Ethanol Boom Cheers Grain Farmers, Pinches Food Makers
By Lauren Etter, Ilan Brat and Steven Gray    Wall Street Journal
January 18, 2007

The surge in corn prices ignited by the ethanol boom is rippling 
through the nation's economy --- from the Farm Belt to Wall Street to 
the office soda machine.

The price of corn, the nation's No. 1 crop in total production, and 
an ingredient in products ranging from sugary syrups to chicken feed 
to tortillas, has doubled since this time last year to $3.66 a 
bushel, despite an abundant harvest, and is inching toward the rarely 
breached $4-a-bushel mark.

-  The Issue: The ethanol boom that has sent corn prices soaring is 
now rippling through the economy.
 
-  The Debate: Whether increased fuel-ethanol production is worth the 
economic cost of higher food prices.
 
-  What's Next: If corn prices stay high, producers of such products 
as meat, packaged foods and soda may have to raise prices further.
 
Driving the run-up is an unprecedented demand for ethanol, a biofuel 
typically made from corn that many policy makers are counting on to 
help wean the nation away from foreign oil. President Bush is 
expected to intensify demand by calling for yet more production in 
his State of the Union address next week.

The new demand has much of the agricultural economy humming. As corn 
rallies, farmers, emboldened by the higher prices or planning to 
switch to corn or expand their acreage, are buying new farm equipment 
from makers like Deere & Co. and CNH Global NV's Case IH. They are 
spending more on seed from giants like Monsanto Co. and DuPont Co. 
and fertilizer from companies like Mosaic Co.

Meanwhile, big food companies like Tyson Foods Inc., the giant 
chicken processor, and ketchup maker H.J. Heinz Co. are feeling the 
pinch. Bottlers of Coca-Cola Co. and PepsiCo Inc. soft drinks are 
raising prices, partly to offset the rising price of high-fructose 
corn syrup, the dominant sweetener in sodas.

At the center of the tumult, ethanol manufacturers like 
Archer-Daniels-Midland Co. are caught between the combination of 
rising corn prices and falling oil prices, which make ethanol less 
attractive. Though ethanol benefits from tax breaks and other 
subsidies, those incentives generally go to the companies that blend 
it with gasoline to make motor fuel, rather than to ethanol producers.

As corn prices rise, farmers are racing to cash in. Leon Corzine in 
Assumption, Illinois, is planting 95% corn on his 3,000-acre farm 
this year, up from 50% in 2002. The prices he now gets for corn are 
well above the $2 to $3 a bushel he has come to expect. Largely as a 
result, he has spent $300,000 on trucks, tractors and grain storage. 
Last year, Mr. Corzine built an additional grain-storage unit, an 
investment equivalent to about $1.50 per bushel of corn. With corn 
prices up, he has already recouped that investment.

"I paid for that grain storage in one year," says Mr. Corzine. 
"That's very unusual."

At H & R Agri Power Inc., a Case IH dealer with five locations in 
Kentucky, orders for combines --- the giant machines that help 
harvest the corn --- shot up 54% from a year earlier in the last 
three months of 2006, and tractor orders climbed 25%, says President 
Wayne Hunt. Just this week, two groups of farmers came to an H & R 
dealer to explore buying combines for the cotton fields they are 
switching to corn, he says.

The increased demand for corn is also driving up sales of nitrogen 
fertilizer, which corn requires in heavy doses. Mr. Hunt estimates 
nitrogen fertilizer sales at his eight Kentucky farm-supply stores 
this year will climb 10% to 12% from 2006.

"We think agriculture's future looks pretty bright right now," says Mr. Hunt.

Corn prices set their current record of $5.50 a bushel in 1996 as 
prices soared in response to a supply shortage caused by lower 
production and stronger export demand. The average price of corn from 
that year's crop was $3.24 a bushel --- also a record.

Today's high prices, by contrast, follow a 2006 corn harvest that the 
Agriculture Department last week estimated at 10.5 billion bushels. 
That is down slightly from the previous year's crop, but it is still 
the third-largest on record. Even so, the average price for the 2006 
corn crop is expected to reach $3.20 a bushel.

With more ethanol plants under construction, demand for corn is 
expected to increase in the years ahead. Ethanol production totaled 
about 4.9 billion gallons last year, up from 3.9 billion the year 
before, according to the Renewable Fuels Association, the trade 
organization representing the ethanol industry. Next year, production 
is expected to reach more than six billion gallons.

