Discreet enough to get through Oakton's filter LOL. Joan [email protected]
> yes, but my husband grabs hold of himself every single time the erectile > dysfunction medications are advertised on tv and they go over the > particular side effects of an erection lasting more than 24 hours ;) > Doesn't have that effect on me... > > Annette > > was I allowed to use all those words or did this go straight to everyone's > spam filter? > > Annette Kujawski Taylor, Ph.D. > Professor of Psychology > University of San Diego > 5998 Alcala Park > San Diego, CA 92110 > 619-260-4006 > [email protected] > > > ---- Original message ---- >>Date: Wed, 29 Apr 2009 18:33:51 -0400 >>From: "Christopher D. Green" <[email protected]> >>Subject: Re: [tips] Grice and Teaser Ads >>To: "Teaching in the Psychological Sciences (TIPS)" >> <[email protected]> >> >> Rick Froman wrote: >> >> Chris Green wrote: "I thought that advertising was, in general, an >> exercise in violating Grice's maxims of implicature (e.g., Tell only the >> good, emphasize it >> and even exaggerate it. Tell none of the drawbacks.)" >> >> In general this is true with the obvious exception of prescription drug >> ads. I sometimes wonder about the effect of reading all that small print >> aloud and talking about the possibilities of all kinds of adverse >> reactions including death. I realize these are mandated but I wonder if >> the bump such ads probably get in perceived trustworthiness really >> overcomes the obvious downside of linking your product with possible >> death. >> >> >> The side-effect notices in pharmaceutical ads are >> mandated by law, and are typically quite perfunctory >> (tiny print, or very rapidly spoken, no indication >> of frequency). In fact, pharmaceutical ads are about >> seem to me to be as bad as any other in terms of >> breaking implicature maxims. I've just been reading >> a terrific book called _Know Your Chances: >> Understanding Health Statistics_ by three doctors: >> Steven Woloshin, Lisa M Schwartz, and H. Gilber >> Welch. It is pitched at a very elementary level >> (would be good for junior undergrads) and it goes >> through a large number of the misleading tactics >> used by pharmaceutical companies to flog their >> products. (One of these is, as I have been hammering >> away at here over the past few weeks, is using >> percentages to described the increase of decrease of >> low-probability events. If you lower something the >> probability of which is 4 in 10,000 to 2 in 10,000, >> you can claim a 50% reduction, but it is only a 2 in >> 10,000 benefit... minus all the hidden costs.) >> >> Chris >> -- >> >> Christopher D. Green >> Department of Psychology >> York University >> Toronto, ON M3J 1P3 >> Canada >> >> >> >> 416-736-2100 ex. 66164 >> [email protected] >> http://www.yorku.ca/christo/ >> >> "Censorship is the strongest drive in human nature; >> sex is a weak second." >> >> - Phil Kerby, former editor of the Los Angeles >> Times >> >> ========================== >> >> --- >> To make changes to your subscription contact: >> >> Bill Southerly ([email protected]) > > --- > To make changes to your subscription contact: > > Bill Southerly ([email protected]) > > --- To make changes to your subscription contact: Bill Southerly ([email protected])
