I would add this:

"...at a reasonable cost, with availability on the platforms that
people want to use..."

The technology is an issue in that it drives the attractiveness of
those platforms, along with the reliability, ease of use, convenience,
and availability of the platform and the risk of censorship or
interruption of the platform.

DRM - at the consumer level - fails on most counts.  As a utility feed
source for a low-power, solar-powered FM service, I believe it has
merit.

Good ol' analog shortwave remains the technology of "last resort",
IMO...which is why the loss of transmitter capacity and the loss of
the "last frequency" to serve a particular target area is particularly
troubling.

Leveraging cellphone technology is perhaps the greatest opportunity in
many developing regions; for many, their cellphone is their most
important asset and one they rely on extensively.  It provides
convenience and ease-of-use benefits that can be challenges for
shortwave, but no single method is perfect.

My own two cents.

RC

On Wed, Oct 24, 2012 at 8:37 AM, Greg Majewski
<[email protected]> wrote:
> What will save broadcasting is the desire to get information out to a large
> number of people at a reasonable cost.  The technology used is not the
> issue.
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