I forgot to mention. One area where branding can come in handy is in identifying a niche in which the brand establishes a reputation for expertise.
If running Linux and having it explicitly supported by your hardware is critical to you, then you are part of the market that brands such as Tuxedo <https://www.tuxedocomputers.com/en> and System76 <https://system76.com/> are seeking. (The latter even makes its own distribution <https://pop.system76.com/>!) Conversely, if you want to support brands that identify your needs as explicitly worthy of support, then giving them your business will contribute towards keeping these brands healthy. - Evan
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