I can't say one way or the other with mass appeal, but what I meant
was that a lot of comic fans, websites, podcasts, etc. are really
riffing on Scott Pilgrim (the books) over the last year.  There's a
lot of awareness in the hobby (if nothing else) about Scott Pilgrim
and the movie only added to that.  But you make the point I was
shooting for: Watchmen may be a "graphic novel" but it has a ton of
respect as "straight" literature, whereas Scott Pilgrim is more of a
"trendy comic book" title right now, without the crossover recognition
that Watchmen had.

On Aug 17, 8:37 am, Jason Service <[email protected]> wrote:
> Luke, you said:  "I have
> seen little to no advertising for Scott Pilgrim, and *as popular as the
> book is now* it does not have anywhere near the clout of Watchmen."
>
> Is the book really that popular? I checked the NY Times best seller list and
> it is trending HIGHLY on the Paperback Graphic Books list with 6 volumes on
> the top 10...but does that mean it has MASS appeal? It seems to me that
> Scott Pilgrim is selling a bunch of graphic novels...but the market for
> graphic novels seems pretty niche. I had to really search to even find the
> Paperback Graphic Book list!
>
> With regard to commercials, i have seen a few, and i watch a lot of cable
> channels like FX and Spike so maybe they are focusing their efforts on "2nd
> tier (or 3rd tier!)" channels?
>
> I saw Kick Ass on DVD last week for the first time and enjoyed it...i did
> not read the graphic novel so maybe i had a better launching point to enjoy
> the movie. Regardless, i think these are 'fringe' movies that will produce
> similarly to Kevin Smith movies. Clerks had a Box Office gross of just over
> $3M, Mallrats had just over $2M and Chasing Amy finally made 8 digits with
> just over $12M. After that his films have made over $20M but less than $50M.
> It may be that the source material may be too niche for a huge box office
> take...
>
> On 8/17/10, Luke <[email protected]> wrote:
>
>
>
>
>
> > Honestly, I think I saw about 2 commercials for Scott Pilgrim on
> > actual television.  I think that had just as much to do with the box
> > office failure of the film as the competition did.  Watchmen was
> > everywhere, and it hit big, even if it had a large drop off.  I have
> > seen little to no advertising for Scott Pilgrim, and as popular as the
> > book is now it does not have anywhere near the clout of Watchmen.
>
> > Regarding Kick-Ass, well, I haven't seen it, and have no intention of
> > seeing it.  I was confused by the line about it being beloved by fans
> > -- most of the fans I know who saw it disliked the film.
>
> > On Aug 16, 9:03 pm, Cary Preston <[email protected]> wrote:
> > >http://www.denofgeek.com/movies/565854/why_you_shouldnt_read_too_much...
>
> > > -- Shared with Google Share Button
>
> > > Interesting insight, even though the two movies are on opposite ends of
> > the
> > > suck scale- Kick Ass was incredibly disappointing.
>
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