Corn's rally has been a headache for the livestock industry, which 
consumes nearly 60% of the U.S. corn crop. Pork-production costs have 
increased 25% from last year, according to Ronald Plain, an 
agricultural economist at the University of Missouri-Columbia. At the 
end of last year, Tyson Foods Chief Executive Richard Bond warned 
that higher corn costs would eventually mean higher meat prices at 
the grocery store.

Last week, Tyson opened a cattle-feeding facility in Argentina. 
Analysts say this move might signal the beginning of a trend toward 
shifting meat production overseas. "Ethanol is going to drive 
incremental investments related to the meat industry elsewhere," says 
David Nelson, an agriculture analyst at Credit Suisse Group.

Food and beverage producers, too, are feeling cost pressures -- and 
in some cases higher corn prices are trickling down to consumers. 
Bottlers for Coke and Pepsi are being buffeted by increases in the 
price of high-fructose corn syrup.

Rising corn prices are one factor behind the increases in soft-drink 
prices that began last year and are expected to continue this year, 
totaling about four percent over 2006, says Bill Pecoriello, a 
beverage-industry analyst with Morgan Stanley. The sweetener accounts 
for about ten percent of the cost of goods for Coca-Cola Enterprises 
Inc. and Pepsi Bottling Group Inc., Coke and Pepsi's largest 
bottlers, respectively.

Rising corn prices could also affect Coke and Pepsi themselves, 
though to a lesser extent, says Mr. Pecoriello. Corn syrup accounts 
for as much as 3.5% of Coke's global cost of goods sold. Corn used in 
PepsiCo's Frito-Lay snacks and in the syrup used in Gatorade and 
Pepsi's fountain-drink business makes up about two percent of such 
costs.

In an interview yesterday, Stephen W. Sanger, chief executive of food 
giant General Mills Inc., said increased demand for corn would likely 
cause a spike in the prices of other commodities as farmers devote 
more acreage to the crop. "Corn isn't a central item for us in the 
cereal world, but we use a lot of wheat in our cereals and dough, and 
oats are an important grain for us. We'll look to offset those price 
increases with productivity," Mr. Sanger said.

During a conference call with analysts in November, Heinz executives 
warned that commodity costs this year would be higher than initially 
expected, partly because of the rising cost of the corn sweetener it 
uses in ketchup. In an interview this week, Art Winkleblack, the 
Pittsburgh company's financial chief, said Heinz's overall sweetener 
costs would be up $10 million more than expected this year.

So far, Mr. Winkleblack said, Heinz hasn't raised the price of its 
ketchup. However, it has stopped offering 99-cent-per-bottle 
promotional pricing. And it has "upsized" from 24-ounce ketchup 
bottles to 46- and 64-ounce bottles, called "Fridge Door Fit," that 
sell for higher prices.

At supermarkets, analysts say, higher prices for beef and pork will 
likely cause price-sensitive consumers to buy less expensive cuts of 
meat, or even chicken.

With petroleum prices down to $52.24 a barrel, the lowest level since 
May of last year, rising corn prices are eating into ethanol makers' 
margins. Every $1 increase in a bushel of corn adds about 36 cents a 
gallon to the production cost of ethanol, according to Agriculture 
Department estimates.

This week, investment bank UBS AG lowered its earnings target for two 
boutique ethanol firms, VeraSun Energy Corp. and Aventine Renewable 
Energy Holdings Inc. in light of higher corn prices. Also this week 
Citigroup Inc. raised the risk profile of Archer-Daniels to high from 
medium.

ADM is counting on farmers to ramp up corn production, which could 
eventually bring prices back to lower levels. "Farmers have a strong 
incentive to plant corn given today's relative value of corn to 
soybeans," says Ed Harjehausen, senior vice president of ADM. "Based 
on current prices, many believe that farmers will substantially 
increase corn production this year."

The Renewable Fuels Association maintains the ethanol industry will 
be able to ride out this volatility relatively unscathed. Dan Basse, 
president of Chicago research firm AgResource Co., says that while 
the "bloom is off the rose" for ethanol producers, they still have 
some room before commodity prices eat up their profits.

For ethanol producers to become unprofitable, Mr. Basse estimates 
corn would have to reach $4.80 a bushel while ethanol prices would 
have to drop to $1.60 a gallon. Ethanol now is about $1.93 a gallon.

Betsy McKay contributed to this article.



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