Anonymous post Our institution is experiencing a decline in enrollment and as a way to reverse this trend the administration is asking faculty members to call prospective students. They provide the faculty with a short friendly script, which in no way directly encourages the student to enroll. It simply asks the student whether s/he has questions and to feel free to contact the faculty member or institution if questions about the school or program arise. Some faculty members endorse the effort while others see it as a ill-conceived strategy that might not only be counterproductive, but that also demeans the profession. What are your thoughts on this type of strategy? Is there evidence that phone calls by faculty members to prospective students increase the number of applicants who end up enrolling in an institution? Any thoughts and comments would be greatly appreciated.
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