Yep.  Even after Dark Knight, ask DC (owned by Warner Bros) how their Justice 
League movie is coming along due to Superman Returns.




________________________________
From: Cary Preston <[email protected]>
To: [email protected]
Sent: Fri, April 16, 2010 1:20:25 PM
Subject: Re: [The Unique Geek] Re: Joss Whedon in Final Negotiations to Direct 
The Avengers | /Film

With due respect sir, no, they couldn't have.  

Marvel placed up the rights to several of their characters as collateral for 
the capital to produce Iron Man; if it had tanked they would have been in dire 
straits. The strategy they used to get Iron Man filmed was discussed quite a 
bit due to the risk the company was taking. 


On Fri, Apr 16, 2010 at 12:29 PM, Van <[email protected]> wrote:


>
>On Apr 15, 8:56 am, Jason Service <[email protected]> wrote:
>>
>> But if Iron Man had been the next Ghost Rider, they all would have come
>> crashing to the ground.
>
>
>With respect, sir-- no, they wouldn't.
>
>Marvel is making these movies themselves.  They're paying for them
>themselves.  They're producing them themselves.
>
>If IRON MAN had been a financial disappointment, Marvel would not have
>immediately gotten out of the movie-making business.  They simply
>would have re-tooled things, brought in a different creative crowd (as
>they're apparently doing anyway!), and kept the ball rolling.  No way
>would they have just given up.  They have too much invested in the
>entire enterprise.
>
>--Van
>
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