Hi Annette- I don't know whether there are data which show that these types of faculty contacts boost (or hinder) recruitment. That said, I always resisted management's attempts to get faculty to "market" their "product". I have no training in sales and marketing and I don't think that it should be part of the job description (unless, of course, you are teaching sales & marketing). I think that efforts like these reflect two things: A panic mentality in administrators and a desire for free labour. If management really thinks that this is a productive way to increase enrollment then they should hire professionals to do the job.
-Don. ----- Original Message ----- From: Annette Taylor <[email protected]> Date: Sunday, March 20, 2011 12:09 pm Subject: [tips] Anonymous Post To: "Teaching in the Psychological Sciences (TIPS)" <[email protected]> > Anonymous post > Our institution is experiencing a decline in enrollment and as a > way to reverse this trend the administration is asking faculty > members to call prospective students. They provide the faculty > with a short friendly script, which in no way directly > encourages the student to enroll. It simply asks the student > whether s/he has questions and to feel free to contact the > faculty member or institution if questions about the school or > program arise. > Some faculty members endorse the effort while others see it as a > ill-conceived strategy that might not only be counterproductive, > but that also demeans the profession. > What are your thoughts on this type of strategy? Is there > evidence that phone calls by faculty members to prospective > students increase the number of applicants who end up enrolling > in an institution? > Any thoughts and comments would be greatly appreciated. > > > --- > You are currently subscribed to tips as: [email protected]. > To unsubscribe click here: > http://fsulist.frostburg.edu/u?id=13157.966b795bc7f3ccb35e3da08aebe98f18&n=T&l=tips&o=9508or > send a blank email to > leave-9508-13157.966b795bc7f3ccb35e3da08aebe98...@fsulist.frostburg.edu Don Allen Retired professor Langara College --- You are currently subscribed to tips as: [email protected]. To unsubscribe click here: http://fsulist.frostburg.edu/u?id=13090.68da6e6e5325aa33287ff385b70df5d5&n=T&l=tips&o=9510 or send a blank email to leave-9510-13090.68da6e6e5325aa33287ff385b70df...@fsulist.frostburg.edu
