- Mike
"Keefer, Robert P." wrote:
I once received a -very- empty-feeling box, only to open it and find it contained nothing but a helium-filled balloon attached to a card advertising the second edition of _Psychology in Action_ by Huffman, Vernoy, Williams & Vernoy (the actual text had hot air balloons on the cover, I believe). I still have it; I use it when I talk about advertising in various classes.
And of course just a few weeks ago I got a 3-D advert for Passer & Smith's _Psychology: Frontiers and Applications_, complete with 3-D glasses (this was of the polarized variety 3-D, not the old red-green variety).
bob k.
----------------------- -------------------------
Robert Keefer Associate Professor
Psychology Department Office Phone:
Mt. St. Mary's College (301) 447-5394, Ext. 4251
Emmitsburg, MD 21727 e-mail: [EMAIL PROTECTED]
[Speaking for myself.] fax: 301-447-5021
----------------------- -------------------------> -----Original Message-----
> From: Michael Sylvester [mailto:[EMAIL PROTECTED]]
> Subject: Textbook sales' gimmicks
>
> Just got a postcard in the mail from a textbook promoter.A small
> can of mints came with it.
> I am curious as to other unusual promotional types of gimmicks that
> you have encountered.
> I am bracing myself to receive a large pizza (with anchovies)
> delivered by Federal Express from the next promotion.
> I may be tempted to adopt that text.
--
*****************************************************************
* Mike Scoles
* [EMAIL PROTECTED] *
* Department of Psychology
* voice: (501) 450-5418 *
* University of Central Arkansas * fax:
(501) 450-5424 *
* Conway, AR 72035-0001
*
*
********* http://www.coe.uca.edu/psych/scoles/index.html ********
