Paul asks: "What can we do to educate the public about the reality of our work?"

At the risk of igniting a flame war, it seems to me that a good portion of the 
public's misperception of professors' work comes from the fact that there is an 
entire industry now dedicated to convincing the public and persuading (read: 
funding the campaigns of) legislators  that there now exists a set of "high" 
technologies that almost guarantee that students will learn difficult (and, 
more important, salable) skills with  practically no effort required on their 
part. Professors, lectures, even discussions, according to this new narrative, 
are part of a crumbling, obsolete era. 

These technologies run the gamut from "clickers" and "smart boards" to "course 
management systems" and (the most recent hype) Massive Open Online Courses 
(MOOCs). Each of these technologies confers certain advantages and 
disadvantages. These advs and disadvs differ depending on the context: things 
like topic, the population of students, the aim of the education, etc. None of 
these technologies, however, makes it possible for students to learn if the 
students don't first dedicate themselves to the task of learning (sometimes 
called "engagement," but then it runs afoul of the oft-heard claim that the 
technologies themselves "promote engagement" -- Hawthorne Effect much? -- the 
mere-tech "buzz" will wear off soon enough). And once students so dedicate 
themselves, lectures will stop seeming quite so burdensome. The main problem 
with lectures is not their putative failure as pedagogical tools. (If you want 
to know something, don't you often go to someone who you think knows about it 
and listen to them talk about it, uninterrupted, for a few minutes? That's a 
lecture.). The main problem with lectures is, rather, than no one can turn a 
profit on them. But they can make a profit on the tech. (Remember what Deep 
Throat said: Follow the money.)

Most of the hype about modern EdTech is, to put it bluntly, a crock of 
excrement. Most of the so-called "research" in the area is not much better. 
They are often tiny one-off studies, conducted by tech enthusiasts, that do 
little or nothing to comprehend the wide variety of contexts in which these 
changes might take place (e.g., Do we really think that "clickers" in a poor, 
Latino neighborhood in rural Arizona where nutrition is poor, jobs scarce, and 
the future bleak are going to have the same impact -- the same meaning -- as 
they will in a wealthy private school in suburban Boston? Or even in the Boston 
private school and the struggling public one in nearby Roxbury?). Even worse, 
much of the big "research" is sponsored (however circuitously) by the industry 
itself (and its patrons), and should, therefore, not be trusted any more than 
the BigPharma studies that have been coming under attack in recent years. 
(Indeed, I would not be surprised to learn, eventually, that the EdTech 
industry modelled its current marketing strategy on the stunning success 
BigPharma has had stacking medical journals with "studies"  favoring of new, 
expensive drugs that (in reality) work no better, and sometimes have far worse 
side-effeccts, than cheaper traditional medications. Don't believe me? Read Ben 
Goldacre's new book, _Bad Pharma_). 

I am not by any means opposed to technology in the classroom. Heck, I *created* 
a lot of the technology used in history of psychology classrooms (websites, Q&A 
forums, video documentaries, podcasts, etc.). But now we are just being "had." 
We are being had by salespeople who depend on our deluded belief that we are 
more "sophisticated consumers" than the Average Joe (just like physicians were 
duped by pharmaceutical salsepeople who depended on doctors having same deluded 
belief). We are being had by politicians who are much more interested in who is 
contributing how much to their next election campaign than they are the "good 
of the university" or even the "good of the students." (Note, this is not just 
about the EdTech industry. Billions are being poured in to politicians who are 
prepared to lower the tax "burden" (such as it is) on corporations and the 
super-weathy at pretty well *any* broader social cost, and if they can convince 
the voting public that "new technology" somehow now makes it unnecessary to 
continue massive expenditures on good public colleges and universities, they 
are going to jump at it.

There is no set of miracle technologies that will (really) transform higher 
education for ever. Indeed, few of those technologies are really any more 
revolutionary than, say, "University of the Air" was when it appeared on 
television back in the 1960s. (Actually, there was a little-remembered radio 
version that started as far back as 1929). The difference is that now there is 
an industry and a political class that are keenly interested in dismantling the 
traditional university for nothing other than their own benefit and profit. 

We academics need to stop playing the role of little Red Riding Hood and 
realize that this ain't grandma. It's the wolf. 

Chris
---
Christopher D. Green
Department of Psychology
York University
Toronto, ON M3J 1P3
Canada

[email protected]
http://www.yorku.ca/christo/
=========================

On 2013-01-28, at 11:17 AM, Paul C Bernhardt wrote:

> And, the attitude presented in that piece (doubtless representing a reality 
> seen by more than a handful of faculty) is the reason that there is little 
> sympathy for increasing funding of higher education. 
> 
> What can we do to educate the public about the reality of our work?
> 
> Paul
> 
> On Jan 28, 2013, at 9:39 AM, Christopher Green wrote:
> 
>> I steadfastly deny having experienced any amusement while reading this 
>> satirical piece of the university course syllabus. 
>> http://www.salon.com/2013/01/26/my_fake_college_syllabus/
>> 
>> Chris
>> ---
>> Christopher D. Green
>> Department of Psychology
>> York University
>> Toronto, ON M3J 1P3
>> Canada
>> 
>> [email protected]
>> http://www.yorku.ca/christo/
>> =========================
>> 
>> 
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