On Wed, 29 Apr 2009 07:17:15 -0700, Dr. Bob Wildblood wrote: >Mike Palij observed in regard to news program teasers: >>I point this out because I think I have been seeing and increase in the >>use of teasers on TV and radio, especially on news/information >>programs. > >How about the teasers on the local 6 pm news (depending on where you live) >teasing us with a story of local interest and saying "Find out tonight on the >11 pm news. I'm also finding that two of my favorite "news/opinion" shows >(Olberman and Maddow - which says something about me, I guess) will sometimes >use the same trailer for 2 - 3 commercial breaks, announcing something near >the >beginning of the show that will not be presented until near the end of the >show.
A while back (a month or two?), Jon Stewart of the Daily Show commented on the use of teaser ads in news shows and how they apparented hadn't gotten the idea down. He then showed a clip of Wolf Blitzer on the "Situation Room" asking a question about the next story after the commercial break while someone in the control room had a banner on the bottom of the screen answering Wolf's question. >Sounds like a good research project for someone. Hey, any research you can do while watching TV, eating pizza and drinking beer has to be great research! ;-) -Mike Palij New York University [email protected] --- To make changes to your subscription contact: Bill Southerly ([email protected])
