I poked around and found that there was both a
http://survey.pearsoncmg.com/COVERTST5C.htm
and a
http://survey.pearsoncmg.com/COVERTST5B.htm
that look to be the same form.
And http://survey.pearsoncmg.com/COVERTST5A.htm is an in-house survey on book covers. How interesting ;-)
Why would one have students answer a faculty questionnaire? Is this the state of research technique at our book publishing houses?
Ken
(Cynically, I suspect I know why one cover is dedicated to Mr. Potato Head.)
Jeff Bartel wrote:
Some time ago, we discussed how much thought goes into the selection
of textbook covers (and whether the authors have any say). I thought
some of you might be interested in seeing this email I received today
on that subject.
They invited me to send it to my students, so that's the URL I've
pasted in below (wouldn't want to compromise their random sampling of
professors with a snowball sample! Of course, their student sample
might now be off a little bit if any of you actually submit it...) Curiously, though, the only difference I noticed between the faculty
and the student surveys was the URL.
Jeff
------- Forwarded message follows ------- Date sent: Mon, 5 Apr 2004 19:44:33 GMT From: [EMAIL PROTECTED] Subject: Your opinion about book covers
Dear Professor Bartel:
We're preparing a new Introductory Psychology textbook, and I wondered if you could help us choose a cover design. If you have a
minute or two, can you please click on the link below, and give us
your feedback on the four cover options? In return for your efforts,
we will email you a $5.00 Amazon.com gift certificate.
http://survey.pearsoncmg.com/COVERTST5C.htm
Sincerely,
Seth Reichlin, Ph.D. Vice President, Market Research
Higher Education Group
Pearson Education
1 Lake St.
Upper Saddle River, NJ 07458
------- End of forwarded message -------
-- Jeffrey Bartel Assistant Professor Department of Psychology Shippensburg University jsbart @ wharf.ship.edu / 717.477.1324
--------------------------------------------------------------- Kenneth M. Steele, Ph.D. [EMAIL PROTECTED] Professor Department of Psychology http://www.psych.appstate.edu Appalachian State University Boone, NC 28608 USA ---------------------------------------------------------------
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