> From: Harry Avis [mailto:[EMAIL PROTECTED]]
> I talked to an anonymous
> editor at a rival publisher who made a very cogent point. She
> said: "You may
> have hated the promo, but you certainly remembered the
> textbook" She was
> correct, the infamous balloon promo occurred 7 or 8 years
> ago, but I still
> remember it and I remember the waterproof container (which
> another faculty member stole from me).
I'm not sure I agree. I had to drag out the two examples
I mentioned; I couldn't remember who had written either
book. I remembered the ads, but not the book. So, the
ad didn't really help sell the book to me. I see lots of
ads like this on TV as well; I remember the basics of the
ad, but sometimes can't remember what product was being
advertised. Right now, Gilbert Godfried is 'voicing' a
'shadow puppet' head on a series of commercials. My
daughter asked me the other day what they were selling,
and I couldn't remember. I think it's fast food, but
I can't be sure.
bob k.
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Robert Keefer Associate Professor
Psychology Department Office Phone:
Mt. St. Mary's College (301) 447-5394, Ext. 4251
Emmitsburg, MD 21727 e-mail: [EMAIL PROTECTED]
[Speaking for myself.] fax: 301-447-5021
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