With due respect sir, no, they couldn't have.

Marvel placed up the rights to several of their characters as collateral for
the capital to produce Iron Man; if it had tanked they would have been in
dire straits. The strategy they used to get Iron Man filmed was discussed
quite a bit due to the risk the company was taking.

On Fri, Apr 16, 2010 at 12:29 PM, Van <[email protected]> wrote:

>
>
> On Apr 15, 8:56 am, Jason Service <[email protected]> wrote:
> >
> > But if Iron Man had been the next Ghost Rider, they all would have come
> > crashing to the ground.
>
>
> With respect, sir-- no, they wouldn't.
>
> Marvel is making these movies themselves.  They're paying for them
> themselves.  They're producing them themselves.
>
> If IRON MAN had been a financial disappointment, Marvel would not have
> immediately gotten out of the movie-making business.  They simply
> would have re-tooled things, brought in a different creative crowd (as
> they're apparently doing anyway!), and kept the ball rolling.  No way
> would they have just given up.  They have too much invested in the
> entire enterprise.
>
> --Van
>
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