I once received a -very- empty-feeling box, only to open it and find it contained nothing but a helium-filled balloon attached to a card advertising the second edition of _Psychology in Action_ by Huffman, Vernoy, Williams & Vernoy (the actual text had hot air balloons on the cover, I believe). I still have it; I use it when I talk about advertising in various classes.
And of course just a few weeks ago I got a 3-D advert for Passer & Smith's _Psychology: Frontiers and Applications_, complete with 3-D glasses (this was of the polarized variety 3-D, not the old red-green variety).
bob k.
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Robert Keefer Associate Professor
Psychology Department Office Phone:
Mt. St. Mary's College (301) 447-5394, Ext. 4251
Emmitsburg, MD 21727 e-mail: [EMAIL PROTECTED]
[Speaking for myself.] fax: 301-447-5021
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> -----Original Message-----
> From: Michael Sylvester [mailto:[EMAIL PROTECTED]]
> Subject: Textbook sales' gimmicks
>
> Just got a postcard in the mail from a textbook promoter.A small
> can of mints came with it.
> I am curious as to other unusual promotional types of gimmicks that
> you have encountered.
> I am bracing myself to receive a large pizza (with anchovies)
> delivered by Federal Express from the next promotion.
> I may be tempted to adopt that text.
