Thanks for that Randy. Echoing your themes: the global home page, and especially the US home page, do seem to assume people will jump right into general purpose mapping. The underlying assumption seems to be 'if *they* only had known OSM exists, they'd become dedicated mappers'.
I think there is more potential in pulling people in via interest areas. Maybe it's specific POI types ( http://www.poi-factory.com/ ), or social goals, or clubbing, or Realtors, surfing spots, mosques, environment, amusement parks, or whatever. I know I've brought in a few on water fountain mapping, who would not otherwise have seen a meaning in mapping via osm. There are plenty of organizations that could contribute users in narrow areas. Rails to Trails Conservancy springs to mind, as do The Nature Conservancy and Ducks Unlimited.
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