"There are a number of "rents-by-the-hour" radio stations nationwide like WNWR 1540am( in Philly) and others that seem to survive just fine, I wonder why it doesn't seem to work as well on shortwave where the potential audience is so much bigger? CRAIG"
Probably because there aren't many people in North America who listen to shortwave. The Internet has a potential audience of billions, but putting up a website isn't going to steer them to you.
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