We should be able to figure out what books they are targeting as competitors but looking at the cover art.
Cover B reminds me very much of Wade and Tavris while D appears to be targeting the higher end books (none specifically come to mind). A is familiar but not like anything on my shelf (must of sold those - just kidding). Any other guesses? Doug Doug Peterson Associate Professor of Psychology The University of South Dakota Vermillion SD 57069 (605) 677-5295 [EMAIL PROTECTED] -----Original Message----- From: Jeff Bartel [mailto:[EMAIL PROTECTED] Sent: Monday, April 05, 2004 3:27 PM To: Teaching in the Psychological Sciences Subject: (Fwd) Your opinion about book covers Some time ago, we discussed how much thought goes into the selection of textbook covers (and whether the authors have any say). I thought some of you might be interested in seeing this email I received today on that subject. They invited me to send it to my students, so that's the URL I've pasted in below (wouldn't want to compromise their random sampling of professors with a snowball sample! Of course, their student sample might now be off a little bit if any of you actually submit it...) Curiously, though, the only difference I noticed between the faculty and the student surveys was the URL. Jeff ------- Forwarded message follows ------- Date sent: Mon, 5 Apr 2004 19:44:33 GMT From: [EMAIL PROTECTED] Subject: Your opinion about book covers Dear Professor Bartel: We're preparing a new Introductory Psychology textbook, and I wondered if you could help us choose a cover design. If you have a minute or two, can you please click on the link below, and give us your feedback on the four cover options? In return for your efforts, we will email you a $5.00 Amazon.com gift certificate. http://survey.pearsoncmg.com/COVERTST5C.htm Sincerely, Seth Reichlin, Ph.D. Vice President, Market Research Higher Education Group Pearson Education 1 Lake St. Upper Saddle River, NJ 07458 ------- End of forwarded message ------- -- Jeffrey Bartel Assistant Professor Department of Psychology Shippensburg University jsbart @ wharf.ship.edu / 717.477.1324 --- You are currently subscribed to tips as: [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED] --- You are currently subscribed to tips as: [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED]
