperabilty with Windows and proven support record
it seems
that Sun, itself, has most of the elements in place to provide such
a service.
I am guessing it would require alliances with ISPs to offer something
like the
"$25 a month [EMAIL PROTECTED] device (with compatible printer)". In such a
partnership,
the ISPs could act as resellers and provide end-user support and Sun
could
handle second line desktop grid related issues to the ISP. I know
support is
still a thorny issue when it comes to peripherals such but ISPs have
supported
modems and pc connectivity well enough up to now. I can't see why a
dedicated
Sun Ray trained team can't handle "compatible" printers and scanners
Given Sun's willing-ness for innovation and trying new things I would
not have
thought a Sun supplied Desktop Grid service marks a seismic change.
With a bit
of luck and the "Ray in every room" potential it could be Sun's
success story
equivalent of the ipod.
Infact now that I have given them the "Ray in every rooom" marketing
slogan
with wish to promote this thing they should get started right away
Paul
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