Luke, you said:  "I have
seen little to no advertising for Scott Pilgrim, and *as popular as the
book is now* it does not have anywhere near the clout of Watchmen."


Is the book really that popular? I checked the NY Times best seller list and
it is trending HIGHLY on the Paperback Graphic Books list with 6 volumes on
the top 10...but does that mean it has MASS appeal? It seems to me that
Scott Pilgrim is selling a bunch of graphic novels...but the market for
graphic novels seems pretty niche. I had to really search to even find the
Paperback Graphic Book list!

With regard to commercials, i have seen a few, and i watch a lot of cable
channels like FX and Spike so maybe they are focusing their efforts on "2nd
tier (or 3rd tier!)" channels?

I saw Kick Ass on DVD last week for the first time and enjoyed it...i did
not read the graphic novel so maybe i had a better launching point to enjoy
the movie. Regardless, i think these are 'fringe' movies that will produce
similarly to Kevin Smith movies. Clerks had a Box Office gross of just over
$3M, Mallrats had just over $2M and Chasing Amy finally made 8 digits with
just over $12M. After that his films have made over $20M but less than $50M.
It may be that the source material may be too niche for a huge box office
take...

On 8/17/10, Luke <[email protected]> wrote:
>
> Honestly, I think I saw about 2 commercials for Scott Pilgrim on
> actual television.  I think that had just as much to do with the box
> office failure of the film as the competition did.  Watchmen was
> everywhere, and it hit big, even if it had a large drop off.  I have
> seen little to no advertising for Scott Pilgrim, and as popular as the
> book is now it does not have anywhere near the clout of Watchmen.
>
> Regarding Kick-Ass, well, I haven't seen it, and have no intention of
> seeing it.  I was confused by the line about it being beloved by fans
> -- most of the fans I know who saw it disliked the film.
>
> On Aug 16, 9:03 pm, Cary Preston <[email protected]> wrote:
> > http://www.denofgeek.com/movies/565854/why_you_shouldnt_read_too_much...
> >
> > -- Shared with Google Share Button
> >
> > Interesting insight, even though the two movies are on opposite ends of
> the
> > suck scale- Kick Ass was incredibly disappointing.
>
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