On 16 May 2013, at 05:24, Richard G Elen <[email protected]> wrote:
>> Ambisonic B-format or even UHJ-format delivery has an opening here, provided >> the bickering stops and a concerted effort is made to lobby the players >> involved, because for a reasonably moderate bandwidth overhead, these >> outfits now can deliver a data file/stream that can be played back in >> stereo, binaural, surround, and the decision can be pushed to the end-user >> environment. > > This is another version of the "lobby the record companies to adopt xxx > technology" argument, which never worked in the past. Nope. Screw the record industry. This is "lobby the distributors". Google, Apple, Amazon, these are the driving forces, they call the shots, not the record industry. Each one of them is going to try hard to differentiate themselves from the rest of the competitors, each one of them has a lot of muscle to get stuff they want from the content providers if that means the content providers can gain ever-so-little power back over the distributors calling the shots. e.g. if distributor A can get the content providers to allow them to exclusively distribute UHJ-stereo at a digital lossless format, while charging $1.29 instead of $0.99 provided they can get an exclusive, and market the living shit out of it, to differntiate their digital storefront from the others, meanwhile distributor B may get a deal for B-Format for a $1.49 while distributor C gets stuck at $0.99 for lossily compressed stereo, then the content providers gain by increasing their revenue, and each of the distributors gains by hitting a different sweet spot in the market. Not saying that's exactly how things would be carved up, but that's just a thought experiment. You want to save money, you go to C, you want the best of the best, you go to B, you want a better quality, with some ambience and a no-head-ache file compatibility, you go to vendor A. Overall revenues increase, vendors can differentiate their stores from each other, so they gain, and customers gain because they have more choice. Record companies have become as irrelevant as mobile phone companies. What matters at this point are the platform providers, be that Apple, Microsoft, Google, Samsung. Ronald -------------- next part -------------- A non-text attachment was scrubbed... Name: smime.p7s Type: application/pkcs7-signature Size: 4853 bytes Desc: not available URL: <https://mail.music.vt.edu/mailman/private/sursound/attachments/20130516/858a7f3e/attachment.bin> _______________________________________________ Sursound mailing list [email protected] https://mail.music.vt.edu/mailman/listinfo/sursound
