Auto Bailout: Ecological Sustainability Before Economic Viability
By Robert Weissman
December 19, 2008

Thank you, George Bush. The federal government is finally acting to protect
the auto industry from failure.

The $17.4 billion in loans for GM and Chrysler is not going to be enough to
rescue the industry -- but it will keep these companies going until the next
administration takes office.

The Big Three will be back for more money soon, and Congress and the Obama
administration will have an opportunity to structure an appropriate bailout
package.

A very unfortunate consequence of the Congressional debate over the bailout,
and the subsequent Bush administration handling of the issue, has been to
raise the near-term viability and short-term profitability of the industry
as the overriding objective of any bailout.

That's an unrealistic and undesirable goal. Much better would be to focus on
long-term ecological sustainability.

A quick return to profitability is unrealistic, because whatever the deep
structural problems of the industry (and they are legion), the proximate
cause of its revenue shortfall is the collapse of auto sales and the
deepening recession. U.S. auto sales are down by more than a third over the
last year, crushing U.S. and Japanese automakers alike. As long as the
recession persists, the automakers are going to struggle.

The emphasis on rapid return to viability is undesirable on at least two
counts.

First, from Democrats and Republicans alike, it is associated with unfair
demands for new rounds of concessions from auto workers. These demands
ignore three decades of steady concessions from auto workers, including
terms in the 2007 contract that start many new workers at $14 an hour. These
demands imply the abrogation of promises made to retired workers, including
by slashing existing health insurance benefits and possibly pension
payments.

And the demands suggest -- explicitly from President Bush and Congressional
Republicans -- that unionized workers reduce their wage levels to those of
non-unionized workers in Japanese company-owned plants in the United States.
Not only does this aim to destroy the benefits of unionization, it pushes
down the wage structure of working families at a time when economic recovery
depends on increasing the buying power especially of debt-burdened low- and
middle-income consumers.

The emphasis on viability also threatens what must be the highest priority
regarding the auto industry, which is to transform it into providing modes
of transportation that do not imperil planetary well-being.

It is true that the long-term viability of the companies certainly rests on
their ability to transform their product mix, sell much more fuel efficient
cars at a reasonable cost, and undertake major investments in transformative
technologies. Ultimately -- and in the not-so-distant future -- this must
mean abandoning the internal combustion engine.

But current market realities are different. In the short term, gas prices
are low, and the consumer love affair with hybrids is over (or at least
suspended). The Big Three aren't good at making fuel efficient cars that
make them money, and it will take work, time and money for them to learn.
And transformative technologies will require major new investments in R&D,
and then physical plant; companies being pushed to turn around their balance
sheets in a matter of months are in no position to do this.

The United States needs its auto industry. The economic cost of failure to
the industrial Midwest and the entire country would be overwhelming. The
direct costs to the government (health insurance, unemployment benefits,
lost tax revenues) would by far outweigh the costs of bailout. A collapse of
the industry would transform the recession into depression. It would vastly
worsen the situation on Wall Street. It would worsen the U.S. trade deficit,
which is a major source of long-term concern for well-being and even
functioning of the global economy.

And the country needs an auto industry for positive reasons: It needs to be
able to manage its own transportation needs on an ecologically sustainable
basis.

The country, and the world, needs a revolutionized transportation sector.
This crisis is the opportunity to achieve that transformation. But it will
be an opportunity lost if success is measured by short-term "economic
viability" of the Big Three.

When they come back to Washington, the primary demand on the auto companies
should not be to show their plan for viability. It should be to work with
the government (or under the government, or for the government) to develop a
plan to change their product mix and for steady and long-term investments in
new technology. Implementing such a plan will take time and large-scale
investments, and much of money inevitably will have to come from the public.
The government should impose very strict fuel efficiency performance
standards, to be followed by medium-term requirements to sell zero-carbon
emission cars. The government should have an ongoing role in monitoring and
directing auto company investments to ensure these objectives are met. To
level the playing field, these contractual arrangements should be
accompanied by new fuel efficiency and carbon-free regulatory standards
applying to all carmakers.

The financial crisis, the deepening recession and the climate crisis each in
their own way require abandoning a belief that unregulated markets can best
measure (and reward or punish) economic success. Detroit does need to find a
way to be economically viable over time, but the preeminent need is to
ensure that auto manufacturing is viable for the planet.

Robert Weissman is editor of the Washington, D.C.-based Multinational
Monitor, <http://www.multinationalmonitor.org> and director of Essential
Action <http://www.essentialaction.org>.

(c) Robert Weissman

This article is posted at: <
http://lists.essential.org/pipermail/corp-focus/2008/000308.html>.
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-- 
An economist is a surgeon with an excellent scalpel and a rough-edged
lancet, who operates beautifully on the dead and tortures the living.
  - Nicholas Chamfort
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